1. ANTON
RAZUMOV
anton.razumov@gmail.com
+91
981
879
05
08
SUMMARY
A
Managerial
Professional
with
strengths
in
Brand
&
Digital
Marketing,
Web-­‐based
startups,
Analysis,
UX/UI,
Graphic
&
Video
design.
Mid-­‐term
career
objective
is
to
obtain
a
management
position,
which
allows
me
to
apply
innovative
strategies,
provide
project
leadership
and
work
within
professional
team.
SPECIALTIES
-­‐ Digital
Marketing
(incl.
E-­‐commerce,
SEO,
Social
Media)
-­‐ Analytics
&
Insights
(inc.
UX/UI
analysis
&
controlling,
Google
Analytics,
FB
Insights
management)
-­‐ Strategic
Marketing
(incl.
Portfolio
management,
Brand
Marketing)
-­‐ Graphic
&
Video
Design
(incl.
mockups/prototypes,
Web/HTML
developing,
motion
design,
3D
effects)
PROFESSIONAL
EXPERIENCE
Digital
Marketing
&
UX/UI
manager
at
NOGLE
TECHNOLOGIES
New
Delhi,
India
July
2012
–
December
2012
Responsible
for
driving
users
engagement
in
www.floost.com
(content
discovery
platform
that
helps
users
build
a
community
around
interests)
as
well
as
leading
Facebook
marketing
campaigns
(incl.
mailers):
-­‐
Web
Analytics
(Google
Analytics,
MixPanel,
CrazyEgg,
Facebook
Insight
management)
-­‐
UX/UI
analysis
&
controlling
(retention,
activity,
behavior,
conversion
funnel,
identification
of
problems)
-­‐
Contextual
user
experience
(Mailers,
On-­‐screen
communication)
-­‐
Video
production
&
copywriting
(design,
motion
production,
text/script)
Project
Manager
at
YOUTUBE
Moscow/Saint-­‐Petersburg,
Russian
Federation
August
2011
–
June
2012
Responsible
for
driving
engagement
across
businesses
externally
to
drive
growth,
especially
last
assignment
leading
digital
campaigns
(incl.
viral
non-­‐standart)
from
brief
to
final
implementation
for
clients.
-­‐
Increased
an
effectiveness
of
all
startups'
projects
in
3
months
that
reflected
on
two
RU-­‐net
awards
as
BEST
digital/interactive
project
of
Year
2011
and
acquired
by
YouTube
Russia
(Google
Inc.)
-­‐
Created
concept
&
digital
strategy
for
several
owned
media
channels
of
the
group
of
youth
bloggers
that
resulted
in
over
15
000
unique
users
daily,
270
000+
subscribes
per
each
channel/media
-­‐
Made
viral
campaign
for
National
Youth
Program
that
gained
over
5
000
000
views
in
one
month
Brand
Manager
at
PROCTER
&
GAMBLE
Moscow,
Russian
Federation
September
2010
–
July
2011
Responsible
for
premium
brand
development
and
effective
planning
of
marketing
budget.
Lead
internal
multifunctional
team
(trade
marketing,
finance,
planning
&
logistic,
research,
media
&
PR)
and
a
team
of
external
partners
(creative
&
PR
agencies).
-­‐
Implemented
marketing
strengthening
plan,
that
resulted
as
total
growth
in
six
months
at
hair-­‐care
conditioner
category
in
volume
share
(+2,5
pts)
and
in
value
shares
(+3,9
pts)
vs.
Sept’10
[Nielsen
SO’2010]
-­‐
Delivered
”love
marks”
projects
in
Digital
area:
“Miss
Pantene”
contest,
Buy
It
now
at
www.pantene.ru
-­‐
Executed
Pantene
Pro-­‐V
In-­‐Store
“beautification”
program
across
all
touch
points
with
consumer
Brand
Executive
at
TOURISM
MINISTRY
OF
CROATIA
Split/Zagreb/Osijek,
Croatia:
September
2009
–
June
2010
Responsible
for
strategic
brand
development
(Croatia
as
a
tourist
country)
of
incoming
and
outgoing
tourism
for
Balkans;
Lead
turn-­‐around
brand
campaign
in
Digital:
"Croatia.
The
Mediterranean
as
it
once
was".
EDUCATION
Master
of
Business
Administration
Novosibirsk
State
University
Graduate
student,
Global
MBA
course,
2010-­‐2012
Master
Degree,
Math’s
Department,
2003-­‐2009
LANGUAGES
English
(Full
professional
proficiency)
Russian
(Native
or
bilingual
proficiency)