Anthony Coppedge

Roanoke, Texas United States

Business Agility for Marketing, Sales, and Products

Technology / Software / Internet

Anthony leads the vision, strategy, and execution for how business agility is infused in Digital Sales at IBM. Most of his focus is on strategy, iterative work prioritization, and coaching leaders, managers, and teams on how to deliver outcomes over outputs. At IBM, Anthony is responsible for the vision and execution of the transformative work of Agile Digital Sales which focuses on creating value *for* prospects and clients instead of traditional sales methods which focus on extracting value *from* clients. He's a certified OKRs Master Coach, Agile Coach and Trainer, and Agile Marketing and Sales leader.