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Idea Cellular Ltd
Idea Cellular Ltd

Marketing of Tata docomo online.

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Online Marketing of Tata Docomo -Anusree Menon
Brand Communication Objective + Target Audience Target audience- Youth To increase brand awareness To enable better communication amongst end users To communicate the improvised plans and tariffs and various schemes and services
Social Media Platforms (Which and Why) Facebook and Twitter Both being the quickest and the easiest way to reach out to the users Gather quicker responses and address to the grievances on the grass root level Increased amount of interaction that will help to know the emerging trends among youth and their preferences and distastes
Mainline Communication Idea (BIG Idea)
BIG Idea Engage maximum user interactions through contests, posts, comments and quizzes. Ensure continued user participation through distribution of promised gifts and vouchers
Leverage of the BIG Idea on Social Media Platforms Create a Facebook Fan page and a twitter account Keep a constant interaction between the users and address to their queries and ideas.
THANK YOU

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Online marketing of tata docomo

  • 1. Online Marketing of Tata Docomo -Anusree Menon
  • 2. Brand Communication Objective + Target Audience Target audience- Youth To increase brand awareness To enable better communication amongst end users To communicate the improvised plans and tariffs and various schemes and services
  • 3. Social Media Platforms (Which and Why) Facebook and Twitter Both being the quickest and the easiest way to reach out to the users Gather quicker responses and address to the grievances on the grass root level Increased amount of interaction that will help to know the emerging trends among youth and their preferences and distastes
  • 5. BIG Idea Engage maximum user interactions through contests, posts, comments and quizzes. Ensure continued user participation through distribution of promised gifts and vouchers
  • 6. Leverage of the BIG Idea on Social Media Platforms Create a Facebook Fan page and a twitter account Keep a constant interaction between the users and address to their queries and ideas.