The document discusses energy spending by residents in Petaluma, CA, noting that the average household spends $1600 per year on utilities and $2900 per year on gasoline. It also notes that the total utility bill for all homes in Petaluma is $39 million, total gasoline expense is $72 million, and total energy spending is $111 million. The document suggests that if residents adopted various energy savings measures like buying more efficient cars, installing solar panels, upgrading appliances, and using smart thermostats, it could result in annual energy savings of $7.4 million for residents and increase local retail spending and jobs.

1. The Consumer Problem
We spend a lot on energy.
Utility bills $1600 / yr.
Gasoline $2900 / yr.
We don’t know how to save.
Where to start? What to do first?
?
? ?
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2. The Consumer Problem
We spend a lot on energy.
Utility bills $1900 / yr.
Gasoline $4000 / yr.
We don’t know how to save.
Where to start? What to do first?
?
? ?
?
?

3. Petaluma, CA
Energy Spending by Residents
3
25,000 homes in 50 groups
Avg of 490 homes per group
Total utility bill: $39M
Total gasoline expense: $72M
Total energy spending: $111M

4. Petaluma CA:
The Economic Impact of Energy Savings
4
Buy an Efficient Car
Save 50%+ by going from
22 mpg to 35 mpg
Install Solar
Save 20% on your
electricity bill
Upgrade Electronics &
Appliances
Save 10% overall
Install a Smart Thermostat
Save 8% overall
WHAT IF
5% savings from SCE
5% savings from easy changes
5% gasoline savings
IMPACT of ENERGY SAVINGS
$7.4M annual savings
$13M increase local retail
spending
250 FTE retail jobs
Plus impact from purchases
Adopt Good Habits
Save 10% overall
Energy saving potential by neighborhood