Kicker is a digital explainer news platform for people who care about what's happening in the world & seek a quick, understandable way to be informed. Its snapshot approach includes multi-media content & the back story for why it matters. As Marketing Strategist, joining in its 2nd year of operation, I helped guide cohesion through research, insights, content creation, design & implementation to help drive greater brand awareness, activate fundraising & grow partnership networks plus pursue donors/sponsors.

1. annodell.com
START UP DIGITAL MEDIA ENTERPRISE

2. annodell.com
2.5kzealousM
illennial fans, mostly female
‘WELOVE
K
ICKER!!!’
+18CAMPUS
REP
S
AT
9 DIFFERENT UNIVERSITIES
CURRENT STATUS
PROBLEMS
HOW MIGHT WE?
FUNDING
Bootstrapping by Founder who seeks alternative to ad sponsorship.
USERS
Small zealous fan base & loyal, unpaid employees, with slow user acquisition rate
-largely word of mouth & organic social media.
Analytics reveal audience is: 66% Millennial [18-24yrs], 11% [13-17yrs], 18% [25-
34yrs], 77% female enewsletter signups, 82% female Facebook followers.
Facebook Page Likes: 8,961
Twitter Followers: 1,753
Instagram Followers: 180
eNewsletter Sign Ups: 2,372
Kicker receives letters from core users exclaiming its unique virtues regularly; how-
ever, email sign ups on main site, social media ‘likes’ & content ‘shares’ remain low.
USER ACQUISITION
ONLINE MKTG No Digital Marketing Strategy, except omni-channel publishing
approach to drive engagement & enewsletter sign ups on main website: Facebook,
Twitter, Instagram, Tumblr, Snapchat, Pinterest.
Editorial Calendar utilized for posting news cycle website content, curated articles,
events & other affinity content. No Facebook Ads nor Adwords yet implemented. Live
alpha website with new SEO plugin & UX updates remain untested.
No Content Strategy, with digital audit revealing inconsistent high level brand mes-
saging & brand graphics plus inconsistent click through to relevant landing pages. No
branded content.
OFFLINE MKTG network of college campus reps across 9 Universities mostly in the
Northeast. No formalized goals, KPIs, rewards program nor branded materials.
...become FINANCIALLY SUSTAINABLE in the next 6 mons?
[alternative to typical ad model]
...INCREASE BRAND AWARENESS in the next 6 mons?
...DOUBLE ENEWSLETTER SIGN UPS in the next 6 mons?
FOUNDER
Holly Epstein Ojalvo launched Kicker in September 2012 with the aim of making news
accessible & interesting for high school to college age students, bringing together her
two clear passions: education & journalism.
After recieving her Masters of Education at NYU & teaching high school English
for 5 yrs in the public school system, she served as Editor of The New York Times
Learning Network blog & later became Senior Director of Digital Content at USA
TODAY & Editorial Director of USA TODAY College.
Ms. Epstein-Ojalvo is highly regarded by her peers in education & media-publishing
with a broad network of professionals & influencers in both. She connects with 2K
Medium followers, 8K on Twitter & is committed to providing a modern, gender neutral,
multi-media, serious news platform that’s digestible & not encumbered by overt advertising.
Her aim is to ‘blow up’ her current small cult-like following with donor or reputable
sponsorship support.
COMPETITORS
Although Kicker is one of the first, the Millennial Explainer digital-news competitive
set is growing rapidly with traditional news sources in hot pursuit. ComScore’s data
[July 2014] on 6 sites reveals Kicker with the lowest market share & reach with players
spending big to reach this prized, massive audience.
INDUSTRY/MARKET
Data indicates Millennials do care about serious news, but the current sources are not
digital, differentiated or well designed.
Pew Research Center identifies 3 generational age brackets for younger Americans:
- high schoolers [16-17yrs]
- college-aged [18-24]
- post-college aged [25-29yrs]
There is severe lack of clarity across this emerging space. Lucia Moses from Digiday
reveals: ‘Everyone from my 13yr old niece & 40yr old sister watch Vice on YouTube, the
same people are watching cat videos & ’60 Minutes.’
PROBLEM KICKER IS SOLVING
Young people see news sporadically –mostly on social networks– but not in a ded-
icated way & feel insecure, vulnerable due to being uninformed; however, they will
devote only so much time & effort to resolving that pain point.
Why don’t more young people follow news closely?
