Ogilvy wanted to prove their digital creativity and bring some well-deserved joy (or even a smile) to their clients, suppliers and friends. Ogilvy used a combination of direct mail and digital to engage and entertain the target audience.

1. Ogilvy
Ogilvy Xmas
Agency: Ogilvy
anpost.ie/mailmedia

2. Ogilvy Xmas
The Challenge
Every year agencies outdo themselves with clever, witty and
charming Christmas cards.
But 2010 was different for lots of different reasons. Optimism was at
a premium.
On top of this Ogilvy wanted to prove their digital creativity and bring
some well-deserved joy (or even a smile) to their clients, suppliers
and friends.

3. Ogilvy Xmas
The Thinking
Ogilvy used a combination of direct mail and digital to engage and
entertain the target audience as they work extremely well together.
The target audience received a personalised black snazzy bag,
containing old-style glasses for 3D viewing and a 3D printed card
directly people to Ogilvy YouTube channel.
The video really comes to life when you watch it with the 3D
glasses!

4. LINK: Ogilvy Christmas Video

5. Ogilvy Xmas
The Results
Almost 500 direct mail packs were posted and the YouTube channel
is still receiving hits! The campaign overall received lots of positive
feedback for the agency.

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