Location & interest based networking

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Pictorial overview of location based networking, and interest based too. What the landscape looks like, what is the potential and more.

Technologie

Location Based Networking,and more… AnuragWakhlu Founder & CEO, Coloci Inc. Location and interest based, professional /social networking tool. April 2, 2011 1 Coloci Inc. goo.gl/mxAtd

LBS is “an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.” April 2, 2011 2 Coloci Inc.

Folks have been networking since the dawn of dawn…. April 2, 2011 3 Coloci Inc.

They wrote on walls way back too… April 2, 2011 4 Coloci Inc.

But LB networking (LBN) is coming of age now… because, frankly, we couldn’t get far then. April 2, 2011 5 Coloci Inc.

But now we are all over the place April 2, 2011 7 Coloci Inc.

And we love to broadcast that…(at least some of us) April 2, 2011 8 Coloci Inc.

And so does our network April 2, 2011 9 Coloci Inc.

Shhh…we have to shhhhare carefully… LB Networking can attract the opposite… April 2, 2011 10 Coloci Inc.

Opposite type April 2, 2011 11 Coloci Inc.

In some ways, not much has changed… April 2, 2011 12 Coloci Inc.

Now, Facebook has built the social graph… April 2, 2011 13 Coloci Inc.

And, the fun is just starting April 2, 2011 14 Coloci Inc.

This is fun April 2, 2011 15 Coloci Inc.

Two classes of LB apps Where are you now? Where will you be? April 2, 2011 16 Coloci Inc.

Many apps for “where are you now” … messaging, etc OMG! Ur @ mall? Me 2! C U @ food court!! April 2, 2011 17 Coloci Inc.

“Where will you be” wave is upon us now… Plancast April 2, 2011 18 Coloci Inc.

Another dimension… Interest based networking April 2, 2011 19 Coloci Inc.

Extreme Location and interest based networking! April 2, 2011 20 Coloci Inc.

Why is all of this important? 52% of (US) consumers willing to share location for retail perks. Est. 237MM location-based video ads displayed in 1+Q4 , 2009 Smartphone users are watching 250K location based video ads/month. April 2, 2011 21 Coloci Inc.

And more… LB Deals, coupons Location based retailing Minority Report? LB networking April 2, 2011 22 Coloci Inc.

But… the flip side 84% of Forrester respondents weren’t familiar with LBS apps. Facebook Places had 5% use and Foursquare 4% use. ….. But that just means its not too late!  April 2, 2011 23 Coloci Inc.

“Network is an asset” LB Networking is here to stay ,[object Object]

A way to add richness to your life – Ferrazzi (Never eat alone)

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Location & interest based networking

1. Location Based Networking,and more… AnuragWakhlu Founder & CEO, Coloci Inc. Location and interest based, professional /social networking tool. April 2, 2011 1 Coloci Inc. goo.gl/mxAtd

2. LBS is “an information and entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device.” April 2, 2011 2 Coloci Inc.

3. Folks have been networking since the dawn of dawn…. April 2, 2011 3 Coloci Inc.

4. They wrote on walls way back too… April 2, 2011 4 Coloci Inc.

5. But LB networking (LBN) is coming of age now… because, frankly, we couldn’t get far then. April 2, 2011 5 Coloci Inc.

6. April 2, 2011 6 Coloci Inc.

7. But now we are all over the place April 2, 2011 7 Coloci Inc.

8. And we love to broadcast that…(at least some of us) April 2, 2011 8 Coloci Inc.

9. And so does our network April 2, 2011 9 Coloci Inc.

10. Shhh…we have to shhhhare carefully… LB Networking can attract the opposite… April 2, 2011 10 Coloci Inc.

11. Opposite type April 2, 2011 11 Coloci Inc.

12. In some ways, not much has changed… April 2, 2011 12 Coloci Inc.

13. Now, Facebook has built the social graph… April 2, 2011 13 Coloci Inc.

14. And, the fun is just starting April 2, 2011 14 Coloci Inc.

15. This is fun April 2, 2011 15 Coloci Inc.

16. Two classes of LB apps Where are you now? Where will you be? April 2, 2011 16 Coloci Inc.

17. Many apps for “where are you now” … messaging, etc OMG! Ur @ mall? Me 2! C U @ food court!! April 2, 2011 17 Coloci Inc.

18. “Where will you be” wave is upon us now… Plancast April 2, 2011 18 Coloci Inc.

19. Another dimension… Interest based networking April 2, 2011 19 Coloci Inc.

20. Extreme Location and interest based networking! April 2, 2011 20 Coloci Inc.

21. Why is all of this important? 52% of (US) consumers willing to share location for retail perks. Est. 237MM location-based video ads displayed in 1+Q4 , 2009 Smartphone users are watching 250K location based video ads/month. April 2, 2011 21 Coloci Inc.

22. And more… LB Deals, coupons Location based retailing Minority Report? LB networking April 2, 2011 22 Coloci Inc.

23. But… the flip side 84% of Forrester respondents weren’t familiar with LBS apps. Facebook Places had 5% use and Foursquare 4% use. ….. But that just means its not too late!  April 2, 2011 23 Coloci Inc.

24. = $ April 2, 2011 24 Coloci Inc.

25.

26. A way to add richness to your life – Ferrazzi (Never eat alone)

27. Live 3.7 years longer - socially connected: 50% less likely to die earlyApril 2, 2011 25 Coloci Inc.

28. Thanks for listening! “Some meetups happen by chance, for everything else there is Coloci!” Coloci.com mobile web-app Facebook (iColoci) Twitter enabled April 2, 2011 26 Coloci Inc. Coloci.com

Notes de l'éditeur

Yadayadayada…
And we didn’t have GPS.. Even discovering America wasn’t easy
7.5MM users for 4S
Socially-connected people

Location & interest based networking

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