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Advertising and public relation
1. ADVERTISING
&
PUBLIC RELATION
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2. GROUP MEMBERS
ANEELA TARIQ 100
ANUM KHAN 095
FATIMA ATHAR 080
RAI ZAMAN 061
ASJAD AHMAD 065
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3. Advertising
A form of communication intended to
persuade an audience to purchase or take
some action upon products, ideas, or
services.
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22. Advertising Agency
A marketing services firm that assists
companies in
planning, repairing, implementing, and
evaluating all or portions of their
advertising programs.
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23. Advantages of Advertising
Agency
•Low budget
•Less employs
•Professional point of view
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24. •Mega Groups, Omni Groups
•Largest U.S agency BBDO World
Wide
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30. News
Speeches
Special Events
Written Material
Audiovisual Material
Corporate Identity Material
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31. Public Relations Objectives
Maintaining a rapport with the
public
Generating repeat buyers
Maintaining long-term
relationships with the clients
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32. Advertising
vs.
Public Relations
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