SlideShare une entreprise Scribd logo
1  sur  26
Global rank 4 in #pharma100 influencers poll
Klout Score: 62
LinkedIn
11,237 connections * 18 million strong network
Facebook
5000+ friends
Twitter
1,787 followers
Slideshare
515,326 views * 10,909 downloads
ANUP
SOANS
Social Media
Profile
ANUP
SOANS
Author
Editor
Facilitator
The Medical Rep as
Digital Collaborator
Anup Soans
What are the Important Characteristics
of the Digital World?
Experiences that are: CONFIGURABLE
Choose your
car color
Select your
wheels
Experiences that are: IMMERSIVE (NOT STATIC)
Games like Age of
Empires and Second
Life allow users to
interact with their
digital environment
Experiences that are: THOUGHT-PROVOKING
Everyone can view
and discuss what KOLs
are talking about
Experiences that are: RELEVANT
Google throws up
information specific to
your location –
generic is no longer
acceptable!
What do these
characteristics
mean for
Doctors,
Patients and
Medical Reps
PERSONALIZATION EXPERIENCE
vs READ
BUY NOW
MULTISCREEN
REALITY
WIFM?
FIVE DIGITAL HEALTHCARE MARKETING FUNDAMENTALS
Doctors want
information that is
specific to their
practice
Patients want
information
tailored to their
condition
Medical Reps want
information specific to
their Doctor-pool +
L&D needs
1 minute of Internet:
240 million emails
4M Google search
2.5M Facebook shares
48K app downloads
72 hours new videos
What Do Doctors, Patients & Reps Hear?
Noise or Voice?
Doctors are frequent users of the internet
Digital Trends in India
Source: Via Media Health
75,000Medical Practitioners on LinkedIn
( i.e 10% of all docs in India)
Source: Via Media Health
On Facebook
Ninety Thousand Indians use
Dr. in their Name.
In Profiles, 2,35,000 Indians
displayed MBBS as their
graduation degree.
Number of Indians with interest
of Cardiology- 40,000
Source: Via Media Health
72% of Indian HCPs are Frequent Internet
Users (but do not necessarily know
where to get the best information)
Information
Overload
+
Technology
Savvy
Doctors
=
Opportunity
for Medical
Reps
Information Editor +
Technology Partner =
Digital Collaborator
Anup Soans
“Perhaps the biggest challenge to integrating digital
technology into pharma’s business plans is not the
much touted ‘return on investment (RoI)’ as much as it
about transferring power out of the marketing
organization. How comfortable is the industry in
allowing its sales representatives to decide the flow of
information to its key customers in real time without
seeking approval from the hierarchy? And how
comfortable are we with interactivity? Our detailing aids
are designed to ‘push’ information. When the customer
slaps us on one cheek are we ready to turn the proverbial
other one?”
- Salil Kallianpur, Brand Director, Classic Brands Europe,
GSK in the MedicinMan Digital Special Issue
Mindset Change
Novartis: Putting the Rep at the Center of Digital
Strategy
Digital Pharmaceutical Company of the Year
2014 at the PM Society Digital Media Awards
Case Study 1
“Digital is a revolution and we need to build a culture
rather than focusing too much on various apps and
gimmicks. Minimize the divide between health
professionals and patients. ”
- Sanjiv Navangul, Managing Director, Janssen India
Thank You!
www.medicinman.net

Contenu connexe

Tendances

Pharma Marketing - Digital Marketing Survey 2013
Pharma Marketing - Digital Marketing Survey 2013Pharma Marketing - Digital Marketing Survey 2013
Pharma Marketing - Digital Marketing Survey 2013
Promozoo Limited
 

Tendances (19)

Digital iq pharma
Digital iq pharmaDigital iq pharma
Digital iq pharma
 
Novartis.trends.3.6.15
Novartis.trends.3.6.15Novartis.trends.3.6.15
Novartis.trends.3.6.15
 
The Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma IndustryThe Digital Metamorphosis of the Pharma Industry
The Digital Metamorphosis of the Pharma Industry
 
Pharma Digital Marketing - 5 future trends
Pharma Digital Marketing - 5 future trendsPharma Digital Marketing - 5 future trends
Pharma Digital Marketing - 5 future trends
 
Digital marketing for pharmaceutical companies
Digital marketing for pharmaceutical companiesDigital marketing for pharmaceutical companies
Digital marketing for pharmaceutical companies
 
5 ways to succeed with digital pharma marketing
5 ways to succeed with digital pharma marketing5 ways to succeed with digital pharma marketing
5 ways to succeed with digital pharma marketing
 
Why abott pharma needs digital advertising
Why abott pharma needs digital advertisingWhy abott pharma needs digital advertising
Why abott pharma needs digital advertising
 
Pharmaceutical e-Marketing v2.0
Pharmaceutical e-Marketing v2.0Pharmaceutical e-Marketing v2.0
Pharmaceutical e-Marketing v2.0
 
Digital and Social Media in Pharma
Digital and Social Media in PharmaDigital and Social Media in Pharma
Digital and Social Media in Pharma
 
Pharma Digital Marketing Trends to Watch in 2020
Pharma Digital Marketing Trends to Watch in 2020Pharma Digital Marketing Trends to Watch in 2020
Pharma Digital Marketing Trends to Watch in 2020
 
ADI: Healthcare In The Digital Age
ADI: Healthcare In The Digital AgeADI: Healthcare In The Digital Age
ADI: Healthcare In The Digital Age
 
An Interview with Pfizer: Think Digital First
An Interview with Pfizer: Think Digital FirstAn Interview with Pfizer: Think Digital First
An Interview with Pfizer: Think Digital First
 
Pharma Marketing - Digital Marketing Survey 2013
Pharma Marketing - Digital Marketing Survey 2013Pharma Marketing - Digital Marketing Survey 2013
Pharma Marketing - Digital Marketing Survey 2013
 
Evolving Closed Loop Marketing for Pharma
Evolving Closed Loop Marketing for PharmaEvolving Closed Loop Marketing for Pharma
Evolving Closed Loop Marketing for Pharma
 
Redefining pharmacovigilance-with-social-media
Redefining pharmacovigilance-with-social-mediaRedefining pharmacovigilance-with-social-media
Redefining pharmacovigilance-with-social-media
 
E-Marketing in the Pharmaceutical Industry (a student presentation)
E-Marketing in the Pharmaceutical Industry (a student presentation)E-Marketing in the Pharmaceutical Industry (a student presentation)
E-Marketing in the Pharmaceutical Industry (a student presentation)
 
Personalized HCP Marketing: How to Create More Impactful Brand Experiences
Personalized HCP Marketing: How to Create More Impactful Brand ExperiencesPersonalized HCP Marketing: How to Create More Impactful Brand Experiences
Personalized HCP Marketing: How to Create More Impactful Brand Experiences
 
#ChatAfib: Pharma industry's first-ever open tweet chat
#ChatAfib: Pharma industry's first-ever open tweet chat#ChatAfib: Pharma industry's first-ever open tweet chat
#ChatAfib: Pharma industry's first-ever open tweet chat
 
Mobile Trends in Pharma & Healthcare Advertising | Silverlight Digital
Mobile Trends in Pharma & Healthcare Advertising  | Silverlight Digital Mobile Trends in Pharma & Healthcare Advertising  | Silverlight Digital
Mobile Trends in Pharma & Healthcare Advertising | Silverlight Digital
 

Similaire à Adopting Digital and Social Media in Indian Pharma

Similaire à Adopting Digital and Social Media in Indian Pharma (20)

Creating Exceptional Patient Journeys in a Digital World
Creating Exceptional Patient Journeys in a Digital WorldCreating Exceptional Patient Journeys in a Digital World
Creating Exceptional Patient Journeys in a Digital World
 
