Imagine, for example, that your customers are enjoying a new variety of noodles. The demand for these noodles suddenly grows high, and it doubles over a one-month period. Due to the lack of analysis, the noodles are kept on the bottom shelf of the store with a limited number of product facings. This, in turn, makes it difficult for other shoppers to find the product, resulting in huge sales loss. Taking advantage of these opportunities can be difficult, however, this is one area where planogram software helps retailers efficiently use their retail data to improve shelf space efficiency.

1. How to Find the Right Space for Your Products
with Planograms?

2. Why Planogram is Important to Find the Right
Space for Your Products?
• Imagine, for example, that your customers are enjoying a new variety of noodles.
The demand for these noodles suddenly grows high, and it doubles over a one-
month period.
• Due to the lack of analysis, the noodles are kept on the bottom shelf of the store
with a limited number of product facings. This, in turn, makes it difficult for other
shoppers to find the product, resulting in huge sales loss.
• Taking advantage of these opportunities can be difficult, however, this is one area
where planogram software helps retailers efficiently use their retail data to
improve shelf space efficiency.

3. Planogram Ideas to Find the Right Space for Your
Brick-and-Mortar Storefront
Sequence of products
Create product adjacency
Eye-level product placement
Separating categories off products

4. Sequence of Products
It refers to the sequence in
which a brand’s products
will be placed on store
shelves. Most retailers
want to place associated
products together near
their SKUs.
01
For example, placing
various beverage brands
right next to each other in
SKUs could help trigger
impulse buying.
02
Also, creating
complimentary areas in the
store like placing products
like bread-and-butter side
by side can cause shoppers
to make complementary
purchases.
03

5. Create Product Adjacency
Retailers can create adjacency of the same product of various
brands together in the aisle. For example, if one of ‘Brand A’ is
skincare products, then ‘Brand B’ which is not popular for
skincare products, places its skincare essentials adjacent to that
of ‘Brand A.’
Product adjacency is an important part of visual
merchandising, where one brand’s reputation is
leveraged by another for proper shelf space allocation
and sales.

6. Eye-Level Product Placement
Products that are placed at the
shopper’s eye-level have a high
probability of being purchased.
Products can be placed at eye-
level by considering the sales
data.
For instance, products associated
with kids like candies and toys can
be placed on the lower shelves
where they can easily reach,
where they are at eye level for
kids. In such ways, retailers can
place items in different categories
based on shopper visibility.

7. Separating Categories off Products
Retailers can create categories of items based on its price, brand, and size. For example, herbal
soap is kept alongside regular soap.
If we put these together, it does not cause major product differences. But stocking them
separately gives the shopper an idea that something different is launched by the brand, and
shoppers who are curious in nature will look upon the new products if they meet their
requirements.
This results in products being lifted off the shelf.

8. Use Nexgen POG to effectively plan and execute
brick-and-mortar store shelves to improve sales.
www.nexgenus.com sales@nexgenus.com