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Saddek Rehal
Titel: Phd. Architecture
Position: Researcher/teacher
Field of research: Participatory design. The design dialogue at the early
stage of the process of design
@mail: saddek@chalmers.se
Saddek Rehal
Chalmers University of Technology
Designing in the Dark. Ghent 2007
Bridging light and dark
The aspect of participation
Saddek Rehal
Chalmers University of Technology
Designing in the Dark. Ghent 2007
•”In the kingdom of the blind, the one-eyed
man is not a king he is a gibbering idiot”
(Colin Cherry).
Content:
• Dialogue process
• Design process
• The problematic of the verbal language
• The phenomena of seeing
• To bridge experiences
• Some examples on how associative images can
improve communication
• Perception and representation, some examples
Designing in the Dark. Ghent 2007
Today it is widely admitted that a dialogue
between experts and concerned users/citizens is
needed in order to achieve a good process and
thereby to get a satisfactory result.
Saddek Rehal
Chalmers University of Technology
Every human is a bearer of knowledge.
Architects and designers are more and
more aware of the importance of the
users’ knowledge.
Designing in the Dark. Ghent 2007
What is design?
• to develop pre-conceptions of something not yet existing
• to act in a situation ’before facts’
• language is necessary as an instrument to express and communicate the
pre/conceptions
• the pre/conceptions are communicated through different media
• when pre/conceptions are communicated a dialogue is at hand
• in the dialogue, pre/conceptions are created by the participants together
• Design is not one man’s business
Design is a form of dialogue
Saddek Rehal
Chalmers University of Technology
’To design is to search for something that does not exist and still find it’
(De Plaute)
Designing in the Dark. Ghent 2007
The three different levels of dialogue
Inner dialogue
Dialogue with one self
Reflexion,
feedback Reflexion
feedback
interpersonnel dialogue
Thinking aloud
Just thinking
Communicating
Saddek Rehal
Chalmers University of Technology
The different modes of existence of the
artifact along the process of design
Saddek Rehal
Chalmers University of Technology
Verbal
expressions.
Diffuse concepts
expressed by the
client/users
Perception
affection.
Percepts and
affects
Conceptualization
Inner representation
Stage 1, in mind
Graphical
representa-tions
Interpretation by
the designer of
the concepts
formulated by
the client
Stage 2, through
representation
Stage 3, through
realization
ArtefactRealization
Stage 4
The artifact can be seen as a language in constant construction during the process.
This construction is an act of design.
The phenomena of seeing
• We don’t see really. We see as (Wittgenstein).
• We perceive things and recognize them as house,
stairs, chairs ,tables, cars etc, because we already have
and master the concepts ”house” , “chair”, “stairs, car”
etc.
”We should see a dead animal on our plate if we
didn’t had the concept beefsteak” (Ramirez)
• We see as in a fanciful manner. One can see a triangle
as an arrow, or a tent, or a mountain etc.
Saddek Rehal
Chalmers University of Technology
Designing in the Dark. Ghent 2007
Communication:
bridging experiences
“If a lion could talk we shouldn’t understand it”
(Wittgenstein).
Saddek Rehal
Chalmers University of Technology
The language stands often on the way for us when we
communicate.
Designing in the Dark. Ghent 2007
The worst is that sometime we seem understanding each
other when in reality we don’t
Pieter Bruegel the Elder
The verbal language
Saddek Rehal
Chalmers University of Technology
The language is an amalgam of different language games developed in different praxis
(professional, cultural, social etc...).
The concept is what permits us to see and to conceive the reality in which we live.
We don't see things as they appear to us, rather we interpret them by means of
concepts that we already have. Our modes of representation are colored by our identity,
(socially, culturally, professionally etc...).
We tend more easily to look for solution to our problems in the limit of what we
already know.
What is discussed in the beginning of a design process by the participants doesn't yet
exist and is to be constructed. This situation is characterized by the absence of concrete
references and the lack of suitable language.
In conclusion, it can be said that the design process in the early stages is a construction
of a suitable language by all the participants (users/citizens, experts etc.). This language
is the embryo that gives birth to the final artifact.
• Construction an deconstruction of a concept
Some examples that illustrate the limit of
verbal language
• Different conception of one and the same
phenomena
Saddek Rehal
Chalmers University of Technology
Deconstruction of the concept
”bad air”
Saddek Rehal
Chalmers University of Technology
The concept “bad air”, formulated verbally by participants to describe their work
environment, was understood by the interviewer as the “bad quality of the physical
air” in the building. When the participants was asked to show pictures that
illustrate what they mean by bad air, they chose pictures that show what bad air is
not. They explained that, bad air is the absence of openness, feeling the seasons,
the weather and the colors of nature. It is what they are missing in their workplace.
