SEBC 2019 Presentation - Marketing Makeover - Antoine Dupont
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My slides from my presentation at SEBC 2019 in Orlando on Friday August 2, 2019: Marketing Makeover: How to Stand-out in a Content-Saturated World
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SEBC 2019 Presentation - Marketing Makeover - Antoine Dupont
- 1. MARKETING MAKEOVER: HOW TO STAND-OUT IN A CONTENT SATURATED WORLD
- 4. Confused Overwhelmed Doesn’t work like it used to #SEBC19 @SEBC2019 @adupont65
- 6. More Visibility Make The Phone Ring
- 7. #AICPAENGAGE #AAMKT @adupont65 #SEBC19 @SEBC2019 @adupont65
- 8. If we Interact and Engage Awareness Trust Loyalty #SEBC19 @SEBC2019 @adupont65
- 12. LOYALTY
- 14. “In fact, our research revealed they are more likely to have a negative reaction to a company’s attempt to earn their loyalty.” #SEBC19 @SEBC2019 @adupont65
- 15. 87%Like to shop around Accenture #SEBC19 @SEBC2019 @adupont65
- 17. NO ADS NO FUNNEL NO LOYALTY #SEBC19 @SEBC2019 @adupont65
- 18. HOW DO I GET THE RIGHT PEOPLE TO KNOW WE ARE HERE? #SEBC19 @SEBC2019 @adupont65
- 19. HOW DO I DECIDE WHERE TO START? #SEBC19 @SEBC2019 @adupont65
- 20. HOW DO I STAND OUT? #SEBC19 @SEBC2019 @adupont65
- 21. Decision is Made Without YOU (up to70%) Gartner #SEBC19 @SEBC2019 @adupont65 57%
- 22. 4 PRINCIPLES #SEBC19 @SEBC2019 @adupont65
- 25. 5 Subjects That Every Buyer Wants To Know: Cost Problems Comparaisons (vs.) Reviews Best #SEBC19 @SEBC2019 @adupont65
- 26. HOW MUCH DOES IT COST? #SEBC19 @SEBC2019 @adupont65
- 27. WHAT ARE THE POTENTIAL PROBLEMS? #SEBC19 @SEBC2019 @adupont65
- 28. THIS VS. THAT COMPARE #SEBC19 @SEBC2019 @adupont65
- 29. I WANT TO SEE REVIEWS #SEBC19 @SEBC2019 @adupont65
- 30. WHAT IS THE BEST… #SEBC19 @SEBC2019 @adupont65
- 31. THESE ARE THE SUBJECTS THAT MOVE ALL BUYING DECISIONS. #SEBC19 @SEBC2019 @adupont65
- 32. 5 Ways To Answer Their Questions: Videos Social Media Blogs Website White Paper Download #SEBC19 @SEBC2019 @adupont65
- 33. FIRST PRINCIPLE THEY ASK YOU ANSWER #SEBC19 @SEBC2019 @adupont65
- 35. VIDEOS
- 36. 1800% MORE ENGAGEMENT #SEBC19 @SEBC2019 @adupont65
- 37. 18 X#SEBC19 @SEBC2019 @adupont65
- 38. 51%Figuring How-To (PEW Research Center) #SEBC19 @SEBC2019 @adupont65
- 39. Great Video Topic HOW TO VIDEOS… #SEBC19 @SEBC2019 @adupont65
- 43. Great Video Topic HOW MUCH DOES IT COST? #SEBC19 @SEBC2019 @adupont65
- 44. Give away my pricing ! It depends ! May lose business ! #SEBC19 @SEBC2019 @adupont65
- 46. SECOND PRINCIPLE VIDEOS THAT MATTERS TO THEM #SEBC19 @SEBC2019 @adupont65
- 49. BUSINESS MODEL
- 51. NO INTENT TO BUY #SEBC19 @SEBC2019 @adupont65
- 53. Facebook will PROMOTE what we “collectively” LIKE #SEBC19 @SEBC2019 @adupont65
- 54. The more COMMENTS the BETTER #SEBC19 @SEBC2019 @adupont65
- 55. 25% Inspiring/Education 17% Funny (lol) 15% Entertaining #SEBC19 @SEBC2019 @adupont65
- 56. STOP
- 58. Facebook’s Algorithm will HIDE boring #SEBC19 @SEBC2019 @adupont65
- 59. START
- 60. 3 QUESTIONS
- 61. Does it add VALUE ? #SEBC19 @SEBC2019 @adupont65
- 62. Does it make me SMILE ? #SEBC19 @SEBC2019 @adupont65
- 63. Does it make me want to PARTICIPATE ? #SEBC19 @SEBC2019 @adupont65
- 64. PROVEN METHOD
- 65. Average $8-9 per 1000 ‣ $8 for 500-700 is Meh ‣ $8 for <500 is No-Good #SEBC19 @SEBC2019 @adupont65
- 66. ThruPlays is Key $8 / 350 = $0.02 ‣Under $0.05 is Awesome ‣$0.05-$0.10 is Meh ‣Above $0.10 is No-Good #SEBC19 @SEBC2019 @adupont65
- 67. Your Game Plan $7/week - $1/day ‣<if>+/-1000 People Reached ‣<if> under $0.05 per ThruPlay ‣<Then> $30 / 30 days #SEBC19 @SEBC2019 @adupont65
- 68. 9 Winning Videos ‣1/10 Winner ‣3 TOFU ‣3 MOFU ‣3 LOFU #SEBC19 @SEBC2019 @adupont65
