The document discusses ways to sneak good user experience (UX) into a project without a dedicated UX budget. It suggests involving users early in the design process through low-fidelity prototyping and usability testing to prioritize tasks and ensure designs meet real user needs. By testing assumptions and exploring alternatives quickly with users, better UX can be achieved within existing budgets and timelines.
9. best practice is not a line item
● Discovery
● Design
○ UX / Research
○ Accessibility
● SEO
● Development
○ Quality Assurance
$500
$3000
$500
$2500
@anthonydpaul
10. you are a UX designer
● Everyone who affects the website
experience is a UX designer
● Even if you’re a bad one, creating
bad experiences
@anthonydpaul
11. When we create a bad user experience,
where did we fail?
@anthonydpaul
13. We’re asking the wrong questions
of the wrong people
1 / 9
@anthonydpaul
14. Intake Form
How many pages? _________
Stock photography? Yes / No
Flash? Yes / No
Internet Explorer? Yes / No
Will you need a:
❏ Sign-up form
❏ Discussion board
❏ Shopping cart
❏ “Members only” area
@anthonydpaul
16. COMPANY COMPETITORS CONSUMERS CONTRIBUTORS CLIMATE
Five C’s of a Situational Analysis
https://en.wikipedia.org/wiki/Situation_analysis#5C_Analysis
17. COMPANY
How is the business supported today,
that can’t be broken?
How can the site better support the business?
decision-makers • brand • finance
18. COMPETITORS
What is the expected baseline in this market?
What is everyone else not doing yet?
direct • aspirational • indirect (recruitment)
19. CONSUMERS
What are our consumers trying to do and why?
What can we give our consumers that
doesn’t directly benefit our company?
(ex. knowledge sharing)
people • search engines • devices • APIs
24. Why are we even working on this website?
Communicate the brand and a positive
[audience type] experience.
Allow [audience type] to quickly determine
[a specific thing].
Drive [audience type] toward contacting
[a specific department] to inquire about
[a specific thing].
@anthonydpaul
25. We’re not thinking about our users
and their most important tasks
3 / 9
@anthonydpaul
27. “boomerang” task analysis
1. List all tasks performed within the site
2. Cluster by related tasks (result = audience roles)
3. Audit each cluster to make sure it’s complete
4. Prioritize roles and prioritize tasks within roles
@anthonydpaul
44. Our instinct is to imagine someone like ourselves.
Most of our users are nothing like us in any way.
via Eric Meyer’s WC Northeast Ohio 2016 Keynote
http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/
stress cases over “ideal”
@anthonydpaul
45. Who we test with defines who we care about.
i.e., Accessibility, real-world “Stress Cases”
via Eric Meyer’s WC Northeast Ohio 2016 Keynote
http://wordpress.tv/2016/06/24/eric-a-meyer-design-for-real-life/
don’t forget a11y
@anthonydpaul