Cultivating Pharma Patient Relationships in the Digital Era
Cultivating Pharma Patient Relationships in the Digital EraCultivating Pharma Patient Relationships in the Digital Era
Cultivating Pharma Patient Relationships in the Digital Era
 
The 50 best companies to watch 2018
The 50 best companies to watch 2018The 50 best companies to watch 2018
The 50 best companies to watch 2018
 
The new rules of doctor engagement in the new normal
The new rules of doctor engagement in the new normalThe new rules of doctor engagement in the new normal
The new rules of doctor engagement in the new normal
 
Generic Pharma at Strategic Inflection Point - IHF - CEO Nicos Rossides
 Generic Pharma at Strategic Inflection Point - IHF - CEO Nicos Rossides Generic Pharma at Strategic Inflection Point - IHF - CEO Nicos Rossides
Generic Pharma at Strategic Inflection Point - IHF - CEO Nicos Rossides
 
Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022Deloitte digital | Global Marketing Trends 2022
Deloitte digital | Global Marketing Trends 2022
 
HealthXL Digital Health Success Stories Report Part One
HealthXL Digital Health Success Stories Report Part OneHealthXL Digital Health Success Stories Report Part One
HealthXL Digital Health Success Stories Report Part One
 
Digital & Beyond
Digital & BeyondDigital & Beyond
Digital & Beyond
 
An introduction to Digital Marketing for the Healthcare Industry
An introduction to Digital Marketing for the Healthcare IndustryAn introduction to Digital Marketing for the Healthcare Industry
An introduction to Digital Marketing for the Healthcare Industry
 
Medicare Marketing in Our Digital World- The definitive digital marketing han...
Medicare Marketing in Our Digital World- The definitive digital marketing han...Medicare Marketing in Our Digital World- The definitive digital marketing han...
Medicare Marketing in Our Digital World- The definitive digital marketing han...
 
Digital Transformation Review Number 3
Digital Transformation Review Number 3Digital Transformation Review Number 3
Digital Transformation Review Number 3
 
Digital Health Success Stories Report - Part 1
Digital Health Success Stories Report - Part 1Digital Health Success Stories Report - Part 1
Digital Health Success Stories Report - Part 1
 
The Future of Marketing: Seizing the Customer Experience
The Future of Marketing: Seizing the Customer ExperienceThe Future of Marketing: Seizing the Customer Experience
The Future of Marketing: Seizing the Customer Experience
 
Big data e social media nel Pharma - IMS Health Italia @Aboutpharma Digital S...
Big data e social media nel Pharma - IMS Health Italia @Aboutpharma Digital S...Big data e social media nel Pharma - IMS Health Italia @Aboutpharma Digital S...
Big data e social media nel Pharma - IMS Health Italia @Aboutpharma Digital S...
 
You are your content - Being here, now: State of content 2017
You are your content -  Being here, now: State of content 2017You are your content -  Being here, now: State of content 2017
You are your content - Being here, now: State of content 2017
 
New business models in healthcare
New business models in healthcareNew business models in healthcare
New business models in healthcare
 
Building Trust Through Social Media
Building Trust Through Social MediaBuilding Trust Through Social Media
Building Trust Through Social Media
 
The 10 most trusted diagnostics and pathology center.
The 10 most trusted diagnostics and pathology center.The 10 most trusted diagnostics and pathology center.
The 10 most trusted diagnostics and pathology center.
 
