How to bring innovation to your organization by streamlining the deployment process ? IaaS, PaaS or Docker containers are all valid methods that can be tailored for your needs. They each come with advantages and drawbacks, and are opposed each day by vendors and providers along. Should we really impose a standard for every team ?

1. 1 App, Mutiple scenarios
Powering The Cloud - Frankfurt
October 29th, 2014

2. Short Bio
Antoine Coetsier
–CEO of exoscale since 2011
–Operations of datacenters and websites at scale
–10+ years in service provider business

3. exoscale in a nutshell...
The safe home for your cloud applications
... a IaaS provider and beyond
Cloud hosting based on latest technology
 Flexible server and storage infrastructure
 Trimmed for performance, intuitive
usability and tooling
Market place for value added applications
 One-stop-shop to reduce infrastructure
complexity for developers and sysadmins
... with a solid background
Trust relationship with the cloud provider
 Started 2011 within Veltigroup
 Access to know-how, resources and clients
Swiss company
 Proximity to EMEA clients
 Swiss data privacy standards
3
99.95%
Platform availabilty

4. exoscale: a Veltigroup company
All over
Switzerland
100%
ICT needs covered
470+
ICT professionals
Consulting ICT specialized companies Cloud Services

5. exoscale offering overview
A one-stop-shop for developers/sysadmins and business IT
5
Open Cloud
Market place / add-on services
Open Cloud Compute Open Cloud Storage
Managed Cloud
Swiss
Support
Virtual data center
Zones & Networking
Vendor backed
Transition product for
business IT migrating to
the cloud – Hybrid
Cloud
One-stop-shop for SaaS companies
Pure-play cloud offering (web-based purchase)
Worldwide market pricing

6. Security not an option
Solid customers business reliability
6
Datacenters Security Framework
Top of the art locations for safe housing
– GV1: Internet peering point
– GV2: Extreme density
– DK2: Reconverted Swiss Army bunker
+130 points dealing with the whole cloud service
– Data Governance
– Facility
– HR
– Information Security
– Legal
– Risk Management
– Security Architecture
Controls base lined and mapped to:
– COBIT, HIPAA / HITECH Act, ISO/IEC 27001-2005
– NISTSP800-53, FedRAMP, PCI DSSv2.0
– BITS Shared Assessment, GAPP ...

7. Deployment scenario

8. Quote
What the Business project manager says:
“Can you take over my application developed by
<some third party> in this <exotic> language and
run it in production ?
We are going live in 3 days, it is awesome !”

9. Quote
What the IT manager says:
“Your application is not standard, you did not use
the official stack. We need 3 weeks for testing.
Nobody knows how to run it, it is a nightmare!”

10. The deployment challenge
Context Problem
There is always a “preferred” language
–Java
–PHP
–.NET …
Some applications you can influence others you
don’t
Timeframe between cycles not usual
Should you force your developers or suppliers to
forge an application using the exact stack you use
?
It is not always possible to get the specifications in
time or sometimes not even possible at all (off the
shelf software, …)
How to best serve Business schedules
–Now vs. SLA
–Limited runtime vs. IT fit for long term
production

11. Solution 1: virtual datacenter
Allocate subnet
Boot VM
Install and configure OS
Open firewall
Deploy application (often manually)
Do not forget monitoring, backup, …
Deployment agility:
Migration:
Pricing:
XXX
XXX
€€€
How it works Properties

12. Compute premium: your custom cloud architecture
VPN access
WAN
Your site
Developers/Us
ers....

13. Virtual datacenter considerations
Exoscale answer:
Compute premium
–Hourly billing
with
commitment
discounts
–Full VMware
stack
–Phone support
and SLAs
Pros
As a customer there is a extensive offering on proposition:
–Any telco provider, ICT integrator, has a cloud offering of some sort = hosting
It is easy to migrate to
–Import features
Cons
It is rarely “cloud” by definition
–No pay per use, not always self-service, allocation model
It does not help the application

14. Solution 2: elastic computing
Prepare security groups
Boot instance
Automate deployment
Deployment agility:
Migration:
Pricing:
XXX
XXX
€€€
How it works Properties

15. All in one interface

16. Scalable
Internet
Your tenant
public IP public IP
Security group A
public IP public IP
Security group B
Controlled Inbound
and Outbound traffic

17. Elastic compute considerations
Exoscale answer:
Compute
–Fast provisioning:
less than 35 sec
–Performance
–Simple UI
–Outstanding API
integration
–Minute billing
Pros
The cost is usually much lower
Instances boot fast and OS images are optimized
You get real APIs
–Start configuration management, smart monitoring,…  Automation
Cons
Network and security architecture has to be compliant
–Enforce encryption, use internet, distribute the load with Lbaas,…
If some work of configuration management has not been done, migration
to/from is more difficult

18. Solution 3: Platform as a service
Commit your code
– git commit –m –c ‘ready for prod’
Push your application to exoscale apps
– exoapp default/myapp push
Deploy application
– exoapp default/myapp deploy
Rollback, push new version, a branch ...
–Without losing a single user connection
Deployment agility:
Migration:
Pricing:
XXX
XXX
€€€
How it works Properties

19. Application scaling
Containers can scale horizontally and vertically
19
Features
–Custom domain names
–https or web sockets load
balancer
–SSH connection
–Log viewing
–Buildpacks support
From development to testing to production right from developer tools

20. PaaS considerations
Exoscale answer
Apps platform
–5 languages
–Standard
Buildpacks
–Add-Ons: MySQL,
Mongo DB,…
Pros
Auto updates of the OS
Very easy migration
Developers love it
–They are free to choose their dependencies and libraries at will
Cons
Does not solve the State problem
–How to store the data, database
Very young technology, skills are not there yet

21. Solution 4: Containerization
Prepare a container in development
Image it
Ship it to the running environment
–It contains port definitions, clustering,…
Deployment agility:
Migration:
Pricing:
XXX
XXX
€€€
How it works Properties

22. Containerization considerations
Exoscale answer:
Compute + CoreOS
+ Docker
–Fast provisioning:
less than 35 sec
–Cloud-Init
/Userdata
–Tags
Pros
Auto updates of the OS
Very easy migration
Developers love it
–They are free to choose their dependencies and libraries at will
Cons
Does not solve the State problem
–How to store the data, database
Very young technology, skills are not there yet

23. 4 scenarios
Custom OS
Network Storage Firewall
VLAN Profile …
Optimized OS
Compute
Middleware and
runtime
Application
containers containers
Core OS

24. Today, the game is not to impose the
universal application deployment context

25. But focus on more efficient factors

26. VISIBILITY
Does it bring value to the business?

27. CONTINUOUS INTEGRATION
Is my deployment stack adapted for the business cycle
needs ?

28. CONFIGURATION MANAGEMENT
Am I able to maintain the environment over time ?

29. Wrapping up
Mix and match:
–Rapid deployments to PaaS or
containers
–Long term, non changing
workloads are fine on IaaS
–Adjust cost of service with
cost of project
Standardize mildly:
–Impose the method
–Free the stack
Map your applications:
–Core or side element to your
IT
–Migration needs
–Release/deployment cycles

30. And now?

31. My recommendations
Be ready !
1.Test even if you do not have a business case
2.Make a proof of concept
3.Open an account PROACTIVE
REACTIVE

32. Visit our stand to get a 50 CHF credit
Start your
instances now !

33. Thank you for your attention
Contact us
+41 58 668 56 00
sales@exoscale.ch
Follow us
@exoscale
exoscale code
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