This document discusses how providing credit pre-approval to potential new customers can increase new account sales. It outlines Dun & Bradstreet's credit pre-approval components, which include a customized prospecting list of potential customers, an online credit application process, and a decision-making tool to determine credit approval based on a company's policies. By pre-approving credit for qualified prospects, the sales process can be accelerated as salespeople will have less paperwork and can get new orders immediately without needing additional credit approval. It also streamlines the credit approval process for the credit department.

1. How Credit Can Increase New Account Sales Through Credit Pre-Approval Presented by: Philip P. Philbin CCE Managing Director and Senior Consultant Commercial Credit Management Associates www.commercialcreditmanagementassociates.com