From A to B - Inclusive Design for e-Mobility
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ServDes Conference 19th June - Workshop about designing an inclusive eMobility scenario in 2040, with designers, academics and business people, to explore the importance of hempathise with diversity -physical, economical and cultura- when your ambition is to design services with huge impact on people's life, like Mobility.
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From A to B - Inclusive Design for e-Mobility
- 1. From A to B - Inclusive Design for e-Mobility 19th June 2018 - Milan
- 2. Digital Entity an NTT DATA design studio IT - DE - UK UX and Service Design Director 15y+ in designing Products and Services I’m curious @antonio_grillo
- 3. Digital Entity an NTT DATA design studio Mobility and human beings
- 4. Digital Entity an NTT DATA design studio Mobility is essential for our life, it is part of our evolution
- 5. Digital Entity an NTT DATA design studio Human-powered Animal-powered Land (i.e. road, rail) Water Air Other (i.e. pipeline, cable, spaceflight, suborbital spaceflight) Different types of transportation
- 6. Digital Entity an NTT DATA design studio Transportation hugely impacts on people's habits
- 7. Digital Entity an NTT DATA design studio inserire video ricerca americana con puntini che si muovono Mobility is the lifeblood of our cities and essential for urban life A Day in the Life of Americans - This is how America runs
- 8. Digital Entity an NTT DATA design studio Mega-cities Now 54% of us live in urban areas. By 2050 we’ll be 66% Pollution There is the highest level of carbon dioxide in 800.000 yrs Time spent 3 times more in the last 3 years, from 20 to 60 minutes on av. Transportation and cities
- 9. Digital Entity an NTT DATA design studio LONDON - UK DORTMUND - DE OSLO - NOR from 2018, all new taxis will have to be zero emissions and will have dedicated charging points will be offering couriers and delivery companies that use electric vehicles tangible incentives, such as greater access to city centre areas special lanes for electric car sharing vehicles PARIS - FR A car sharing company called Autolib’ now has a fleet of 4,000 e-cars and 1,100 charging stations with a total of 6,200 charging columns BANGKOK- THAI By 2036, the Thai government aims to have 690 charging stations and 1.2 million electric vehicles nationwide. CHINA Mobility as Service. The biggest operator in the sector in China, DiDi, already uses 260,000 e- vehicles and aims to up that number to a million by 2020
- 10. Digital Entity an NTT DATA design studio How will tomorrow be different from today?
- 11. Digital Entity an NTT DATA design studio Mobility Mobility changing through data Data is reshaping our transportation methods. Data is going to be the “new fuel”: Data is the new fuel that is reshaping services and business
- 12. Digital Entity an NTT DATA design studio Mobility Mobility changing through data The Relationship between people and vehicles has been evolving #SharingCars #AutonomousVehicles #onDemandReservation #WorkingOnTheGo #ComfortableConnected #CollaborativeSpace #FlexibleStorageOption #SmartSaving
- 13. Digital Entity an NTT DATA design studio There isn’t a solution that fits all: Integration is the key Clean and Shared Private Autonomy Seamless Mobility
- 14. Digital Entity an NTT DATA design studio What is the role of design?
- 15. Digital Entity an NTT DATA design studio Mobility is important like water
- 16. Digital Entity an NTT DATA design studio Reshape the relationship between people and transportation trust, reliability, confidence, loyalty, safety, expectations, behaviours and interaction models
- 17. Digital Entity an NTT DATA design studio People Business Tech Enablers Design “systems”, not just products People Business Tech Enablers
- 18. Digital Entity an NTT DATA design studio The Design of a mobility solution has a huge impact on people’s life Almost 80% of people have some difficulties Inclusivity is not an option 21% no difficulties 16% minimal difficulties 37% mid difficulties 25% severe difficulties TargetforInclusiveDesign Assistive technologies
- 19. Digital Entity an NTT DATA design studio Empathise with all type of diversities: Physical Economic Cultural
- 20. Digital Entity an NTT DATA design studio Recap: Mobility is important like water Reshaping the relationship trust, reliability, confidence, loyalty, safety, expectations, behaviours and interaction models Design “systems” not just products Inclusivity is not an option
- 21. Digital Entity an NTT DATA design studio Our challenge From A to B in 2040 Design an inclusive e-mobility scenario to envision how to move from A to B in 2040
- 22. Digital Entity an NTT DATA design studio From A to B in 2040 1hour A 4 GROUPS B C D 4 PERSONAS IDEATION 5mins Empathise 15mins Service Ideation 10mins Presentation preps PRESENTATION 30 mins 5mins x 4 OUTRO Wrap up and feedback 5mins
- 23. Digital Entity an NTT DATA design studio Empathise with users 5mins
- 24. Digital Entity an NTT DATA design studio Service Ideation 15mins
- 25. Digital Entity an NTT DATA design studio Presentation preps 10mins
- 26. Digital Entity an NTT DATA design studio Presentation 5mins x 4
- 27. Digital Entity an NTT DATA design studio Wrap up
- 28. Digital Entity an NTT DATA design studio Digital Entity © 2018 Digital Entity, All Rights Reserved. www.digitalentity.design digitalentity@nttdata.com THANK YOU! Questions? antonio11.grillo@nttdata.com