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Direct Marketing RA July 08

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Direct Response or Direct Marketing Why?/ Tools/ What works/ What does not! Presented at RA’s Fundraising Course 2008, BVB, New Delhi, India
Why raise funds at all? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Raising Funds through ,[object Object],[object Object],[object Object],[object Object]
Direct Marketing Tool Box ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail Pack ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Acquisition Pack OME Premiums BRE Lift Letter Head Letter Donation Coupon
Other Direct Mail Aspects ,[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Face to Face ,[object Object],[object Object],[object Object],[object Object],[object Object]
OutsourcedFace2Face Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Outsourced F2F Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]
Telecalling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Telecalling ,[object Object],[object Object],[object Object],[object Object],[object Object]
Telecalling ,[object Object],[object Object],[object Object],[object Object]
On-line Solicitation ,[object Object],[object Object],[object Object],[object Object]
DR TV ,[object Object],[object Object],[object Object]
Finally what works ,[object Object]
 

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