- 69. THIRD PRINCIPLE BULLEYES ON FACEBOOK INSTEAD OF BUCKSHOT #SEBC19 @SEBC2019 @adupont65
- 71. WEBSITE
- 72. People buy things because the words they read gets them to take action #SEBC19 @SEBC2019 @adupont65
- 73. The best products & services don’t win #SEBC19 @SEBC2019 @adupont65
- 74. Products & services that are communicated the clearest will win #SEBC19 @SEBC2019 @adupont65
- 75. We lose a lot of business because we can’t communicate clearly #SEBC19 @SEBC2019 @adupont65
- 76. The 7 Questions
- 77. What do your customers want? (3-5 second rule) 1 #SEBC19 @SEBC2019 @adupont65
- 79. BE THE ENVY OF YOUR NEIGHBORHOOD Let’s be honest, lawn maintenance is hard work and time consuming. SCHEDULE A CUT TODAY #SEBC19 @SEBC2019 @adupont65
- 80. What are your customers external, internal and philosophical problems? 2 #SEBC19 @SEBC2019 @adupont65
- 81. COMPANIES SELL SOLUTIONS TO EXTERNAL PROBLEMS #SEBC19 @SEBC2019 @adupont65
- 82. PEOPLE BUY SOLUTIONS TO INTERNAL PROBLEMS #SEBC19 @SEBC2019 @adupont65
- 83. PEOPLE JUSTIFY BUYING FOR PHILOSOPHICAL REASONS #SEBC19 @SEBC2019 @adupont65
- 84. BE THE ENVY OF YOUR NEIGHBORHOOD Let’s be honest, lawn maintenance is hard work and time consuming. SCHEDULE A CUT TODAY
- 85. Are we positioned as the guide or the hero? 3 #SEBC19 @SEBC2019 @adupont65
- 87. BE THE ENVY OF YOUR NEIGHBORHOOD Let’s be honest, lawn maintenance is hard work and time consuming. SCHEDULE A CUT TODAY
- 88. Do we have a simple & basic plan to win the day? 4 #SEBC19 @SEBC2019 @adupont65
- 89. SCHEDULE A CUT TODAY 1 - SCHEDULE 2 - RELAX 3 - ENJOY
- 90. Are our calls-to-action clear and direct? 5 #SEBC19 @SEBC2019 @adupont65
- 91. BE THE ENVY OF YOUR NEIGHBORHOOD Let’s be honest, lawn maintenance is hard work and time consuming. SCHEDULE A CUT TODAY
- 92. Have we helped the hero imagine how we can improve their life? 6 #SEBC19 @SEBC2019 @adupont65
- 93. BE THE ENVY OF YOUR NEIGHBORHOOD Let’s be honest, lawn maintenance is hard work and time consuming. SCHEDULE A CUT TODAY
- 94. Have we identified the consequences we are helping them avoid? 7 #SEBC19 @SEBC2019 @adupont65
- 95. DON’T LET THIS BE YOU Weeds attract insects and rodents that will decrease the value of your property. SCHEDULE A CUT TODAY
- 96. it’s a messaging problem, not a money problem! #SEBC19 @SEBC2019 @adupont65
- 97. The Grandma Test
- 98. Can Grandma Easily Answer Those Questions? #SEBC19 @SEBC2019 @adupont65
- 99. What do I get? #SEBC19 @SEBC2019 @adupont65
- 100. How does it make my life better? #SEBC19 @SEBC2019 @adupont65
- 101. How do I get it? #SEBC19 @SEBC2019 @adupont65
- 102. 5 KEY ELEMENTS
- 103. 1-ABOVE FOLD #SEBC19 @SEBC2019 @adupont65
- 105. CLARITY IS THE NEW CREATIVITY #SEBC19 @SEBC2019 @adupont65
- 106. 2-VALUE PROP #SEBC19 @SEBC2019 @adupont65
- 108. WHAT’S IN IT FOR THEM #SEBC19 @SEBC2019 @adupont65
- 109. 3-EASY PLAN #SEBC19 @SEBC2019 @adupont65
- 111. OVERCOME THE RESISTANCE #SEBC19 @SEBC2019 @adupont65
- 114. HIGHLIGHT A SUCCESS OVERCOME RESISTANCE #SEBC19 @SEBC2019 @adupont65
- 115. 4 Testimonials at most #SEBC19 @SEBC2019 @adupont65
- 118. How much is your unclear message costing you? How many customers can’t hear your offer? How many people are passing up your business? #SEBC19 @SEBC2019 @adupont65
- 119. FOURTH PRINCIPLE MESSAGING CLARITY BE A GUIDE NOT A HERO #SEBC19 @SEBC2019 @adupont65
- 120. How To Win in 2019 & Beyond #SEBC19 @SEBC2019 @adupont65
- 127. THANK YOU
- 128. 57%Decision is made before they contact you (Gartner.com) #SEBC19 @SEBC2019 @adupont65
- 130. What Matters To THEM #SEBC19 @SEBC2019 @adupont65
- 132. GET A COPY OF MY SLIDES TEXT YOUR EMAIL TO (561) 285-2967