Construction of the concept
”positive chaos”
Saddek Rehal
Chalmers University of Technology
The concept “positive chaos”, was introduced after a long discussion between
participants with different professions on the subject of education. The concepts
teaching and learning was first discussed (picture to the left). The participants
came to the agreement that creativity is also an important ingredient in education,
they found a picture (picture to the right) to illustrate that character and call it
“positive chaos”.
Different conceptions of one and the
same phenomena
Saddek Rehal
Chalmers University of Technology
When people with limited knowledge and awareness on
each others’ experiences meet, it occurs – because of “the
home blindness” – communication barriers between them.
Multimedia! What is it? And for
whom?
Saddek Rehal
Chalmers University of Technology
Two professions’ way of conceiving
the phenomena
“Multimedia”
The physicians’ conception of the
phenomena Multimedia
Saddek Rehal
Chalmers University of Technology
“…it is the fact that multimedia can give visual impression… an
impression of experiencing, so to say, which can not be done
normally…” (Pelle)
Saddek Rehal
Chalmers University of Technology
• ”… it is a combination of visual things, beautiful things…that have deep…. It shows
for example… how much astrophysics and space can be visualized to show course of
events. …. and it is both amusing and informative” (John).
Saddek Rehal
Chalmers University of Technology
Saddek Rehal
Chalmers University of Technology
One have a centre in his hand that is radiant, or it is knowledge that is sent
out”(Pelle).
Saddek Rehal
Chalmers University of Technology
It looks like that… it is a part of a whole that is combined in different ways. It
illustrates our… it is an important visual element that is evident to day and that
can be the basis of what we are talking about…” (John).
The architects students’
conception of the phenomena
Multimedia
Saddek Rehal
Chalmers University of Technology
”… I think that we use too many words in our culture. Words can hamper
communication, ….. reduce the entirety. There is an understanding
that lies on another plan between people, and also inside oneself,
which I think can be pictured…“(Angelo).
Saddek Rehal
Chalmers University of Technology
”Here we can say that we
approach the borderland…..
The image is here to show the
breadth and the dimensions of
the human need of
communication. If we only
focus the uses of media, then
we must be aware that we
reduce communication and
impoverish it….” (Angelo).
Saddek Rehal
Chalmers University of Technology
• ”… but it has to do with surfing away, going out, communicating over
the world…. And it is, in a way, a feeling that has to do with
multimedia: to control in order to convey something, or to move out in
the world….” (Claude).
Saddek Rehal
Chalmers University of Technology
• It is a medium … to stir the imagination. A kind of medium… one
communicates… But here it is maybe just a means for imagination; a
dialogue with oneself…..” (Eros)
Saddek Rehal
Chalmers University of Technology
”I feel a multimedia centre as something that can be much more than a
room with computers.” (Claude).
Saddek Rehal
Chalmers University of Technology
In the conceptual world of the architect students
In the conceptual world of the physicians
The aspects of the Multimedia concept
Saddek Rehal
Chalmers University of Technology
We are blind in our world of concepts until we
reconsider them and conceive something new.
The benefit of bridging experiences
Some examples
Saddek Rehal
Chalmers University of Technology
– ”Whatcher doing”
– ”Playing”
– Whatcher playing with?”
– “Cars, can’tcher see?”
– “What sorta cars?”
– “The long bits are lorries, the
short ones are like mum and dad
have, the thick ones are tractors.
Ain’t you ever seen a tractor?”
– “Course I’ave, but tractors don’t
look like that.”
– “Well, ‘ere they do”
An example from a 3 years old
boy
Perceiving, understanding and
communicating ….
Saddek Rehal
Chalmers University of Technology
Perception of an illiterate 3 years old boy.
A personal experience
”Mamma ‘egade’ (regarde)”
” mmm”
”Bibi i (rit)”
- “mmm”
And he turns the book up and down
Saddek Rehal
Chalmers University of Technology
-”’egarde’, Bibi ple
(regarde bébé pleure)”
Saddek Rehal
Chalmers University of Technology
One possible reason is that he has no experience of casseroles
But, he could easily perceive what a literate adult cannot
perceive immediately (the crying baby)
Why?
He recognised a baby and could see it laughing.
But, he didn’t recognise the casserole as the adult
does immediately.
Why?
The possible reason is that he cannot read and this ignorance
makes him free to hold the book in any direction.
Saddek Rehal
Chalmers University of Technology
• The meaning of this workshop is not to
teach you how to solve problems related to
accessibility, but rather to help you enlarge
your vision to embrace the complexity of
the design process.
