A Venture Lab (Stanford) 2012 class project for OAP. Visit http://www.facebook.com/SequenceYourDNAfor more information

1. Sequence your genes, appreciate your future

2.  Our venture lab project is a start-up
that will change the way you look at
your DNA.
 We will offer services that tell you
about your ancestry history and your
susceptibility to certain diseases. We
want to offer it to the masses.
 Our dream team consists of
Mohammad Al-Ansari, Emad Al-
Shihabi, Susan Ling and Francesco
Vallania
Photo credit / Flickr @ www.ruffrootcreative.com

3.  Know more about your
ancestors – your family
tree, your origins.
 Know about possible certain
hereditary or genetic diseases
that you are susceptible to.
 Participate in research that will
help find the cure for incurable
or in-research rare diseases. Be
a part of the cure.
Photo credit / Flickr @mmmcrafts, @IYLIAAA

4.  We created an online survey form using
Google Forms to gauge interest and
familiarity with the concept of DNA
sequencing, its benefits, and if customers
have used it before.
 We shared this survey over
Facebook, Twitter, Email, other online
media outlets, including our Venture-Lab
blogs.
 We also conducted phone interviews with
potential customers and recorded the
results in the survey form.
Photo credit / Flickr @odegaard library, Twitter, Facebook

5.  We did not have a target
market set – we wanted to
see interest from all around
the world.
 We received 86 responses
from North and South
America, Europe and Asia.
 The market survey ran for
about 1 week.
Photo credit / Flickr @Doug88888

6.  There is significant interest in
the subject.
 Customers are familiar with the
concept, and a few have already
tried it.
 Customers are interested in
knowing about susceptibility to
diseases and their ancestry
history.
Photo credit / Flickr @sean dreilinger

7.  Data privacy is a MAJOR
concern (as we expected)
 A large percentage of customers
are willing to participate in
research studies in lieu of
subsidized DNA tests (unlike
what we expected)
 Most customers are also willing
to pay up to $1000 for the
service.
Photo credit / Flickr @Alan Cleaver

8.  We revised our original model to focus on
subsidized testing offered through
partnership with clinical research
organizations.
 We will focus on regulations and policies
for data privacy. We will implement
safeguards against data leakage or
unauthorized access as a top priority.
 We will narrow down our target market
through a more in-depth survey to
prepare for more interviews.
Photo credit / Flickr @syntaxoflife

9.  There is obviously a market for our
product, with very strong initial interest
and feedback from the market.
 With a few business model changes we
can launch with a lucrative
 The idea is still in its infancy and there is
huge potential ahead.
 So the answer is an astounding, big, YES.
This project is a possible OEP candidate
and we will be moving forward with it.
Photo credit / Flickr @Joe Shlabotnik

10. Follow-us on
Twitter @SequenceYourDNA
Facebook http://www.facebook.com/SequenceYourDNA