Nielson indicates:
1] Bewilderment/Confusion feeling overwhelmed by too many sources, too many
stories and without background knowledge or context
2] Boredom/Disconnect news stories don’t speak their language, aren’t presented in
compelling way & not delivered on platforms they frequent
3] Helplessness they want to take action after hearing news but don’t know how
News products aimed at this market consist mostly of curricular supplements or
young-writer commentary which fail to solve these problems. At the same time, Mil-
lennials enjoy finding compelling content online & acting upon it. Yet calls to social
action are often disconnected from real world events– a missed opportunity.
PROBLEMS KICKER IS EXPERIENCING
As a media enterprise, Kicker has 3 main challenges:
~ financial vulnerability/no marketing budget
[Founder bootstrapping/volunteer networkl]
~ low readership/invisible users
s[Kicker’s ‘visible’ audience, although extremely enthusiastic is not
increasing at rate to sustain the enterprise short or long term]
[low sign ups/likes/content shares]
[user skews 80% female]
~ low reach/brand awareness
Kicker is a 1yr old digital news platform
dedicated to empowering young people
with knowledge about the world & the first
ever in its space to provide action items
with every news story.
‘
In early 2014, analytics indicate 4,414 unique website visitors with an average of
2 page views/visit plus over 3 mins average time/page, notable given that research
shows news website visitors overall spend just over 1 min/day total on average.
There are many more using Kicker
than showing up as Kicker users.*
PUBLISH
ING APPROACH
NO RESULTS-DRIVEN
STRATEGY
OMNI
-CHANNEL
WEBSITE
BOOTSTRAP
PING FOUNDER SEEK
S
ADMODELFUNDIN
G
ALTERNATIVE.
Peoplespe
nding above avera
getimeonsitebut
notsigningup.
WHOAR
E THEY?
SELFPR
OMO ADVERSE

3. annodell.com
SELECT INSIGHTS
PRIMARY COMPETITORS
BRANDS
INFLUENCERS
KICKER USER
> COMPETITORS
~ most similar competitor > Policy Mic: website format, social ‘Likes’ %
~ primary competitors > Vox, The Skimm, Ryot, Policy Mic, Circa, Ozy
~ all competitors with ad model, donor seed-funding or supported
thru existing large media publisher.
~ The Skimm w/ 500k enewsletter sign ups [WSJ] vs Kicker’s 500
~ Kicker gets similar % Post ‘Likes’ but they get more simply because
they have more followers & post more ‘Fluff’ content
USER
~ Kicker User skews youngest vs competitors.
~ altho diversity is present, skews ‘wholesome good-girl/guy-next-
door’...even ‘nerdy’
~ peer sharing & media influencers key to their adopting something
new: celebrities, YouTube vloggers, etc.
~ majority put Knowing the news over Acting on the news
~ biggest fears: wasting time, not making a difference & working in a
career they loathe
~ Kicker User likes Kicker because it’s: easy/fun to read, doesn’t dumb
down, multimedia, no advertising, feels trustworthy.
FORMAT
~ audience confusion around Kicker offering/lack of clarity:
1] hard vs soft, 2] aggregator vs slow/long format.
CONTENT
~ platform format is ‘muddled’. Too short to be ‘longform’ & too long
to be ‘bite-size.’
~ no Kicker branded content. Viewers don’t see the Kicker backstory.
~ Kicker headlines could be more inciteful/click triggering
~ content format not easily ‘sharable’.
BRAND/POSITIONING
~ mismatched name vs URL not ideal to search + memorability.
~ primary competitors with undifferentiated positioning except several
skew either overtly feminine or masculine in tone/graphic identity.
~ readers reveal little sense of Kicker brand, only the product it offers.
~ Kicker low on ‘personality’, distinctive attitude/POV. Too much
equivocation between Hard vs Soft news.
~ voice-tone + memes/gifs over abundance promotes ’kiddie-pool’
sensibility reduces narrows adoption
MARKETING
~ Kicker’s low Likes% is mostly function of low Follower number +
some due to % hards news posts vs Fluff.