Thank you for your attention
Saddek Rehal
Chalmers University of Technology

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Bridging Light and Dark, by Saddek Rehal PhD

  • 1. Saddek Rehal Titel: Phd. Architecture Position: Researcher/teacher Field of research: Participatory design. The design dialogue at the early stage of the process of design @mail: saddek@chalmers.se Saddek Rehal Chalmers University of Technology Designing in the Dark. Ghent 2007
  • 2. Bridging light and dark The aspect of participation Saddek Rehal Chalmers University of Technology Designing in the Dark. Ghent 2007 •”In the kingdom of the blind, the one-eyed man is not a king he is a gibbering idiot” (Colin Cherry).
  • 3. Content: • Dialogue process • Design process • The problematic of the verbal language • The phenomena of seeing • To bridge experiences • Some examples on how associative images can improve communication • Perception and representation, some examples Designing in the Dark. Ghent 2007
  • 4. Today it is widely admitted that a dialogue between experts and concerned users/citizens is needed in order to achieve a good process and thereby to get a satisfactory result. Saddek Rehal Chalmers University of Technology Every human is a bearer of knowledge. Architects and designers are more and more aware of the importance of the users’ knowledge. Designing in the Dark. Ghent 2007
  • 5. What is design? • to develop pre-conceptions of something not yet existing • to act in a situation ’before facts’ • language is necessary as an instrument to express and communicate the pre/conceptions • the pre/conceptions are communicated through different media • when pre/conceptions are communicated a dialogue is at hand • in the dialogue, pre/conceptions are created by the participants together • Design is not one man’s business Design is a form of dialogue Saddek Rehal Chalmers University of Technology ’To design is to search for something that does not exist and still find it’ (De Plaute) Designing in the Dark. Ghent 2007
  • 6. The three different levels of dialogue Inner dialogue Dialogue with one self Reflexion, feedback Reflexion feedback interpersonnel dialogue Thinking aloud Just thinking Communicating Saddek Rehal Chalmers University of Technology
  • 7. The different modes of existence of the artifact along the process of design Saddek Rehal Chalmers University of Technology Verbal expressions. Diffuse concepts expressed by the client/users Perception affection. Percepts and affects Conceptualization Inner representation Stage 1, in mind Graphical representa-tions Interpretation by the designer of the concepts formulated by the client Stage 2, through representation Stage 3, through realization ArtefactRealization Stage 4 The artifact can be seen as a language in constant construction during the process. This construction is an act of design.
  • 8. The phenomena of seeing • We don’t see really. We see as (Wittgenstein). • We perceive things and recognize them as house, stairs, chairs ,tables, cars etc, because we already have and master the concepts ”house” , “chair”, “stairs, car” etc. ”We should see a dead animal on our plate if we didn’t had the concept beefsteak” (Ramirez) • We see as in a fanciful manner. One can see a triangle as an arrow, or a tent, or a mountain etc. Saddek Rehal Chalmers University of Technology Designing in the Dark. Ghent 2007
  • 9. Communication: bridging experiences “If a lion could talk we shouldn’t understand it” (Wittgenstein). Saddek Rehal Chalmers University of Technology The language stands often on the way for us when we communicate. Designing in the Dark. Ghent 2007 The worst is that sometime we seem understanding each other when in reality we don’t
  • 11. The verbal language Saddek Rehal Chalmers University of Technology The language is an amalgam of different language games developed in different praxis (professional, cultural, social etc...). The concept is what permits us to see and to conceive the reality in which we live. We don't see things as they appear to us, rather we interpret them by means of concepts that we already have. Our modes of representation are colored by our identity, (socially, culturally, professionally etc...). We tend more easily to look for solution to our problems in the limit of what we already know. What is discussed in the beginning of a design process by the participants doesn't yet exist and is to be constructed. This situation is characterized by the absence of concrete references and the lack of suitable language. In conclusion, it can be said that the design process in the early stages is a construction of a suitable language by all the participants (users/citizens, experts etc.). This language is the embryo that gives birth to the final artifact.
  • 12. • Construction an deconstruction of a concept Some examples that illustrate the limit of verbal language • Different conception of one and the same phenomena Saddek Rehal Chalmers University of Technology
  • 13. Deconstruction of the concept ”bad air” Saddek Rehal Chalmers University of Technology The concept “bad air”, formulated verbally by participants to describe their work environment, was understood by the interviewer as the “bad quality of the physical air” in the building. When the participants was asked to show pictures that illustrate what they mean by bad air, they chose pictures that show what bad air is not. They explained that, bad air is the absence of openness, feeling the seasons, the weather and the colors of nature. It is what they are missing in their workplace.
