Grow My Business - Stephen Ryan 'Creating Brand Awareness in a Digital Age'

1. Creating Brand
Awareness in a Digital
Age
Stephen Ryan,
Head of Marketing, Cork’s Red FM
@marketingincork

3. We have a Problem & an Opportunity

4. The Problem is that we are
facing competition from
local brands but we are also
up against brands from
the rest of the world

5. The Opportunity is that you
are in a position to really
define your audience but to
do this you need to be
remarkable

6. Just one! Your own.
(With a little help from your smart phone)

7. Quiz Time:

8. Define your audience.
So once you have your “Remarkable”
idea you need to define your audience
so that you can send the message out
through the right channels
Tip
Have a particular
customer in mind when
you are doing a
competition. This makes
it easier when it comes
to identifying the
message but also the
tone of your brand

9. The Challenge.
I wanted to get influential people in
Cork talking about Cork’s Red FM thus
creating the sneezer effect that Seth
Godin talks about.
Tip
Always test a small
audience with a
campaign to see if it is
effective.

22. Average of 16%
Increase in Listeners
Influential Listeners
hearing a key
message

24. And The Winner Is….