Social Media Marketing for REALTORS®
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Social Media Marketing for REALTORS® This is a culmination of my class course for real estate agents in Sonoma County. Normally, I teach this class with a live demostration and the dry eraser board, but I wanted to "upgrade" my class with a nice powerpoint presentation. I hope you enjoy.
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Social Media Marketing for REALTORS®
- 1. Social Media Marketing for REALTORS® Presented by Anthony Ebright Sales Manager, Home Mortgage Consultant Wells Fargo Home Mortgage www.anthonyebright.com Copyright © 2010 Anthony Ebright
- 3. Where do we look for information online?
- 4. What is Social Media?
- 5. Social Media Search Engines
- 6. Top Realtor® Objections to Social Media Marketing
- 7. Questions Realtors® Must Answer About Social Media Marketing
- 8. Social Media Marketing Tools for Realtors®
- 9. 10 Steps to Kick Start Your Real Estate Social Media Marketing Plan!
- 10. Bonus Steps to Kick Start Your Real Estate Social Media Marketing Plan!
- 11. Q & A1 1
- 15. Conforming, Super Conforming, High Balance and Jumbo Lender
- 16. FHA and VA Specialist
- 17. Sonoma County Wine Country Local
- 19. Branding and Marketing Mentor
- 20. Real Estate Agent’s Advocate
- 21. Cyclist
- 22. Apple Inc. / Mac/ Iphone/ Ipad Lover
- 24. Source: PRWeek and PR Newswire, “2010 PRWeek/PR Newswire Media Survey.” April 1, 2010 –www.eMarketer.com
- 25. The Most Popular Web Sites In The US
- 27. Social Media is like word of mouse marketingImage: jscreationzs / FreeDigitalPhotos.net 8 8
- 32. BingSocial.com
- 33. Facepinch.com
- 34. Folowen.com
- 35. Google.com
- 36. KGBpeople.com
- 37. Kurrently.com
- 38. Samepoint.com
- 39. Searchwiki.com
- 40. Snitch.name
- 42. Spokeo.com
- 43. Wink.com
- 44. WhosTalkin.com
- 46. I don’t know where to begin
- 47. I don’t know what to talk about
- 48. I don’t want to deal with the noise
- 49. I’m concerned about my privacy
- 50. I’m intimidated by the technology
- 51. There’s too much competition
- 53. What are your goals for your brand?
- 54. What does your brand represent?
- 56. Where’s your main website?
- 57. What tools are you going to use to drive traffic to your website?
- 58. How much interaction are you planning on having with your audience?
- 59. How are you going to measure your branding effectiveness?
- 60. How much time are you going to dedicate to this?14 14
- 61. Top Social Media Tools For REALTORS® 15
- 63. Write your profile in your notebook, then use a text editor.
- 64. Set up your Social Networks: Facebook, Linkedin, Twitter, Youtube, etc.
- 65. Set up your Blog – Use Activerain, Wordpress, or Blogger
- 66. Set up your Hootsuite Account to manager your profiles
- 67. Use Google Alert or StepRep to monitor your brand
- 68. Put your profiles on your signature line
- 69. Set up an email & snail mail campaign
- 70. Get a Contact Management Program
- 71. Ask for the business16
- 73. Join Flickr and Picnik
- 75. Get a Smart Phone!
- 76. Join online groups, see what’s being said
- 77. Participate in the conversation
- 78. Share your ideas and your experiences – Be Transparent!
- 79. Write quality content, not quantity – Be the expert.
- 80. Meet your “friends” face to face
- 81. Set goals for what you want to accomplish
- 82. Time Block for Consistency17
- 83. Q & A
- 84. Thank You For Your Time! 19 19
- 85. More Questions? You can connect with me: Anthony Ebright, Sales Manager Wells Fargo Home Mortgage Office: 707-521-4033 Mobile: 707-548-0752 Work: www.anthonyebright.com Facebook: facebook.com/anthonyebright Linkedin: linkedin.com/anthonyebright Blog: activerain.com/anthonyebright Twitter: twitter.com/anthonyebright Email: anthony.d.ebright@wellsfargo.com Copyright © 2010 Anthony Ebright