~ generalist approach to social platforms spread team thin & culti-
vates little impact
FOUNDER
~ self-promo not on par with competitors
~ financial model not on par with competitors
~ echo chamber decision making a concern
~ daily, heavy involvement obscures big picture perspective &
reduces her PR time
LOW: LIKES-SIGN UPS-CONTENT SHARING
~ readers aren’t pushed to ‘share’ or ‘like’ by Kicker
~ no influencers are amplifying Kicker’s message
INITIAL RECS
QUALITATIVE RESEARCH
FILL RESEARCH HOLES
Competitive Analysis
~ identify primary vs 2ndary competitors in burgeoning set
~ identify best practices: look at closest affinity orgs w/ larger follow-
ings & gain deeper/detailed understanding of their approach
Kicker User Profile
~ deeper/detailed persona, journey & affinity mapping
~ regular users, campus reps, existing org members/volunteers
Kicker Competitor User Profile
~ deeper/detailed persona, journey & affinity mapping
Founder Resources Assessment
~ identify high-level education & media publishing professionals in
Holly’s network to approach as advisors re: funding plus engaging
additional key contacts in their networks.
ONLINE SURVEY + INTERVIEWS of 60 KICKER FANS + JOURNALISTS
GOAL > Insights specific to: Kicker, Competition, Emo/Cultural Drivers +
Reveal Brand/Influencer Affinities.
Select Questions
~ Why do you read Kicker? Why is Kicker different?
~ Who is the Kicker User? 3 attributes that describe?
~ Who is Kicker’s competition? key differences?
~ News sources you read besides Kicker?
~ Is the Kicker name an asset or an liability?
~ What would you change about Kicker to make it stronger/stickier?
~ Why is Kicker getting so few ‘Likes’?
~ Greatest fear? hope? guilty pleasure?
~ Top 5 global issues you’re most interested in/concerned about?
~ Read the news or actively participate in a news issue?
~ I go to _______when don’t understand a news story.
~ Social media platforms you frequent most?
~ Websites you frequent most?
~ Online shopping platforms of choice?
~ Top 10 favorite brands in any category?
~ Top 5 clothing/accessory brands?
~ Top 5 fast/casual restaurants? drink brands? car brands?
~ Top 5 celebrities or influencers?
~ Platforms you listen to music on?
~ Top 5 bands? Top 5 music festivals?
~ Name of Kicker M usic Festival?
25-34yrs22-34yrs 18-24 yrs
55-64 yrs
18-24yrs 18-24 yrs25-34yrs
Readers aren’t pushed by the platform to
‘Like’ or ‘Share’, activate fans to let their
friends know plus seek influencer support!
‘
Highlight ABOUT & TEAM KICKER...
if people readily understood who’s
behind Kicker they’d sign up & ‘share’!
‘
Cover more issues
that aren’t necessarily
the top headline, but
are important to
young people’s lives.
‘
POPULAR GIRL
ACTIVIST
NERD
BAD BOY
JOCK
OUTCAST
GOOD GIRL
?
VLOGGERS
Most young people get their‘hard’
news from NYT,CNN,BBC,AP,etc.
-they get their‘soft’news from Buzz-
feed,Gawker,Jezebel,etc.
Kicker is straddling the fence...
the brand lacks a strong POV.’
‘
READ over ACT.‘
Tweak Kicker’s
voice to reach a
larger group...
at times the
casual,‘young’
tone feels
forced.

4. annodell.com
RECOMMENDATIONS
FUNDING
AD MODEL
~ develop goals/KPIs for clarified Sponsor pitch
~ identify on-brand Sponsors & begin negotiations
~ consider primary vs several smaller. Example: Chegg/Apple or
McGraw Hill/Samsung vs Prius/UrbanOutfitters/Naked/etc.
DONORS/GRANTS/INVESTORS/INCUBATORS
~ mine Founder contacts + general research on grants/angel universe
competitions, etc. appropriate to us.
USER
- narrow focus from 13-34yrs to 17-24yrs, Kicker can provide pain pt
content + more desireable segment from a sponsor’s POV.
POSITIONING-FORMAT
~ this ALL goes together in response to competitor strongholds
~ OPTIONS:
1] keep existing format & seek to dominate 17-21yr olds [YOUNGER] by
doubling down on campus network & shaping comms. Be first in line
for graduating HS seniors, THE ‘news-primer’.
2] keep existing format & consider FEMALE FOCUS. Be the Thinking
Woman’s The Skimm. Since we’re currently pulling 80% female &
leadership is predominantly female let’s roll with it. Follow their lead
in driving such large engagement but communicate to the feminist,
SOCIALLY CONSCIOUS profile -can take % of their audience.
