How to start an idea into business, and what incubators fit into the pictures.

1. Antonny Liem
CEO, MerahPutih Inc.
Bancakan 2.0
Yogyakarta
© 2011 Merah Cipta Media Private & Confidential

2. 1st Semester 2011 Update
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14. “Remember: It’s not innovation
until it gets built.”
Garry Tan, co-founder,
Posterous
© 2011 Merah Cipta Media Private & Confidential

15. Starting an Business Idea
! Is there a Market/Demand?
! Is there a solution for the Demand?
! Can You provide the better solution?
! Will you have what it takes?
! How long will it takes?
! Are people willing to pay for it?
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16. “There’s Nothing New
Under the Sun...”
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17. “It’s just about who
scream louder.”
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18. Put Ideas into Writing
! Steal, don’t copy
! Brainstorm to make it better
! Write it down
! Keep it Simple
! Perfection is State of mind
! An idea is just an idea
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19. Start Writing Your Business
! Name and Brand Name: your identifier
! Vision: What you want to be?
! Mission: What are you doing?
! Goals & Objectives: What are the targets?
! SWOT Analysis: research, research, research
! Strategic Plan: Organization, Sales & Marketing
! Financial Plan: Cash Flow - be realistic
! Measurement & Objectives: know your limit
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20. Business Plan Canvas
Solution Advantage
Value Customer
Problem Preposition
Segment
Key Metrics Channels
Cost Structure Revenue Structure
www.leancanvas.com
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21. So What is Incubator?
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22. Incubator |ˈinkyəәˌbātəәr|
noun
“an enclosed apparatus providing a controlled
environment for the care and protection of
premature or unusually small babies.”
© 2011 Merah Cipta Media Private & Confidential

23. What’s in it for Incubator?
! Build the ecosystem of the industry
! Service Fee (for non profit Incubators)
! Part of shares in the company (for profit)
! Portfolio Building
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24. What Incubator Provides
! Infrastructure: Office, Internet, etc
! Service: Finance, HR, Legal, etc
! Mentorship: Operational or Non
Operational
! Network: Access to industry, VCs
! Capital: Seeding fund, Round A
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25. What Incubator looks for
! Founders who are committed, not Built
to Sell, and can actually execute
! Ideas that has real Business Potential
! Products and Solution that will have
traction
! Products and Solution that will change
the world
© 2011 Merah Cipta Media Private & Confidential

26. What to Prepare When
Meeting Incubators
! Your Appearance
! Your Product sample/protoype
! Your Business plan
! Your Requirements
! Your Head and Your Heart
© 2011 Merah Cipta Media Private & Confidential

27. IPO
The Capital
Ladder
Working Bank
Loans
Corporate VCs
Classic VCs
Angels Small
Venture Capital
incubators
Friends
Families
Personal
Savings/ Credit
Card
No Cash,
Sweat
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28. “A million dollar isn’t cool.
You know what’s cool?
One billion dollar.”
Sean Parker’s dialogue
to Mark Zuckerberg on “The Social Network” movie
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29. @antonnyliem
ant@merahputih.co.id
Mindtalk.com: @smutz
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2011
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Media
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Con5idential