YouTube: The Latest Hacks and Tactics for Growth (NAR 2020)

•

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Ever wonder why your YouTube videos aren't delivering the results you demand? Are you baffled with the YouTube algorithm? Attend this session to learn the latest secrets to boost traffic to your YouTube channel, and drive better leads to your business at a remarkably low cost. Antoine will guide the way, with an insightful presentation offering the latest tactics you need for organic growth, followed by an open mic Q&A covering your YouTube marketing challenges.

YouTube Hacks
The Latest Hacks
& Tactics For Growth

YOUTUBE:
THE LATEST HACKS
& TACTICS FOR
GROWTH
@ADUPONT65

> 38,000 VIEWS

WHAT TRIGGERS
THE ALGORITHM?

+250 videos
4.6M Minutes Viewed
+1200 subs/mo

COMMON
MISCONCEPTIONS

UNDERSTANDING
ALGORITHM

Trying to predict what
YOU will ENJOY
Keeping YOU on the
platform LONGER

IDENTIFY
YOUR AUDIENCE

FEMALE - 25-45
SALES & MARKETING
NORTH AMERICA
LOOKING FOR INSPIRATION &
THOUGHT LEADERSHIP
FOR CAREER GROWTH

MALE - 35-55
BUSINESS OWNERS
BOSTON AREA
LOOKING FOR HOW TO &
PRACTICAL TIPS
TO GROW THEIR BUSINESS

51%YOUTUBE USERS
“HOW-TO”(PEW RESEARCH CENTER SURVEY)

REVERSE
ENGINEER
YOUR CONTENT

Keyword Magic Tool

AnswerThePublic.com

#1 SOURCE
SUGGESTED
VIDEOS

>50%

MONITOR & TRACK
SUGGESTED RESULTS
14-120 DAYS

1DECENT VIDEO
WITH GOOD CONTENT

2SEO TITLE
LIKE A BOSS

3A KICK ASS
THUMBNAIL

4DESCRIPTION
AND TAGS

#GARYVEE
#OPRAH
#SETHGODIN

SUGGESTED AFTER…
#CMC2019 @adupont65

AUDIENCE
RETENTION

>50%
#CMC2019 @adupont65

>50%

AVERAGE #
OF VIEWS

>2.0

1DECENT VIDEO
WITH GOOD CONTENT

2ENERGETIC PACE
WITH WHAT’S NEXT

IMPRESSIONS
VS. CTR%

MORE IMPRESSIONS?
>50% RETENTION
>2.0 AVERAGE VIEWS

BETTER CTR%?
AWESOME THUMBNAILS
SEO TITLE

GOAL FOR CTR
5-10% GOOD
10-20% AWESOME
>20% OMG

THUMBNAILS
CASE
STUDY

WAS NOW
+157% IMPRESSIONS
(IN 30 DAYS)

WAS NOW
+188% CTR(IN 60 DAYS)

BETTER CTR%?
AWESOME THUMBNAILS
SEO TITLE

BETTER CTR%?
AWESOME THUMBNAILS
SEO TITLE

FORMULA
FOR ORGANIC
GROWTH

Web Design Tips:
How To Plan & Design A Website
FORMULA
FOR ORGANIC
GROWTH

THANK
YOU

Antoine Dupont
www.AntoineDupont.com
www.youtube.com/AntoineDupont
www.facebook.com/AntoineDupontSpeaker

YouTube: The Latest Hacks and Tactics for Growth (NAR 2020)

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