The document proposes a business plan for launching an Enterprise Instant Messaging software product called Peach. It discusses the market opportunity for EIM in India, describing key target customer segments like SMBs, government, and education. The plan outlines Peach's features and competitive advantages, and proposes strategies for pricing, marketing, promotions and monetization to successfully capture market share in the challenging Indian EIM space.

1. PeachLaunching new Enterprise Instant Messaging (EIM) software product Business Plan Anshuman Jaiswal, GMP, XLRI, Jamshedpur 2/19/2010 1 Anshuman Jaiswal GMP, XLRI, Jamshedpur

2. Peach spill the beans, let the cat out of the bag, talk, tattle, blab, babble, sing, babble out, blab outunwrap, disclose, let on, bring out, reveal, discover, expose, divulge, break, give away, let out 2/19/2010 Anshuman Jaiswal XLRI, Jamshedpur 2

3. The Success Strategy Market Details Peach- “The Product” Marketing Plan Initiatives Monetization Strategy 2/19/2010 3 Anshuman Jaiswal XLRI, Jamshedpur

4. Some Stats 2/19/2010 Anshuman Jaiswal XLRI, Jamshedpur 4 Source: Frost & Sullivan and Gartner

5. Why customers want EIM? 2/19/2010 5 Anshuman Jaiswal XLRI, Jamshedpur

6. Peach - Product What do we need come out with? A Superior Product and outstanding service At attractive price point Well marketed and easily available Basic Features 2/19/2010 6 Anshuman Jaiswal XLRI, Jamshedpur

7. What is the value add to the customer? 2/19/2010 7 Anshuman Jaiswal XLRI, Jamshedpur

8. What is different about Peach? 2/19/2010 8 Anshuman Jaiswal XLRI, Jamshedpur

9. Peach Can be accessed on Web Can be extended to Suppliers and Customers Made available in Vernacular language पीचइन्स्टैंट मैसेन्जर Accessible on devices such as Smart Phones Easy Deployment and Reliable Support Integration with Microsoft Exchange IBM Lotus Notes Google Apps 2/19/2010 9 Anshuman Jaiswal XLRI, Jamshedpur

10. Peach offerings 2/19/2010 10 Anshuman Jaiswal XLRI, Jamshedpur

11. Target Customers 2/19/2010 11 Anshuman Jaiswal XLRI, Jamshedpur

12. Three Keys SMBs Spent $6.6 billion on IT, 30% of total domestic spend on IT 35 million SMBs with less than1000 employees SMBs invest in phased manner and hence opportunity for repeat business Government IT spending grew from $1.4 billion in 2005 to $2.9 billion in 2009 with a growth rate of 19.6% 40% spending on Software and Services Educational Institutions IT spending is forecasted to increase from an estimated $356 million in 2008 to $704 million by 2012, (CAGR) of 19 % 2/19/2010 12 Anshuman Jaiswal XLRI, Jamshedpur Source: Zinnnov, Springboard Reaserch

13. A Geo Segmentation 2/19/2010 13 Anshuman Jaiswal XLRI, Jamshedpur

14. Competition 2/19/2010 14 Anshuman Jaiswal XLRI, Jamshedpur

15. Need to attractively price the product ! 2/19/2010 15 Anshuman Jaiswal XLRI, Jamshedpur

16. Pricing Free Email and IM - build user base – monetize when a threshold of significant user base is reached. Google Apps - Pricing Annual cost $50 / user account / year Pricing on per user model and lower than Google Apps Upgrade and Ongoing R&D costs should be recoverable 2/19/2010 16 Anshuman Jaiswal XLRI, Jamshedpur

17. $Money$ 2/19/2010 Anshuman Jaiswal XLRI, Jamshedpur 17

18. Monetization Figures 2/19/2010 Anshuman Jaiswal XLRI, Jamshedpur 18

19. Marketing- Enterprise products are sold and not bought Join associations Social Media Marketing Peach Page/Communities on Face book, Orkut Launch Peach Website, Blog and generate Leads from product Downloads etc Online Advertising Register and Sell Peach on sites such as SMESoftwareSoultions.com IM acts as entry point to sell integrated communication and collaborative suite Cross Selling opportunities Partnership with System integrators and Value-added resellers 2/19/2010 19 Anshuman Jaiswal XLRI, Jamshedpur

20. Promotions 2/19/2010 20 Anshuman Jaiswal XLRI, Jamshedpur

21. Summary Indian Market is challenging and competitive but profit opportunity exists for EIM business. Need to constantly evolve the product with rich attributes of enterprise collaboration and communication. Win the customer with superior product and value for money offering. Tapping right Target market is very important. Strong Relationship marketing is required. 2/19/2010 Anshuman Jaiswal XLRI, Jamshedpur 21

22. Thank you! 2/19/2010 22 Anshuman Jaiswal XLRI, Jamshedpur