Planograms are visual merchandising, which help retailers execute category-wise product placement efficiently. This helps to group similar products together to meet customer’s’ shopping needs.

1. 4 Visual Merchandising Strategies to Boost
Category Sales

2. How Merchandising
Strategies Boost Your
Category Sales with
Visual Merchandising?
• It help retailers execute
category-wise product
placement efficiently.
• This helps to group similar
products together to meet
customer’s’ shopping needs.

3. Planogram in Retail Strategies to Increase Category Sales
Traffic building
1
Layout
enhancing
2
Transaction
building
3
Excitement
generating
4

4. Traffic Building
This strategy helps to draw shopper’s attention into the store, then to the
aisle, and into different categories.
Retailers can use this strategy for price sensitive products that are frequently
purchased. For instance, placing high loyalty items in hotspot areas could
make them easily visible and accessible, which results in impulse buying.
Also, top-performing categories can be placed at eye level, which in turn
generates the most sales.

5. Layout Enhancing
While creating store
layouts, retailers need to
think about how shoppers
would react to placing
category-specific products
on store shelves.
Therefore, they need to
arrange each aisle by
considering the category,
space, and assortment of
products.

6. Transaction Building
This helps to increase the average spending time within the category.
This focuses on the average category transaction, by enticing shoppers to purchase
complementary items. For example, if a shopper intends on buying bread, they might also need to
buy supplementary items like butter, chocolate spread or jam to complete the purchase.
It also includes how visually you display the items to encourage customers to impulse buy with
promotions. For example, ‘buy one, get one free.’

7. Excitement Generating
• Create excitement for categories by
making a sense of urgency for the items.
• This strategy focuses on offering
innovative products or promotions to the
shopper’s which includes seasonal items,
limited editions, the latest arrivals and
more.
• This will bring more shoppers into the
store and boost sales.

8. Use Nexgen POG to effectively plan and
execute retail store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com