A Real Retail Strategy for Healthcare
A Real Retail Strategy for HealthcareA Real Retail Strategy for Healthcare
A Real Retail Strategy for Healthcare
 
Hill Holliday Health @ Advertising Week Fall 2018
Hill Holliday Health @ Advertising Week Fall 2018Hill Holliday Health @ Advertising Week Fall 2018
Hill Holliday Health @ Advertising Week Fall 2018
 

Plus de Anup Soans

Unethical Practices in Pharma - Interesting Study from Pakistan
Unethical Practices in Pharma - Interesting Study from Pakistan Unethical Practices in Pharma - Interesting Study from Pakistan
Unethical Practices in Pharma - Interesting Study from Pakistan
Anup Soans
 

Plus de Anup Soans (20)

An Infectious Disease Specialist, Dr Mandar Kubal Speaks to Pharma on How it ...
An Infectious Disease Specialist, Dr Mandar Kubal Speaks to Pharma on How it ...An Infectious Disease Specialist, Dr Mandar Kubal Speaks to Pharma on How it ...
An Infectious Disease Specialist, Dr Mandar Kubal Speaks to Pharma on How it ...
 
Key Challenges Facing Pharma Industry and the Way Forward
Key Challenges Facing Pharma Industry and the Way ForwardKey Challenges Facing Pharma Industry and the Way Forward
Key Challenges Facing Pharma Industry and the Way Forward
 
Trends in Pharma Marketing - Focus and Spending
Trends in Pharma Marketing - Focus and SpendingTrends in Pharma Marketing - Focus and Spending
Trends in Pharma Marketing - Focus and Spending
 
MedicinMan CEO Roundtable 2021 is here... Saturday, Feb 27th
MedicinMan CEO Roundtable 2021 is here... Saturday, Feb 27thMedicinMan CEO Roundtable 2021 is here... Saturday, Feb 27th
MedicinMan CEO Roundtable 2021 is here... Saturday, Feb 27th
 
Key Account Management - Time for India Pharma to Adopt KAM
Key Account Management - Time for India Pharma to Adopt KAMKey Account Management - Time for India Pharma to Adopt KAM
Key Account Management - Time for India Pharma to Adopt KAM
 
MedicinMan Report on Digital Readiness of Indian Pharma 2021
MedicinMan Report on Digital Readiness of Indian Pharma 2021MedicinMan Report on Digital Readiness of Indian Pharma 2021
MedicinMan Report on Digital Readiness of Indian Pharma 2021
 
How can Pharma Use Digital to Engage Doctors and Understand Patients
How can Pharma Use Digital to Engage Doctors and Understand PatientsHow can Pharma Use Digital to Engage Doctors and Understand Patients
How can Pharma Use Digital to Engage Doctors and Understand Patients
 
Why Indian Pharma Needs to Enable Managers to Develop Talent
Why Indian Pharma Needs to Enable Managers to Develop TalentWhy Indian Pharma Needs to Enable Managers to Develop Talent
Why Indian Pharma Needs to Enable Managers to Develop Talent
 
Digital Excellence Pharma Academy Certification Program
Digital Excellence Pharma Academy Certification ProgramDigital Excellence Pharma Academy Certification Program
Digital Excellence Pharma Academy Certification Program
 
Digital Excellent Pharma Academy Certification Program
Digital Excellent Pharma Academy Certification ProgramDigital Excellent Pharma Academy Certification Program
Digital Excellent Pharma Academy Certification Program
 
COVID-19 Vaccine Roll Out Plan by Ministry of Health and Family Affairs
COVID-19 Vaccine Roll Out Plan by Ministry of Health and Family AffairsCOVID-19 Vaccine Roll Out Plan by Ministry of Health and Family Affairs
COVID-19 Vaccine Roll Out Plan by Ministry of Health and Family Affairs
 
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
Architecture To Develop Pharma Business Leaders  For Today and Tomorrow  Architecture To Develop Pharma Business Leaders  For Today and Tomorrow
Architecture To Develop Pharma Business Leaders For Today and Tomorrow
 
What is Indian Pharma Thinking about Digital? A Research Project
What is Indian Pharma Thinking about Digital? A Research ProjectWhat is Indian Pharma Thinking about Digital? A Research Project
What is Indian Pharma Thinking about Digital? A Research Project
 
