Corporate brochure describing Ann Joachim Associates, Inc. services

1. Ann Joachim Associates, Inc.
Strategic Marketing, Communications, and Research Services
Our promise:
Superior marketing.
Customer-driven products and services.
Targeted communications. Satisfied stakeholders.
The key elements of success in today’s fast-paced,
connected world.
Services
 Launching new initiatives, businesses, and products—strategy
and implementation.
 Marketing and communications research: focus groups, surveys,
market analyses, competitive analyses, customer perception and
satisfaction studies.
 Brand development.
 Integrated marketing and communications plans and audits.
 Corporate, organizational, and product positioning.
Message development.
 Development of internal and external communications including
Web sites, social media marketing, media and public relations,
investor materials, events, and collateral.
535 South Home Avenue  Sales enablement, support, and promotional materials.
Oak Park, Illinois 60304
We follow time-tested processes, drawing on our experience gained
Phone: (708) 660-9930 over the years at some of the nation’s largest organizations. Then we
FAX: (708) 660-9934 deliver the highest quality strategies, plans, and resources.
joachim@interaccess.com

2. Ann Joachim – President and CEO, Ann Joachim Associates, Inc.
Ann Joachim is President of Ann Joachim Associates. With more than 26 years of experience, Ms.
Joachim has a sharp focus on strategic marketing and communications and an in-depth understand-
ing of business.
Ann Joachim Associates provides integrated marketing, New media and
communications, and research services to help clients achieve their Information technology
organizational goals. The firm’s clients range from Fortune 500 present a series of
companies to small startups. Through successful marketing and structural, cultural, and
communications, Ann Joachim Associates has helped its executive marketing challenges for
clients build strong relationships in governmental, business, and organizations. None can
consumer sectors. be surmounted without
the right partner and
Ms. Joachim’s background in media and writing also provides her proper expertise.
clients with the messaging expertise required to reach their targeted
audiences—journalists, investors, customers, and prospects. She has We’re up to the task.
garnered awards, speaking engagements, and media attention for
her clients
Prior to establishing her consulting practice, Ms. Joachim was a participant in the genesis of the mar-
keting department at PLATINUM Technology, a software provider of enterprise products. While at
PLATINUM, Ms. Joachim directed dozens of successful international and domestic initiatives,
managed outside agencies, and supervised a staff of thirty people. As a former Senior Analyst at
Covia, now Galileo International, she worked with the group that developed airline reservation
products deployed to thousands of customers worldwide. Ms. Joachim began her career at a soft-
ware provider of computerized language translation products, Weidner Communications, where she
was an account executive for the company’s governmental and corporate clients.
Ms. Joachim is a frequent contributor to the American Marketing Association’s Marketing News
publication. Her industry awards for marketing and communications include the prestigious Business
Week and Marketing Computers Gold Icon Award, and several Society for Technical Communica-
tions awards.
Ms. Joachim has had extensive international experience, specifically in the Middle East and North
Africa, and with corporations entering the emerging China market. Academic credentials and
awards include: M.A. from the University of Michigan in Near Eastern Studies (Arabic); Bachelor of
Arts degree from Oakland University in English; a National Defense Language Fellowship for study at
the University of Michigan in Ann Arbor; and two U.S. Office of Education fellowships for study
abroad at the American University in Cairo, Egypt, and in Tunisia.

3. Clients
Among the clients Ann Joachim Associates has served are:
Abbott Laboratories
Alinco Corporation
Avid Group
Baxter Healthcare
Capron and Avgerinos Attorneys at Law
Caribiner Communications, Inc. (acquired by Jack Morton)
The solutions we
Cendant Corporation
recommend have been
Chicago Capital Advisory Group
specifically designed for
Chicago Concierge, L.L.C.
your organization.
The Chicago Ensemble
China Online, Inc.
You won’t receive
City Colleges of Chicago
“canned” or “recycled”
Click Interactive, Inc.
recommendations
Central European Foods
from us.
Coca Cola
Common Knowledge Communications
DJB Communications Group
Forsythe Solutions Group
Geodesic Systems, Inc. (acquired by Veritas)
InterPro Translation Solutions, Inc.
Illinois Global Partnership
Kaplan Publishing
The Oak Park Conservatory
OnDemand, LLC.
Norwest Mortgage/Wells Fargo
Mather LIfeways
Motorola, Inc.
Plan B Agency
Polaris Creative Partners
Real Results Marketing
Recor Corporation
The University of Chicago
Vision Solutions, Inc.
White Lotus Retreat Center
Affiliations
City of Chicago Certified Woman-Owned Business Enterprise
Founder, Third Thursday Consultants Group

