Breakthrough innovation habits to imbibe
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Breakthrough innovation habits to imbibe
- 1. The 7 Habits of Breakthrough Innovators Amy Jo Kim, Ph.D. Co-Founder, Shufflebrain #Getting2Alpha
- 3. What we’ll cover Introduction 7 Habits of Breakthrough Innovators
- 4. What we’ll cover Introduction 7 Habits of Breakthrough Innovators 3 Smart Shortcuts to get you started
- 5. Introduction A hunch is creativity trying to tell you something. Frank Capra Filmmaker
- 6. You’ve got a great product idea
- 7. How do you know if it’s the right one?
- 8. Amy Jo Kim, Ph.D. Co-Founder & Creative Director Shufflebrain Partners shufflebrain.com Creator & Head Coach Getting to Alpha getting2alpha.com
- 9. We partner with great companies to make smart games for a connected world
- 10. What can we learn from breakthrough innovations?
- 11. Can we learn to validate our product ideas better, smarter, faster?
- 12. 7 Habits of Breakthrough Innovators You can use an eraser on the drafting table – or a sledgehammer on the construction site Frank Lloyd Wright Architect
- 13. Habit 1 Think like a scientist
- 14. Run small, high-learning MVP experiments To increase your chances of success, minimize time through the Build-Measure-Learn cycle. Eric Ries Author, The Lean Startup
- 16. What keeps people engaged in a virtual dollhouse simulation?
- 17. What social systems are necessary to build trust in an online marketplace?
- 18. Can non-musicians play plastic instruments together and feel like a band making music?
- 19. Will fashion-loving, young women pay to play a dress-up game with real designer clothes?
- 20. Will people subscribe to a digital service that delivers daily happiness exercises?
- 21. Habit 2 Laser-focus on Early Adopters
- 22. Find & delight your early adopters FIRST Early adopters will put up with cost & ridicule for innovations that meet real needs. Erika Hall Author, Just Enough Research
- 23. Crossing the Chasm Geoffrey Moore, 1992
- 25. Gather ideas & feedback for key systems
- 28. Habit 3 Learn about customers’ needs & habits
- 29. Piggyback on existing habits “The chains of habit are too weak to be felt until they are too strong to be broken.” Samuel Johnson Author
- 30. Conduct field interviews with Early Adopters
- 31. Use speed interviews to surface patterns & insights
- 32. Habit 4 Create a culture of iterative testing
- 33. Test early, test often There is nothing quite so useless as doing with great efficiency something that should not be done at all Peter Drucker Author
- 34. Set up a weekly interview / playtest rhythm
- 35. Expand testing audience as product matures
- 36. Habit 5 Cultivate a customer feedback community
- 37. Listen in as customers talk with each other To listen fully means to pay close attention to what is being said beneath the words. Steven Covey Author
- 38. Create a private group for Early Adopters
- 39. Offer new channels/groups for later customers
- 40. Ideas Design & Build Product Measure Data Learn Habit 6 Test & refine the Core Loop early
- 41. What is — and isn’t — a Core Loop? In a loop, you’re learning a skill and updating your mental model. That’s what leads to player delight. Dan Cook Lead Game Designer, Spry Fox
- 46. Skill-building = Making customers more awesome
- 51. urge for a fun social activity Play a Song Together Get Score, Accolades, $$ Develop skill, play harder songs Core Loop
- 52. urge for a quick social break Read & Respond to Updates Check Notifications & Stats Read & Respond to DMs Core Loop
- 54. Feedback & progress light the way
- 56. Habit 7 Create a path to Mastery
- 57. Ralph Waldo Emerson Ideas Design & Build Product Measure Data Learn “Every artist was first an amateur.”