Digital Excellence Pharma Academy - Webinar & Online Certification Program
Digital Excellence Pharma Academy - Webinar & Online Certification ProgramDigital Excellence Pharma Academy - Webinar & Online Certification Program
Digital Excellence Pharma Academy - Webinar & Online Certification Program
 
Telemedicine Guidelines for Indian Doctors
Telemedicine Guidelines for Indian DoctorsTelemedicine Guidelines for Indian Doctors
Telemedicine Guidelines for Indian Doctors
 
The Mankind Pharma Story by Dr. Sumit Ghoshal
The Mankind Pharma Story by Dr. Sumit GhoshalThe Mankind Pharma Story by Dr. Sumit Ghoshal
The Mankind Pharma Story by Dr. Sumit Ghoshal
 
Indian Pharma and Retail Pharmacies - Sales View Poll
Indian Pharma and Retail Pharmacies - Sales View PollIndian Pharma and Retail Pharmacies - Sales View Poll
Indian Pharma and Retail Pharmacies - Sales View Poll
 
Healthcare's Future will be Patient Experience
Healthcare's Future will be Patient ExperienceHealthcare's Future will be Patient Experience
Healthcare's Future will be Patient Experience
 
Unethical Practices in Pharma - Interesting Study from Pakistan
Unethical Practices in Pharma - Interesting Study from Pakistan Unethical Practices in Pharma - Interesting Study from Pakistan
Unethical Practices in Pharma - Interesting Study from Pakistan
 
MedicinMan December 2018 Issue
MedicinMan December 2018 IssueMedicinMan December 2018 Issue
MedicinMan December 2018 Issue
 

Dernier

Muzaffarpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Muzaffarpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetMuzaffarpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Muzaffarpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near MeRussian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
mriyagarg453
 
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetBareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Call Girls in Udaipur Girija Udaipur Call Girl ✔ VQRWTO ❤️ 100% offer with...
Call Girls in Udaipur  Girija  Udaipur Call Girl  ✔ VQRWTO ❤️ 100% offer with...Call Girls in Udaipur  Girija  Udaipur Call Girl  ✔ VQRWTO ❤️ 100% offer with...
Call Girls in Udaipur Girija Udaipur Call Girl ✔ VQRWTO ❤️ 100% offer with...
mahaiklolahd
 
Call Girls Service Anantapur 📲 6297143586 Book Now VIP Call Girls in Anantapur
Call Girls Service Anantapur 📲 6297143586 Book Now VIP Call Girls in AnantapurCall Girls Service Anantapur 📲 6297143586 Book Now VIP Call Girls in Anantapur
Call Girls Service Anantapur 📲 6297143586 Book Now VIP Call Girls in Anantapur
gragmanisha42
 
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetTirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Bhagalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bhagalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetBhagalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bhagalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetSambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetdhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
coimbatore Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
coimbatore Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetcoimbatore Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
coimbatore Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
Call Girls Service In Goa 💋 9316020077💋 Goa Call Girls By Russian Call Girl...
Call Girls Service In Goa  💋 9316020077💋 Goa Call Girls  By Russian Call Girl...Call Girls Service In Goa  💋 9316020077💋 Goa Call Girls  By Russian Call Girl...
Call Girls Service In Goa 💋 9316020077💋 Goa Call Girls By Russian Call Girl...
russian goa call girl and escorts service
 
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in LahoreBest Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Deny Daniel
 
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetdehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Call Girls Service
 
💚 Punjabi Call Girls In Chandigarh 💯Lucky 🔝8868886958🔝Call Girl In Chandigarh
💚 Punjabi Call Girls In Chandigarh 💯Lucky 🔝8868886958🔝Call Girl In Chandigarh💚 Punjabi Call Girls In Chandigarh 💯Lucky 🔝8868886958🔝Call Girl In Chandigarh
💚 Punjabi Call Girls In Chandigarh 💯Lucky 🔝8868886958🔝Call Girl In Chandigarh
Sheetaleventcompany
 

