Digital-first now mean mobile and social media first in newsrooms. This presentation discusses how to develop a game plan to cover a story using mobile devices and social media. Presentation at 2016 Broadcast Education Association annual convention in Las Vegas.
Capstone slidedeck for my capstone project part 2.pdf
Digital-First Story Pitches
1. Curriculum Swap Shop
Digital-First Story Pitches
Anthony Adornato, Ithaca College
@AnthonyAdornato
Presentation Slides
bit.ly/DigitalFirstPitches
@AnthonyAdornato
2. Digital-First Story Pitches
The Story Pitch
o Story focus/angle
o News peg: Who cares?
o “Real” People
o Data/Background Info
o Visuals (b-roll and stills)
@AnthonyAdornato
3. Digital-First Story Pitches
The Story Pitch
Digital-First = Mobile/Social-First
Pitches must include game plan
for mobile/social:
o Newsgathering: sourcing and
story ideas
o Distribution: sharing as you go
o Audience Engagement
@AnthonyAdornato
4. Digital-First Story Pitches
Newsgathering
Tips Line: Stories and sources
Search IC/Ithaca on Twitter and
Facebook
Mine SM pages of
groups/organizations
Ask questions
What’s trending
Distribution
Photos & Video while in the field
Connect with sources in your
stories
Use hashtags for context
Live tweet from events
Tweet your beat
Behind the scenes
Audience
Engagement
Thank new followers, follow
back, and respond ASAP
Use Twitter lists
Share stories with SM
communities
RT knowledgeable sources
Use Storify to curate SM chatter
about a particular story
@AnthonyAdornato
5. Digital-First Story Pitches
Game Plan
o At least four tweets related to your story. Remember to
@mention and use hashtags when possible. Ideas we’ve
discussed: pull quotes, crowdsourcing, and behind-the-scenes
look.
o Produce one video tease: share to Twitter and your
professional Facebook page.
o Two photos: share to Twitter and your professional Facebook
page.
@AnthonyAdornato
8. Digital-First Story Pitches
From the Field
o Create Storify of social media elements
o Produce multimedia story that includes:
> 600 word article
> Image gallery
> 1-1:30 video
@AnthonyAdornato
10. Digital-First Story Pitches
o NBC News Collaboration
>>Traditional broadcast, website, Snapchat, and Instagram
@AnthonyAdornato
11. Curriculum Swap Shop
Digital-First Story Pitches
Anthony Adornato, Ithaca College
@AnthonyAdornato
Presentation Slides
bit.ly/DigitalFirstPitches
@AnthonyAdornato
Notes de l'éditeur
Explain how this is the traditional pitch used in all class…then a few years ago...started incorporating additional elements.
WE KNOW JOURNALISM IS A CONVERSATION NOW. WE TAKE VIEWERS ALONG THE LIFE CYCLE OF A STORY. WE NO LONGER WAIT FOR THE 5 OR 6 PM NEWSCASTS. THIS CAME OUT OF MY RESEARCH….THIS WAS MY WAY OF CAPTURING IN CLASS WHAT I NOTICED IN MY RESEARCH BACK IN NEWSROOMS. SM WAS IMPACTING REPORTERS JOB RESPONSIBILITIES IN THREE WAYS.
http://www.poynter.org/2015/dean-baquet-nyt-will-retire-system-of-pitching-stories-for-the-print-page-1/321637/
https://twitter.com/frankthorp/status/709144401516355584
Majority of policies (63%) advise reporters to break news on SM first vs. website first (19%).
Majority of stations (93%) require or recommend reporters share information about stories while in field
social media is routine source of tips, content, and sources
This ties into SMO – social media optimization
Submit storify of items.
Mention the challenges.
https://emilymasters.wordpress.com/2016/03/09/cornell-student-stops-wearing-hijab-due-to-increased-islamophobia/
https://storify.com/EmilyMasters/reporting-on-islamophobia
Mention the challenges.
https://emilymasters.wordpress.com/2016/03/09/cornell-student-stops-wearing-hijab-due-to-increased-islamophobia/
https://storify.com/EmilyMasters/reporting-on-islamophobia