3] change existing format to long form/slow news as Wiki resource
explicit ‘BackStory’ of primary news issues/features -appeals to 21-
24yr [OLDER] end of spectrum.
CONTENT
~ reveal Kicker by developing BRANDED CAMPAIGNS: Kicker team
‘behind the scenes’, spotlight on a Kicker journalist, spotlight on Holly/
the Founder, Kicker Happy Hr/Twitter Quiz, something silly like Kicker-
Man ‘Kicks news noise.’, etc.
~ develop Branded Content as video series for Instagram & YouTube
~ create formalized org level comms like: mission, positioning, value
prop for Sponsor & Advisory pitches.
~ consider making article Headlines more ‘salacious’ to promote clicks >
see Upworthy for examples.
FOUNDER
~ Holly gets to be more visible/on camera via brand videos, coverage of
her at events, vlogging vs blogging, etc.
~ all bylines to include: former NYTimes Learning Network Blog Editor.
~ Founder to increase Fb post/re-post frequency + blog frequency +
podcast interviews/article posts on 3rd party hi-profile platforms
~ identify high profile events Holly will attend for following year: compe
titions, speaking engagemts, education or media publishing forums.
Opps at NYU & other hi-profile orgs.
ADVISORY BOARD
~ identify 5-7 contacts from Holly’s professional network to pitch as
members along with specific ‘asks’/goals/timeline for each.
TESTING
~ test UX w/ new users 1] signup experience 2] site use 3] mobile use
~ test organic search
HOW MIGHT WE?
BRAND
MARKETING
...become FINANCIALLY SUSTAINABLE in the next 6 mons?
[alternative to typical ad model]
...INCREASE BRAND AWARENESS in the next 6 mons?
...DOUBLE ENEWSLETTER SIGN UPS in the next 6 mons?
~ ameliorate disconnect between Name
vs URL
~ tagline should include ‘news’ as most
unaware Kicker is journalism term.
~ aggressively promote Holly’s previous
role as NYTimes Editor [not as teacher]
~ identify influencers & formalize strategy/
pitch: celebrities + YT vloggers to quick
ly drive up engagement numbers.
~ develop campaign ideas w/ influencers
~ reporting voice should tone down the
‘Millennial Speak’ & come from a more
hard news voice as multi-media format
already positions to younger audience
ONLINE
~ develop budget/schedule/goals/KPIs
for comprehensive strategy incl sponsors
~ trade Pinterest for YouTube where our
audience is more
~ focus on Facebook, Instagram, You
Tube only for next 6 mons.
~ tone down the ‘Millennial Speak’ report-
ing voice, come from a more hard news
voice as multi-media format already
positions to younger audience.
~ budget for Facebook Ads/Post Boost
focusing on Brand & News Article
driven campaigns to promote website
engagement, sign ups & likes.
~ develop corresponding landing pages/
Facebook ad
~ amp up visual continuity of comms thru
strong, integrated graphic devices:
increased logo usage, consistent color
palette/typography use.
~ create digital brand guideline to ensure
comms post integrity across org, vendors,
consultants. Contains org hi-level comms,
visual brand standards, prototype posts
for scope of social platforms.
~ develop Fb ad campaign for increasing
Campus Rep network nationwide
~ identify similar orgs to negoiate equit-
able ‘ad space’ for free exposure both
on main websites & social networks.
~ achieve more clarity & gender neutrality
by moving from 2-color to 1-color logo.
- narrow focus from 13-34yrs to 17-24yrs,
Kicker can provide pain point content +
more desireable segment to sponsors
OFFLINE
~ identify add’l Universities to pitch new
Kicker Campus Correspondents
~ develop formal engagement protocol
to increase Campus Rep ownership &
motivation: Google Hangout updates
schedule/goals/KPIs/their exposure
on Kicker comms platforms, etc.
~ develop Branded materials for their use:
1 shts, postcards, stickers, tshirts, etc.
ADVISORY BOARD
SPONSORS
INFLUENCERS
PUBLISH
ING APPROACH
CONCENTRATE
ON
3
Omni
-Channel
WEBSITE
ENHANCE BOLD CLARITY, INTEGRITY, GENDER NEUTRALITY + PLAYFUL HARD NEWS LEGACY VIBE
PARTNER w/ INFLUENCERS INTENSIFYING ACTIVITY ON FEWER CHANNELS + HAMMER BRANDED FACEBOOK AD CAMPAIGN
NAME/TAGLINE
KickerNews.com
‘Kick news noise.’
goKicker.com
‘It’s not ‘news’- it’s life.
