1. Innovative Ambient Media Makers –
Connect with Affluent Professionals in Cyber City

2. Agenda
What is Salt OOH?
What is ambient media?
Media Formats
Salt Differentiators

3. Salt OOH – an Introduction
There are more people out there now who spend more time out of home:
Commuting
Spending time in office, restaurants, coffee shops etc
Resulting in reduced share of reading and watching TV as a percent of leisure time
Salt OOH, specializing in Outdoor advertising , was founded by the co-founder of
MPG Active and AllAboutOutdoor.com
www.AllAboutOutdoor.com is the first of its kind portal in India – focusing on
aggregating and organizing all information related to outdoor – people movement,
outdoor inventory ownership and contact details, outdoor plan support and
innovative outdoor campaigns
Salt has two verticals:
Ambient Media Ownership: Creating intelligent ambient media properties – to
reach out to a differentiated audience;
Outdoor Media Strategy: Strategizing, Executing and Monitoring outdoor
advertising for its clients

4. Salt Out Of Home – Ambient Media Specialist
SALT is in the business of creating innovative touch point
media in well-defined ecosystems
SALT media targets SEC A+ affluent working professionals
including senior and C-level executives
Our target audience works with companies like Sapient,
Microsoft, Yahoo, Google, KPMG, WNS, Aircel, GE, Standard
Chartered, McKinsey, Citibank, Fidelity, GSK , Philips etc
Designed more than 10 innovative formats – branded benches,
shoe-shine machines, snap frames, scrollers etc
Apart from media ownership, SALT also advises on and
implements national and location-specific outdoor strategies
for its clients
Media located in DLF Cyber City – the largest corporate hub in
the country housing more than 550 companies and working
home for more than 8lakh professionals.
Key clients include Citibank, Aircel, McDonalds, ESPN, CNN-IBN,
Micromax, INQ, ICICI Prudential, Nokia,

5. Salt OOH – Delivering Value to Premium Brands!

6. Agenda
What is Salt OOH?
Ambient Media @ DLF Cyber City
Media Formats
Salt Differentiators

7. Ambient Media @ DLF Cyber City
DLF Cyber City is home to many world class MNC’s with more
than 8lakh employees + visitors on a monthly basis
Our formats range from sizes of a little more than 1.25sq ft – at
very high engagement zones like lift lobbies to more than
6000sq ft wall facades covering DLF buildings
Demographic profile of people:
SEC A and SEC A+ employees working with IT, ITES,
Consulting companies, MNCs, Banks etc
High concentration of working women as well as
youngsters with high disposable income
Guests of many fine-dining restaurants in the area
including Punjabi by Nature, Mainland China, Barrique,
Orange Harra, Tab, Infusion, Costa Coffee etc
Many CXOs, decision makers, high profile executives,
premium car owners etc
Other clients who frequently reach out to this ecosystem
include car companies (Honda, Tata, Toyota, Mercedes),
High end phone manufacturers (Nokia, Samsung, INQ
etc), Hi-end Gyms (Fitness First, Gold’s Gym, Elemention
etc), Credit Card companies (American Express, Citibank
etc)

8. At DLF Cyber City Our media formats create more than 10 impressions per person per day for a
brand
Enter DLF
Cyber City
Exit DLF
Cyber City
Basement Parking
– Ramp-Ins
Cab drop-off /
Surface Parking
Lift Lobby
Food Court / Smoking /
Restaurants
Concourse
Lift Lobby
Parking
DLF Cyber City – Day Cycle of a Cyber City Office Goer

9. FORMAT-A
Shoe Shine Media

10. FORMAT-A: Shoe Shine Media
Total Number of Shoe Shine machines installed in DLF Cyber City: 40 Units
Total number of Buildings in Cyber City: 21 Towers
Number of Buildings where shoe shine media is installed: All
Placement of the shoe shine machine: At Ground Floor Lift Lobby
Type of Branding: Static Backlit Display
AMBIENT MEDIA FORMATS

11. FORMAT-A: Shoe Shine Media
Size of the Branding: 22’’(w) x 28’’(h)
Printing Type: Flat bed printing directly on milky acrylic of 2mm
Display Charges per month per unit: Rs. 30,000/-
Production & Mounting Charges per unit: Rs. 2,000/-
AMBIENT MEDIA FORMATS

12. FORMAT-C
Snap Poster Frames

13. FORMAT-C: Snap Poster
Frames
Total Number of Snap Poster Frames Available in DLF Cyber City: 500 Units
Total number of Buildings in Cyber City: 21 Towers
Placement of the Snap Poster Frames: Ground Floor Lift Lobby near the Lift Button
Type of Branding: Static/dynamic branding with ambient light source
AMBIENT MEDIA FORMATS

14. Size of the Branding: 12’’(w) x 15’’(h)
Printing Type: Digital inkjet printing on SAV with Matt Lamination
Display Charges per month per unit: Rs. 5,000/-
Production & Mounting Charges per unit: Rs. 350/-
FORMAT-C: Snap Poster
Frames
AMBIENT MEDIA FORMATS

15. Size of the Branding: 12’’(w) x 15’’(h)
Printing Type: Digital inkjet printing on SAV with Matt Lamination
Display Charges per month per unit: Rs. 5,000/-
Production & Mounting Charges per unit: Rs. 350/-
FORMAT-C: Snap Poster
Frames
AMBIENT MEDIA FORMATS

16. FORMAT-D
BIG Snap Poster Frames

17. Size of the Branding: 44’’(w) x 58’’(h)
Printing Type: Digital inkjet printing on SAV with Matt Lamination/3mm sunboard
Display Charges per month per unit: Rs. 15,000/-
Production & Mounting Charges per unit: Rs. 3,500/-
FORMAT-D: Wall Mounted Panels/Food Court
Branding
AMBIENT MEDIA FORMATS