- 59. Empower enthusiasts with tools, access & privileges
- 60. Test wireframes / mockups / ideas with Early Adopters
- 64. 1. Think like a scientist 2. Laser-focus on Early Adopters 3. Learn about customers’ needs & habits 4. Create a culture of iterative testing 5. Cultivate a customer feedback community 6. Test & refine the Core Loop early 7. Co-create a path to Mastery 7 Habits of Breakthrough Innovators
- 65. 3 Smart Shortcuts that turbo-charge your path to product/market fit You’ve got to jump off cliffs all the time and build your wings on the way down. Ray Bradbury Author
- 66. Shortcut 1 The MVP Canvas
- 67. Clarify your product strategy
- 68. Identify strengths, values & success metrics
- 69. Prioritize your highest-risk assumptions
- 71. Interview 10-15 Early Adopters (5-10 min per interview)
- 72. Ask just a few revealing questions Daily Habits Beliefs & Ideas Unmet Needs
- 73. Find enthusiastic early (customers + insights)
- 75. Turn customer insights into design-ready job stories When _________ I want to ______________ so I can _____________ trigger activity + goal outcome
- 76. Habit Story = Existing Habit + Unmet Need
- 77. Piggyback your Core Loop on an existing habit
- 79. MVP Canvas BEFORE Young women (18-30) who play mobile fashion games Aspirational dress-up in designer fashion PLUS celebrity stylist advice
- 80. MVP Canvas BEFORE Young women (18-30) who play mobile fashion games Aspirational dress-up in designer fashion PLUS celebrity stylist advice F2P co-op game with real-world fashion content and hot trends Vogue alternative – stay up-to-date on fashion by playing – not just looking
- 81. MVP Canvas BEFORE Young women (18-30) who play mobile fashion games Aspirational dress-up in designer fashion PLUS celebrity stylist advice F2P co-op game with real-world fashion content and hot trends Vogue alternative – stay up-to-date on fashion by playing – not just looking F2P game experience Existing, addressable audience for fashion games Like/Dislike metrics via interviews with hardcore fashion gamers
- 82. MVP Canvas BEFORE Young women (18-30) who play mobile fashion games Aspirational dress-up in designer fashion PLUS celebrity stylist advice F2P co-op game with real-world fashion content and hot trends Vogue alternative – stay up-to-date on fashion by playing – not just looking F2P game experience Existing, addressable audience for fashion games Like/Dislike metrics via interviews with hardcore fashion gamers Young women want a mobile game based on real-world fashion PLUS access to a celebrity stylist
- 83. Speed Interviews: How we did it • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & Craigslist ads WHO
- 84. Speed Interviews: How we did it • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & Craigslist ads WHO WHAT • Spend 5-10 minutes answering 3-5 questions • The best interview subjects became paid testers
- 85. Speed Interviews: How we did it • 15 young women 18-40 who play mobile fashion games • Recruited from existing player base & Craigslist ads WHO WHAT WHEN & WHERE • Spend 5-10 minutes answering 3-5 questions • The best interview subjects became paid testers • Over a period of 2 weeks • Via telephone or Skype
- 86. Research Results: 3 Key Patterns Fashion Browsers Want to immerse themselves in a beautiful aspirational world that keeps them up-to-date on fashion trends. Co-Creators Want to “do fashion” with a buddy – a friend or relative they can dress with, shop with, and borrow from. Armchair Stylists Love telling other people how to dress – they want to role-play a celebrity stylist, and get credit for their fashion sense.
- 87. Fashion Browser “When I’m tired after a long day, I want to flop on the couch and get the escapist, immersive experience of flipping through Vogue – but in a game.”
- 88. Fashion Browser Habit Story When I log into the game I want to see gorgeous, creative outfits – made from the latest designer fashions So I can stay on top of fashion trends in a fun and relaxing way
- 89. Co-Creator “Patti told me to put these shoes and belt together with this outfit – I would never think of that, but it TOTALLY works. I need her advice all the time.”
- 90. Co-Creator Habit Story When I need to dress up for an important event I want to raid my friend’s closet and get her feedback on my outfit online So I can have her accessorize my look and help me feel confident – just like in real-life :-)
- 91. Armchair Stylist “I LOVE the idea of a game that lets me rate my friends’ outfits and tell them how to dress better – like I do before a party :-)”
- 92. Armchair Stylist Habit Story When I give fashion feedback to others I want to Know if my feedback had an effect So I can Feel happier, knowing that I’m helping others be more fashionable
- 93. MVP Canvas AFTER Young women (18-30) who play mobile fashion games F2P co-op game with real-world fashion content and hot trends Vogue alternative – stay up-to-date on fashion by playing – not just looking F2P game experience Existing, addressable audience for fashion games Like/Dislike metrics via interviews with hardcore fashion gamers Young women want a mobile game based on real-world fashion PLUS access to a celebrity stylist Skews older – women 18-45 like the game and older women spend more $ Aspirational dress-up in designer fashions PLUS advice from aspiring player- stylists
- 94. MVP Canvas AFTER Young women (18-30) who play mobile fashion games F2P co-op game with real-world fashion content and hot trends Vogue alternative – stay up-to-date on fashion by playing – not just looking F2P game exp. Addressable audience for fashion games Young women want a mobile game based on real-world fashion PLUS access to a celebrity stylist Skews older – women 18-45 like the game and older women spend more $ Aspirational dress- up in designer fashions PLUS advice from aspiring player-stylists Like/Dislike metrics via interviews with hardcore fashion gamers
- 95. MVP Canvas AFTER Young women (18-30) who play mobile fashion games F2P co-op game with real-world fashion content and hot trends Vogue alternative – stay up-to-date on fashion by playing – not just looking F2P game exp. Addressable audience for fashion games Young women want a mobile game based on real-world fashion PLUS access to a celebrity stylist Skews older – women 18-45 like the game and older women spend more $ Aspirational dress- up in designer fashions PLUS advice from aspiring player-stylists Like/Dislike metrics via interviews with hardcore fashion gamers And will spend $ on a game based on real-world fashion And up-and- coming stylists
- 97. Try these techniques for yourself getting2alpha.com/shortcuts
- 98. Turbo-charge your path to product/market fit getting2alpha.com Startup Teams Product Leaders Innovative Companies