FOUNDER PERSONA
Inc
reasecontent/refe
rences re: Founder
asformerNYTed
itor.
NUDGE TOWARD MORE GENDER NEUTRAL PERSONAS 17-24YRS
end user profiles
custom Fb ads/keywords
custom landing pages
BRANDED CONTENT
FB ADS/LANDING PAGES
CAMPUS NETWORK

5. annodell.com
RESULTS/6 MONS PERIOD
ROLE
FUNDING
$8,135 raised on Crowdrise platform [81% of $10k total goal] plus con-
tacts developed with potential Sponsors: Chegg, Samsung, VerizonWire-
less & Lush.
USERS
Narrowed Target to 17-24yrs with detailed Personas.
FOUNDER
Holly Epstein Ojalvo, along with funding advisor Lisa Vehrenkamp, won
3rd Place in ‘Women Who Tech Start Up Challenge’.
COMPETITORS
Clarified scope of primary competitors yielded time savings plus sup-
ported on-going, trackable insights thru analytics.
ADVISORY BOARD
Successful pitch enrolled 4 additional high-level advisors into Kicker circle.
USER ACQUISITION
ONLINE MKTG Formalized Digital Marketing Strategy, with focus on
Branded Content Facebook Ads, YouTube as content hub plus initial
steps toward developing partnerships with YT Influencers: Tyler Oakley
& Michelle Phan.
Kicker is getting noticed, covered &/or linked to from: GOOD, The Huff-
ington Post, Psychology Today, Lifehacker, Digg, Kottke.org, Daily Muse
plus several professional blogs.
OFFLINE MKTG 18 more Kicker Correspondents now active on 9 add’l
University campuses, including 2 on west coast, plus a more developed
program & engagement protocol in place, including: KPIs/review pro-
cess/incentives program & branded materials.
BRANDED CONTENT CAMPAIGNS > BRAND AWARENESS UP
Facebook Page Likes: 8,961 > 11,255
Twitter Followers: 1,753 > 2,013
Instagram Followers: 180 > 247
KCC applications: 66
eNewsletter Sign Ups: 2,372 > 4,068
Competition Clarification
~ direct vs secondary
~ positionings, user profile, impact assets, primary channels, funding
models
Target Clarification
~ 8 personas, ideal customer profile, brand & influencer affinities
Positioning Clarification + Key Org Messaging Development
Enhanced Brand Identity
~ omni-channel comms audit
~ providing voice-tone + visual graphic continuity
Digital Mktg Strategy Goals
Branded Content Strategy Development
~ 6 campaigns developed for enhancing gender neutral/more expressive
brand personality to promote awareness + action: posts/ads/video
series with customized landing pages.
Brand Guidelines Development
Pitch Development
~ pitch decks for soliciting funding, presenting at start up competition &
enrolling desired advisory members.
Fundraising
~ Crowdrise platform development
Kicker Campus Correspondent National Network
~ 2 targeted Facebook Ad campaigns for increasing offline campus
network with customized landing pages
~ development of formalized program outline, goals & KCC brand en-
gagement materials
Offline Events Development
~ campus network wide Kicker Happy Hour activity outline, including
Twitter competition development plus design of brand collateral: drink
coasters, swizel sticks, postcards, give aways, signature cocktail:
‘The Whisker’.
By May 2014, 4 mons in, Kicker has 24,582 visits, 33,066 total uniques
to date & 71,107 pageviews. In addition, sharing is up on Twitter &
Facebook, with our most popular post viewed more than 17,000 times,
getting nearly 1,100 Facebook shares. Other posts have been shared
by 50% or more of viewers –a remarkable statistic in digital newsmedia.
7 DAY PERIOD > MAY 13-20
DEVELOPED PERSONAS 17-24 YRS
BRAND/SOCIAL BUMP
ADVISORY
CAMPUS REPS
SESSIONS
USERS
PAGE VIEWS
25%15% 37% NEWLY LAUNCHED
72%
446%
18
4
649%
638%
$8Kraised
+ negotiating with
potentialsponsors
.
3rdPLAC
E START UP W
I
NNER

6. annodell.com
Kicker is accessible daily online news with a
mission:
We’re more interested
that you understand
the main things well
-than knowing all the things sort of.