4. Why Choose Ann Joachim Associates?
Our Senior-Level Expertise
You receive the senior-level counsel of a large firm, without the administrative overhead. We support
our clients with experienced and highly trained consultants who are experts in their areas. You’ll
never find us sending junior people to address your organization’s needs.
Our Full Array of Services
We work with clients who often want both strategy and implementa- Inbound marketing.
tion. We can assist you with a wide variety of activities including Viral marketing.
research, marketing plan development, communications planning, Client affinity programs.
brand development, internal communications, and marketing program
design. But we also can help you develop a direct mail campaign, Not only is the competition
marketing collateral, or a tradeshow approach—if strategically tough, your organization is
appropriate for your organization. facing myriad new
business approaches.
Our extensive international experience enables us to communicate
effectively across cultures, work smoothly with foreign nationals, and We help you implement the
localize your media campaigns for a variety of markets. right strategies and tactics to
meet the challenge.
Our supportive, responsive team collaborates with you because we
want to be partners in the process of making your organization as
successful as possible.
Our Audience-Centric Approach
Our approach to marketing and communications is results-driven and audience-centric. We work to
understand your key issues and objectives--and the audiences you wish to move to action. Then we
recommend appropriate solutions. We employ a straightforward four-step process: gathering
information, developing a plan with the right strategies and tactics, implementing the plan, and
measuring the results. Make no mistake: Our process doesn’t get in the way of creativity. Rather, it
provides a framework, helping you reach your audiences and determine the best ways to
communicate with them.
Our Creativity and Original Thinking
We employ a combination of creativity and analysis in our approach to your business issues. We
can develop truly original ways you can differentiate your organization from competitors. Or if you
need to revitalize your brand, launch a new service, or create fresh marketing materials, we’ll recom-
mend the best way to do that too—and we’ll help you get the job done.
Most important of all, the solutions we recommend have been designed for your organization. You
won’t receive “canned” or “recycled” recommendations from us.

5. Our Case Studies
Launching a Global Media Company
A global media company, initially a startup, used Ann Joachim Associates to develop its brand image
and corporate positioning, help set up its advisory board, prepare its marketing plan and coordinate
all marketing and communications for its product rollouts. The company is now a global media
venture with online and offline businesses. The company won the Inc. and Cisco Systems award for
the most innovative use of new technology and was cited by Forbes Magazine, Best of the Web, as a
key international media site.
We support the entire
Developing Brand Communications for a World-Renowned marketing and
Educational Institution communications cycle,
from strategy through
A prominent educational institutional was launching the second phase of implementation.
a $2 billion dollar fundraising campaign. After three years of
fundraising, a fresh perspective was needed to inspire, motivate, and We can deliver insight
excite the development staff, donors, corporate partners, and the campus into your customers’
at large. Ann Joachim Associates helped the university behavior, create a plan,
develop a rallying cry that would carry throughout all the fundraising or reinforce your brand.
activities. And, we prepared a new tagline and theme that lent strength, We can also help you
humanity, warmth, and purpose to the campaign priorities. deliver a single program
or campaign.
Branding a Private/Public Partnership
A newly established corporation focused on international trade was seeking to build brand identity
and image domestically and internationally. The organization needed positioning, messaging, and
brand communications, including a logo, marketing collateral, and a Web site. Ann Joachim
Associates used a strategic approach to developing the organization’s brand, first conducting
interviews with key stakeholders, including business executives, international trade commissioners,
industry associations, government employees, and officials of municipalities. These interviews
provided insight into key stakeholders’ perceptions, enabled us to test brand messages for credibility,
and uncovered value propositions that would engage participants in the new organization.
Gaining Customer Insight through Research
A global technology company engaged Ann Joachim Associates to conduct qualitative and
quantitative surveys within its customer and prospect base. Ann Joachim Associates works with the
company to define the survey topics, design the specific survey questionnaires, program them so
that they can be delivered via the Web, and analyze the results. The surveys have provided the
company with insights into such varied topics as how to approach social media with their highly tech-
nical customer base and how companies are handling disaster recovery technology. Survey data is
presented to customers and prospects via a Webinar.

6. Our Case Studies
Launching a New Product
A major manufacturer of technology systems had an innovative and unique wireless product that had
applications in several industries—automotive and consumer utilities, to cite a few. Ann Joachim
Associates developed a marketing communications plan for the company’s sales force and for the
automotive market, including business objectives, strategies, and tactics. We initially recommended
marketing research to help determine problems and opportunities in
bringing this unusual and innovative product to market. Key We believe that good
employees and customers were interviewed, a full report was listening is the
prepared, and the project went forward, based on the essential ingredient in our
recommendations outlined in the report. In our plan, we chose relationships with our clients.
several channels for sales and distribution of the product (distributor
as well as direct sales), and thus we were able to cut the sales cycle If you have a marketing or
and bring in revenues more quickly. communications issue you’d
like to discuss—or just a
simple question—call us.
Changing Corporate Culture through Communication
We’re here for you.
A large nationwide mortgage company was rolling out a new com-
puter system to distribute leads to its sales force. This would signifi-
cantly affect the way thousands of employees in the United States work. Realizing these initiatives
face an 80% failure rate, the firm wanted a communications plan that would prepare the sales force.
The firm used Ann Joachim Associates to interview a sample of sales reps to determine the chal-
lenges, possible barriers to success, and best ways to communicate the new system to sales.
A report was produced, detailing issues and steps forward. Ann prepared a communication plan with
recommended strategies and tactics. The implementation of the new system has been so successful
that it is now used as a standard case study at nationwide conferences.
Honing Sales and Presentation Skills within a Technology Company
A global provider of technology services sought to develop and refine the presentation skills of its
product support representatives. Ann Joachim Associates developed and delivered training in public
speaking for 25 employees. The full-day training program included: a lecture on best practices in
public speaking; a humorous sketch on the least effective ways to use PowerPoint; a brand new slide
presentation the reps used for practice; and videotaping and critiquing each person as they
presented the slide show. The program received high marks, and trainees agreed that they gained
skills and confidence they needed.
Let us show you how we can sharpen and target your marketing and
communications. Call (708) 660-9930 for more information and a free consultation.