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India's largest Fast Moving Consumer Goods company with 100 factories across India.
In1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company,
followed by Lever Brothers India Limited (1933) and United Traders Limited (1935).
HUL formed in November 1956.
Current CEO of HUL is Nitin Paranjpe (CEO and MD)
Chairman of HUL is Harish Manwani(Chairman)
one of the country's largest exporters and recognised as a Golden Super Star Trading House
The mission – “add vitality to life.”
TEAM A 8
TOILET SOAPS BY HUL
HUL is the market leader in the soap segment in India
•Lux was launched in UK in 1899 as a Laundry soap to wash delicate(silk) clothes in home.
•In India, Lux launched in 1929 & it has proved to be a powerful brand in beauty soap segment.
•From the starting, it has been claimed as “The Beauty Soap Of Film Stars”.
•In 2006, Lux was awarded as Awaz consumer Award 2005 as the most preferred toilet soap.
TEAM A 10
•Dove was launched in 1955 in US. It has been available in India from 1995.
•It has proved to have ¼ of moisturising cream that maintains the skin be smooth & soft.
•In 2004, HUL’s campaign of Real Beauty by Ogilvy inspired women to have the
confidence to be comfortable with themselves & in 2006 it got the Grand Effie Award.
TEAM A 11
•Launched in 1895 in UK and then in India.
•A Low cost soap catering huge population.
•The jingle, ‘Making a billions of Indian feel safe and secure’
•Comes with different varieties and treats different needs.
Competitors of HUL SOAPS
• Santoor, Chandrika
• Cinthol, Mysore Sandal
• Godrej no. 1, Nirma
TEAM A 12
Competitors of HUL SOAPS
• Santoor, Savlon
TEAM A 13
• Sunsilk was launched in1964, is the largest beauty shampoo
brand in the country. Positioned as the 'Hair Expert', Sunsilk
has identified different hair needs and offers the consumer a
shampoo that gives her the desired results.
• Clinic Plus Health shampoo was launched in India in the year
1987. It is India's largest selling shampoo, offering the five
most important hair health benefits: strengthens weak hair,
prevents hair breakage, softens rough dry hair, shine for thick
and healthy hair, and contains anti-dandruff ingredient.
TEAM A 15
Competitors of HUL Hair Care
• Clinic Plus
• Head & Shoulders
• L’Oreal, Garnier
TEAM A 16
Welcome to the segment
HUL Oral Care
TEAM A 17
• Pepsodent, launched in 1993, was the first toothpaste with
a unique anti-bacterial agent to address the consumer
need of checking germs even hours after brushing.
• Closeup is the original youth brand of India.
• The first brand targeting youth in the oral care market,
with an edgy and youthful image which stays relevant till
date. Ever since its launch in 1975.
• Closeup was the first gel toothpaste to be launched in India
and has led the gel toothpaste segment ever since.
• closeup became the first Gel toothpaste in the Indian
TEAM A 18
Competitors of HUL Oral Care
• Close Up
• Dabur Red
TEAM A 19
• Brooke Bond Red Label was launch in 1903
• It is India's single largest tea brand
TEAM A 25
TEAM A 26
• The brand currently operates in two of the
largest, almost universally consumed, foods
categories of the country – Salt & Atta (wheat
• Annapurna brand, first introduced
• Kwality Wall's, launched in 1995
• Key launches includes. Cornetto, Feast,
Viennetta, and a range of Sundaes, and also
exciting eats for children specifically, like Lime
Punch or Sunshine Zing Cone
TEAM A 27
RIN Launched in 1969, Rin with the power of its thunderous
lightning flash has become a household name synonymous
with dazzling white clothes.
A Value added brand with different variants e.g. Rin matric &
Rin has won a number of accolades, the most recent being
voted as the Most Preferred Detergent brand in India at the
Awaaz Consumer Awards in 2006.
TEAM A 33
• Surf excel is the largest selling detergent in
• It is the low price detergent.
TEAM A 34
TEAM A 35
•A Heritage brand launched in 1888
In the form of detergent cake.
•Value added brand i.e. priced over
Wheel but below Rin.
•Famous in WB & Kerala.
• Low priced detergent.
• Introduced in 1987 to compete with
• SURF EXCEL: ARIEL
• WHEEL: NIRMA
• RIN: TIDE
TEAM A 37
TEAM A 38
•Strong brand portfolio, price quantity & variety.
•Presence of Established distribution networks in both
urban and rural areas.
•Solid Base of the company.
•Corporate Social Responsibility(CSR)
•"Me-too" products which illegally mimic the labels and
brands of the established brands.
•Strong Competitors & availability of substitute products.
•Low exports levels.
•High price of some products.
•High Advertising Costs.
TEAM A 39
•Large domestic market – over a billion populations .
•Untapped rural market.
•Changing Lifestyles & Rising income levels, i.e. increasing per capita
income of consumers.
•Export potential and tax & duty benefits for setting exports units.
•Tax and regulatory structure.
•Mimic of brands
•Removal of import restrictions resulting in replacing of domestic brands.
•Temporary Slowdown in Economy can have an impact on FMCG Industry.
TEAM A 41
MARKETING STRATEGIES OF HUL IN INDIA
• Adopted Total Productive Maintenance(TPM)
to meet zero error, zero loss.
• Focuses on short supply chain for distribution.
• To meet the every needs of people everywhere.
• Also uses Direct selling channel franchisee to reach everyone
e.g. Aviance, Ayush.
• Build segments & market for the future where
Unilever has strong expertise.
Corporate social responsibility
Providing education on health and hygiene
Rehabilitation of special or underprivileged children
Care for the destitute and HIV-positive
Plays active role in natural calamities
TEAM A 42