Our audience is basically ‘The Daily Show’
generation. People who care about what’s go-
ing on in the world and don’t want to be bor-
ing about it.
We bring our readers a digestible, unbiased
snapshot of what today looks in the world -plus
the backstories of why they matter to you.
No extraneous blah-blah and no sleaze.
And we’ll even point you in the right direction
to do something about it if you’re so inclined.
Kicker is the only
Friendly-News-Source that combines every-
thing you’re looking for in
one single platform...
...plus we’re fervently committed to never
dumbing down the issues, and keeping it in-
teresting along with the backstory,so you feel
confident in conversation & in developing
your own opinion.
1] curated top daily news stories
2] unbiased reporting
3] multi-media context enhancing understanding
4] where and how to take action
5] fun things like ‘Quizy’
6] reader editorial vlogs called ‘My Kick’
7] a Kicker campus correspondent network
‘Kick news noise.’
unbounded in spirit & activated
clever/smart
something for everyone/
gender, color, age agnostic
Kicker’s mission
is to empower young people
to change the world by helping
them become more informed
and engaged with it just a little
more everyday.
VALUE PROP
EDITORIAL
TAGLINE
ATTRIBUTES
For People who don’t find traditional news satisfying
but want to keep up with what’s going on in the world,Kicker is a dai-
ly published digital news source explaining the top important stories
in a way that fills in why they matter.
Unlike traditional, longform news sources or the superficial, gos-
sipy click bait sites,Kicker presents what you need to know
today in an engaging multimedia,modern format,with quick read
content that gets you conversation-ready for the day
--plusguidesyoutoresourcesthathelpyoutakeactionifyouseekmore.
POSITIONING
Kicker | All you need to know today
goKicker.com/
We care about what’s going on in the world and don’t want to be boring about it.
Understand the big things well, not everything a little.
SEARCH
Big StoryDay in 10
The news you need to get up to speed
if you don’t read anything else today...
Just read this to join today’s convo
with confidence...
MESSAGE DEVELOPMENT

7. annodell.com
IT’S NOT ’NEWS’ -IT’S LIFE! KICK NEWS NOISE.
facebook posts
facebook banner
facebook banner
tagline
twitter banner
twitter banner
Kicker Campus Correspondents Program
landing pages/profile focused
instagram feedtypical social posts
Kicker Correspondents materials
facebook ads
logo logo
campaign 02 | our founder Holly campaign 04 | campus correspondents campaign 03 | Kicker Man-video series
GOALS
AWARENESS
-promotes increased visual recogition toward building equity.
-promotes higher brand personality recogition/toward
creating emotional connection.
-promotes trust perception via founder/team plus
creating emotional connection.
CONSIDERATION
-promotes increased male engagment-user aquisition
creating emotional connection.
ACTION
-promote lead generation via branded mktg assets
[persona customized facebook ad campaigns, landing pages,
social media posts/video series, print collateral, more]
AWARENESS
-views -total users -impressions -unique users -organic ses-
sions
CONSIDERATION
-view thru rate -click thru rate-views across social platforms -
bounce rate -views across social platforms -engagement rate
-total attention time
ACTION
-total sign ups -total page likes -total social shares -total com-
ments -total social actions -cost per acquisition -pay per click
PERSONAS
KPIs [budget $300/mon]
17-24YRS
BRANDED
MKTG ASSETS
facebook ads: brand awareness
campaign 01 |behind the scenes at Kicker
instagram video series
EXISTING NEWDESIGN

8. annodell.com
#kickboredom
Founder
Holly Epstein Ojalvo
strategists
Want to change the world?
Start with your campus.
campus recruiters
Want your
voice to be
heard?
CULTURAL ENGAGEMENT
#mykick

9. annodell.com
I HELP BUSINESSES LEVERAGE WHAT THEY HAVE INTO WHAT THEY WANT. - ANN ODELL
‘
As a Creative-Strategist & Fractional CMO I help organizations clarify &
achieve their growth goals through data insights, storytelling & design.
Using a Design Thinking primary approach, I help teams shape
multiple perspectives & inputs into holistic user-centric solutions that
forge relationship, activation & long term results, both offline & online.
As a purpose-driven brand builder & results-driven consumer marketer for
two decades, I’ve helped large corporations, retailers, non-profits &
start-ups integrate what they stand for with what people want.
Find out more about me here: www.annodell.nyc
Contact me here: annodell.nyc@gmail.com