18. AMBIENT MEDIA FORMATS IN THE CONCOURSE AREA OF THE COMPLEX
Total Number of Snap Poster Frames Available in DLF Cyber City: 100 Units
Total number of Buildings in Cyber City: 2( Cyber Greens and Infinity Towers)
Placement of the Snap Poster Frames: Pillars outside food courts
Type of Branding: Static/dynamic branding with ambient light source
FORMAT-D: Wall Mounted Panels/Food Court
Branding

19. FORMAT-E
Large Format Scrollers

20. FORMAT-E: Backlit Scrollers
Total Number of scrollers in DLF Cyber City: 15( with 10 scrolls each)
Placement of the Wall Mounted Panels: vantage locations around food court/Common area.
Type of Branding: Dynamic Backlit display
AMBIENT MEDIA FORMATS IN THE CONCOURSE AREA OF THE COMPLEX

21. FORMAT-E: Backlit Scrollers
AMBIENT MEDIA FORMATS IN THE CONCOURSE AREA OF THE COMPLEX
ildings/No. Of Scrollers in each building: Cyber greens- 1 scroller (16’ x 4’)
Infinity Towers- 10 scrollers (8’ x 4’)
Building 9A- 2 Scrollers (8’ x 4’)
Building 9B- 2 Scrollers (8’ x 4’)

22. FORMAT-E: Backlit Scrollers
AMBIENT MEDIA FORMATS IN THE CONCOURSE AREA OF THE COMPLEX
Size of the Branding: 8’(w) x 4’(h)
Printing Type: Digital inkjet printing on Translite with Matt Lamination
Display Charges per month per unit: Rs. 2,00,000/- for 1 complete display with 10 scrolls
Display Charges per month per scroll: Rs 30, 000/-
Production & Mounting Charges per scroll: Rs. 3,200/- for 1 scroll.

23. FORMAT-E: Backlit Scrollers
Size of the Branding: 16’(w) x 4’(h)
Printing Type: Digital inkjet printing on Translite with Matt Lamination
Display Charges per month per unit: Rs. 2,50,000/- for 1 complete display with 10 scrolls
Display Charges per month per scroll: Rs 40,000/-
Production & Mounting Charges per scroll: Rs. 6,400/- for 1 scroll.
AMBIENT MEDIA FORMATS IN THE CONCOURSE AREA OF THE COMPLEX

24. FORMAT-G
Tri-Vision

25. FORMAT-G: Trivision
Total Number of Tri-Ad in DLF Cyber City: Only 1 at common entrance of Building No. 8/10/Infinity
Placement of the Trivision: 3-way junction within the DLF Cyber City Campus Area.
Type of Branding: dynamic branding with Frontlit Display
OUTDOOR ADVERTISING FORMATS ON THE CONCOURSE AREA OF THE
COMPLEX

26. FORMAT-G: Trivision
OUTDOOR ADVERTISING FORMATS ON THE CONCOURSE AREA OF THE
COMPLEX
Size of the Branding: 40’(w) x 04’(h) x 3 sides
Printing Type: UV eco-solvent Printing on Normal SAV
Display Charges per month per unit: Rs. 2,50,000/- for 1 side of the tri-ad.
Production & Mounting Charges per one side: Rs. 10,000/-.

27. This stretch:
35 units
This stretch:
14 units
This stretch:
14 units
This stretch:
28 units
This stretch: 12units
This stretch:
9 units
FORMAT-I: Backlit Flag Poles
Entrance to DLF
Cyber City

28. FORMAT-J
Ramp In

29. FORMAT-J: Ramp In – Building No. 10
Type of Branding: Static Branding
Size of the Branding: 60’(w) x 05’(h)
Printing Type: Front lit Flex
Display Charges per month per unit: Rs. 1,50,000/-
Production & Mounting Charges per unit: Rs. 5,000/-.
OUTDOOR ADVERTISING FORMATS IN CYBER CITY

30. FORMAT-J: Ramp In – Building No. 08
Type of Branding: Static Branding
Size of the Branding: 40’(w) x 07’(h)
Printing Type: Front lit Flex
Display Charges per month per unit: Rs. 1,50,000/-
Production & Mounting Charges per unit: Rs. 4500/-.
OUTDOOR ADVERTISING FORMATS IN CYBER CITY

31. Showcasing Buildings and Locations.

32. DLF Square
Premium Tenants:
Total Floors: 12
Total Offices: 32

33. DLF Plaza Tower, Gurgaon
Premium Tenants:
Total Floors: 12
Total Offices: 20

34. DLF Infinity Tower, A,B&C, Gurgaon
Premium Tenants:
Total Floors: 48 combined Total Offices: 75 Total Lift Lobbies: 3

35. DLF Cyber Greens A&B, C ,D, Gurgaon
Premium Tenants:
Total Floors: 40 combined Total Offices: 75 Total Lift Lobbies: 3

36. DLF Building No.8A, 8B&8C, Gurgaon
Premium Tenants:
Total Floors: 42 Total Offices: 70 Total Lift Lobbies: 3

37. DLF Building No.9A & 9B, Gurgaon
Premium Tenants:
Total Floors: 34 Total Offices: 80 Total Lift Lobbies: 4

38. DLF Building No.10A,10B&10C, Gurgaon
Premium Tenants:
Total Floors: 32 operational Total Offices: 40 Total Lift Lobbies: 4

39. Dinesh Chandra
Business Director – Salt OOH (Ambient Media)
+91 9910332752
Thanks for giving us this opportunity.