Dernier (20)

Kolkata Call Girls Miss Inaaya ❤️ at @30% discount Everyday Call girl
Kolkata Call Girls Miss Inaaya ❤️ at @30% discount Everyday Call girlKolkata Call Girls Miss Inaaya ❤️ at @30% discount Everyday Call girl
Kolkata Call Girls Miss Inaaya ❤️ at @30% discount Everyday Call girl
 
Muzaffarpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Muzaffarpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetMuzaffarpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Muzaffarpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Call Girls Thane Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Thane Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Thane Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Thane Just Call 9907093804 Top Class Call Girl Service Available
 
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near MeRussian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
Russian Call Girls in Noida Pallavi 9711199171 High Class Call Girl Near Me
 
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetBareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bareilly Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Krishnagiri call girls Tamil aunty 7877702510
Krishnagiri call girls Tamil aunty 7877702510Krishnagiri call girls Tamil aunty 7877702510
Krishnagiri call girls Tamil aunty 7877702510
 
Call Girls in Udaipur Girija Udaipur Call Girl ✔ VQRWTO ❤️ 100% offer with...
Call Girls in Udaipur  Girija  Udaipur Call Girl  ✔ VQRWTO ❤️ 100% offer with...Call Girls in Udaipur  Girija  Udaipur Call Girl  ✔ VQRWTO ❤️ 100% offer with...
Call Girls in Udaipur Girija Udaipur Call Girl ✔ VQRWTO ❤️ 100% offer with...
 
Call Girls Service Anantapur 📲 6297143586 Book Now VIP Call Girls in Anantapur
Call Girls Service Anantapur 📲 6297143586 Book Now VIP Call Girls in AnantapurCall Girls Service Anantapur 📲 6297143586 Book Now VIP Call Girls in Anantapur
Call Girls Service Anantapur 📲 6297143586 Book Now VIP Call Girls in Anantapur
 
Escorts Service Ahmedabad🌹6367187148 🌹 No Need For Advance Payments
Escorts Service Ahmedabad🌹6367187148 🌹 No Need For Advance PaymentsEscorts Service Ahmedabad🌹6367187148 🌹 No Need For Advance Payments
Escorts Service Ahmedabad🌹6367187148 🌹 No Need For Advance Payments
 
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetTirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Tirupati Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
❤️Call girls in Jalandhar ☎️9876848877☎️ Call Girl service in Jalandhar☎️ Jal...
❤️Call girls in Jalandhar ☎️9876848877☎️ Call Girl service in Jalandhar☎️ Jal...❤️Call girls in Jalandhar ☎️9876848877☎️ Call Girl service in Jalandhar☎️ Jal...
❤️Call girls in Jalandhar ☎️9876848877☎️ Call Girl service in Jalandhar☎️ Jal...
 
Bhagalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bhagalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetBhagalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Bhagalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real MeetSambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
Sambalpur Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetdhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dhanbad Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Call Girls Patiala Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Patiala Just Call 8250077686 Top Class Call Girl Service AvailableCall Girls Patiala Just Call 8250077686 Top Class Call Girl Service Available
Call Girls Patiala Just Call 8250077686 Top Class Call Girl Service Available
 
coimbatore Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
coimbatore Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetcoimbatore Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
coimbatore Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
Call Girls Service In Goa 💋 9316020077💋 Goa Call Girls By Russian Call Girl...
Call Girls Service In Goa  💋 9316020077💋 Goa Call Girls  By Russian Call Girl...Call Girls Service In Goa  💋 9316020077💋 Goa Call Girls  By Russian Call Girl...
Call Girls Service In Goa 💋 9316020077💋 Goa Call Girls By Russian Call Girl...
 