  • 14. Construction of the concept ”positive chaos” Saddek Rehal Chalmers University of Technology The concept “positive chaos”, was introduced after a long discussion between participants with different professions on the subject of education. The concepts teaching and learning was first discussed (picture to the left). The participants came to the agreement that creativity is also an important ingredient in education, they found a picture (picture to the right) to illustrate that character and call it “positive chaos”.
  • 15. Different conceptions of one and the same phenomena Saddek Rehal Chalmers University of Technology When people with limited knowledge and awareness on each others’ experiences meet, it occurs – because of “the home blindness” – communication barriers between them.
  • 16. Multimedia! What is it? And for whom? Saddek Rehal Chalmers University of Technology Two professions’ way of conceiving the phenomena “Multimedia”
  • 17. The physicians’ conception of the phenomena Multimedia Saddek Rehal Chalmers University of Technology
  • 18. “…it is the fact that multimedia can give visual impression… an impression of experiencing, so to say, which can not be done normally…” (Pelle) Saddek Rehal Chalmers University of Technology
  • 19. • ”… it is a combination of visual things, beautiful things…that have deep…. It shows for example… how much astrophysics and space can be visualized to show course of events. …. and it is both amusing and informative” (John). Saddek Rehal Chalmers University of Technology
  • 20. Saddek Rehal Chalmers University of Technology One have a centre in his hand that is radiant, or it is knowledge that is sent out”(Pelle).
  • 21. Saddek Rehal Chalmers University of Technology It looks like that… it is a part of a whole that is combined in different ways. It illustrates our… it is an important visual element that is evident to day and that can be the basis of what we are talking about…” (John).
  • 22. The architects students’ conception of the phenomena Multimedia Saddek Rehal Chalmers University of Technology
  • 23. ”… I think that we use too many words in our culture. Words can hamper communication, ….. reduce the entirety. There is an understanding that lies on another plan between people, and also inside oneself, which I think can be pictured…“(Angelo). Saddek Rehal Chalmers University of Technology
  • 24. ”Here we can say that we approach the borderland….. The image is here to show the breadth and the dimensions of the human need of communication. If we only focus the uses of media, then we must be aware that we reduce communication and impoverish it….” (Angelo). Saddek Rehal Chalmers University of Technology
  • 25. • ”… but it has to do with surfing away, going out, communicating over the world…. And it is, in a way, a feeling that has to do with multimedia: to control in order to convey something, or to move out in the world….” (Claude). Saddek Rehal Chalmers University of Technology
  • 26. • It is a medium … to stir the imagination. A kind of medium… one communicates… But here it is maybe just a means for imagination; a dialogue with oneself…..” (Eros) Saddek Rehal Chalmers University of Technology
  • 27. ”I feel a multimedia centre as something that can be much more than a room with computers.” (Claude). Saddek Rehal Chalmers University of Technology
  • 28. In the conceptual world of the architect students In the conceptual world of the physicians The aspects of the Multimedia concept Saddek Rehal Chalmers University of Technology
  • 29. We are blind in our world of concepts until we reconsider them and conceive something new. The benefit of bridging experiences
  • 31. Saddek Rehal Chalmers University of Technology – ”Whatcher doing” – ”Playing” – Whatcher playing with?” – “Cars, can’tcher see?” – “What sorta cars?” – “The long bits are lorries, the short ones are like mum and dad have, the thick ones are tractors. Ain’t you ever seen a tractor?” – “Course I’ave, but tractors don’t look like that.” – “Well, ‘ere they do”
  • 32. An example from a 3 years old boy Perceiving, understanding and communicating …. Saddek Rehal Chalmers University of Technology
  • 33. Perception of an illiterate 3 years old boy. A personal experience ”Mamma ‘egade’ (regarde)” ” mmm” ”Bibi i (rit)” - “mmm” And he turns the book up and down Saddek Rehal Chalmers University of Technology
  • 34. -”’egarde’, Bibi ple (regarde bébé pleure)” Saddek Rehal Chalmers University of Technology
  • 35. One possible reason is that he has no experience of casseroles But, he could easily perceive what a literate adult cannot perceive immediately (the crying baby) Why? He recognised a baby and could see it laughing. But, he didn’t recognise the casserole as the adult does immediately. Why? The possible reason is that he cannot read and this ignorance makes him free to hold the book in any direction. Saddek Rehal Chalmers University of Technology
  • 36. • The meaning of this workshop is not to teach you how to solve problems related to accessibility, but rather to help you enlarge your vision to embrace the complexity of the design process.
  • 37. Thank you for your attention Saddek Rehal Chalmers University of Technology