Marketing 2020 the dark side of digital at the University of Derby looking at big brands, big budgets and big mistakes

1. #marketing2020

2. Big Brands
Big Budgets
Big
Mistakes
Annmarie Hanlon, University of Derby
@AnnmarieHanlon #DerbyUni #marketing2020

12. Ad withdrawn

15. Member of staff needed a seat, last minute
check-in

16. No volunteers so a passenger is selected
and ‘forcibly removed’
Suffered a concussion, a broken nose and lost
two teeth

17. Customer defied Passenger refused

18. Upsetting event for United

19. #NewUnitedAirlinesMottos

20. Truly horrific event My deepest apologies

21. #NewUnitedAirlinesMottos
Houston, we have a problem…

22. Undergoing treatment in hospital

23. We continue to express our sincerest
apology

24. United’s stock falls 1.1%, wipes out $255
million off the airline’s market cap

25. Passengers take priority over staff

27. derby.ac.uk
How to move from the dark side to the light side
Rule #1 Don’t get involved with politics
Rule #2 Avoid links to protest movements
Rule #3 Understand that digital marketing is not traditional
marketing
Rule #4 Say sorry – and quickly

28. derby.ac.uk
Thank You
@AnnmarieHanlon
#DerbyUni
#marketing2020