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in LahoreBest Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
Best Lahore Escorts 😮‍💨03250114445 || VIP escorts in Lahore
 
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meetdehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
dehradun Call Girls 👙 6297143586 👙 Genuine WhatsApp Number for Real Meet
 
💚 Punjabi Call Girls In Chandigarh 💯Lucky 🔝8868886958🔝Call Girl In Chandigarh
💚 Punjabi Call Girls In Chandigarh 💯Lucky 🔝8868886958🔝Call Girl In Chandigarh💚 Punjabi Call Girls In Chandigarh 💯Lucky 🔝8868886958🔝Call Girl In Chandigarh
💚 Punjabi Call Girls In Chandigarh 💯Lucky 🔝8868886958🔝Call Girl In Chandigarh
 

Adopting Digital and Social Media in Indian Pharma

  • 1. Global rank 4 in #pharma100 influencers poll Klout Score: 62 LinkedIn 11,237 connections * 18 million strong network Facebook 5000+ friends Twitter 1,787 followers Slideshare 515,326 views * 10,909 downloads ANUP SOANS Social Media Profile
  • 3. The Medical Rep as Digital Collaborator Anup Soans
  • 4. What are the Important Characteristics of the Digital World?
  • 5. Experiences that are: CONFIGURABLE Choose your car color Select your wheels
  • 6. Experiences that are: IMMERSIVE (NOT STATIC) Games like Age of Empires and Second Life allow users to interact with their digital environment
  • 7. Experiences that are: THOUGHT-PROVOKING Everyone can view and discuss what KOLs are talking about
  • 8. Experiences that are: RELEVANT Google throws up information specific to your location – generic is no longer acceptable!
  • 9. What do these characteristics mean for Doctors, Patients and Medical Reps
  • 10. PERSONALIZATION EXPERIENCE vs READ BUY NOW MULTISCREEN REALITY WIFM? FIVE DIGITAL HEALTHCARE MARKETING FUNDAMENTALS
  • 11. Doctors want information that is specific to their practice Patients want information tailored to their condition Medical Reps want information specific to their Doctor-pool + L&D needs
  • 12. 1 minute of Internet: 240 million emails 4M Google search 2.5M Facebook shares 48K app downloads 72 hours new videos
  • 13. What Do Doctors, Patients & Reps Hear? Noise or Voice?
  • 14. Doctors are frequent users of the internet Digital Trends in India Source: Via Media Health
  • 15. 75,000Medical Practitioners on LinkedIn ( i.e 10% of all docs in India) Source: Via Media Health
  • 16. On Facebook Ninety Thousand Indians use Dr. in their Name. In Profiles, 2,35,000 Indians displayed MBBS as their graduation degree. Number of Indians with interest of Cardiology- 40,000 Source: Via Media Health
  • 17. 72% of Indian HCPs are Frequent Internet Users (but do not necessarily know where to get the best information)
  • 19. Information Editor + Technology Partner = Digital Collaborator Anup Soans
  • 20. “Perhaps the biggest challenge to integrating digital technology into pharma’s business plans is not the much touted ‘return on investment (RoI)’ as much as it about transferring power out of the marketing organization. How comfortable is the industry in allowing its sales representatives to decide the flow of information to its key customers in real time without seeking approval from the hierarchy? And how comfortable are we with interactivity? Our detailing aids are designed to ‘push’ information. When the customer slaps us on one cheek are we ready to turn the proverbial other one?” - Salil Kallianpur, Brand Director, Classic Brands Europe, GSK in the MedicinMan Digital Special Issue Mindset Change
  • 21. Novartis: Putting the Rep at the Center of Digital Strategy Digital Pharmaceutical Company of the Year 2014 at the PM Society Digital Media Awards Case Study 1
  • 22.
  • 23. “Digital is a revolution and we need to build a culture rather than focusing too much on various apps and gimmicks. Minimize the divide between health professionals and patients. ” - Sanjiv Navangul, Managing Director, Janssen India
  • 24.
  • 25.