Whirlpool is a leading global home appliance manufacturer and marketer. It was founded in 1911 and is headquartered in Michigan. Whirlpool has over 100,000 employees and manufactures and sells home appliances like washing machines, refrigerators, and dishwashers. It has a global presence with manufacturing and research facilities worldwide. Jeff Fettig is the current Chairman and CEO who has been with the company since 1981.

2. HOME APPLIANCES
INDUSTR

3. • Electrical or mechanical machines which
accomplish household functions like cooking or
cleaning.

4. HOME APPLIANCES
MAJOR APPLIANCES SMALL APPLIANCES CONSUMER ELECTRONICS

5. MAJOR APPLIANCES
WHITE GOODS

6. SMALL APPLIANCES
-which can be easily carried and installed

7. • In 1903, Earl Richardson’s small electric clothes iron gave a small boost to the
home appliance industry.
• In 1980’s America shipped $ 1.5 billion worth of goods each year with over
14000 employed .

8. In 1990’s -90% sold by only five companies

9. • Dishwashing Manufacturing
40%
31%
20%
7%
2%
Market Share
General Electric Whirlpool Electrolux Maytag Thermador

10. Its Networking !
• Trend of networking home appliances together, and combining
their controls and key functions.
• Manufacturers are enabling Internet connectivity in home
appliances

11. FMCG
• Fast-moving consumer goods (FMCG) or
consumer packaged goods (CPG) are products
that are sold quickly and at relatively low cost.
Examples include non-durable goods such as soft
drinks, toiletries, over-the-counter drugs, processed
foods and many other consumables. In contrast,
durable goods or major appliances such as kitchen
appliances are generally replaced over a period of
several years.

13. Importance
• stability of an economy depends upon the diversity of its industrial base
• FMCG products to meet the needs of the people.
• Large base of consumer
• Purchasing power
• Competitive market:
• Media

14. ECONOMIC PERFORMANCE
$44.9 billion
India’s FMCG
Market Size in 2015
(2010-15 growth rate
of 16.2%)
10–12%
Estimated Share of Modern
Trade in FMCG Sales by 2017
$135 billion
Estimated FMCG Market Size in
2020 under Optimistic Scenario
(2013–20 growth rate of 17%)

15. ECONOMIC PERFORMANCE
33%
Share of Rural
FMCG Market in
2016
69%
Share of Food Products
and Personal Care in FMCG
Revenues in 2013
10-12%
FMCG Sector’s Contribution
to India’s GDP

16. EMPLOYMENT OPPORTUNITIES

17. • The FMCG sector is one of the largest employers in India.
• Sectors total salary outlay on direct employment is estimated
at approximately 6% of turnover(USD2.7bn)
• Out of the 12–13 million retail stores in India , 9 million are
FMCG Karana stores. Thus, the sector provides livelihood to
13million people.

18. KEY PLAYERS
18Maryjoe J.Palathra

19. 19Maryjoe J.Palathra
•Expanding opportunities for social innovation
business.
•Strengthening the management base.
•Strengthening product.

20. 20Maryjoe J.Palathra
•New manufacturing plant in south India.
•Facilities to expand manufacturing capacities.
Blue Star

21. 21Maryjoe J.Palathra
•Machine design up gradation.
•New look project.
•Green project.
IFB INDUSTRIES

22. 22Maryjoe J.Palathra
•Samsung has decided to established three strategic
approaches in its management:
“Creativity”
 “Partnership”
 “Talent.”
SAMSUNG

23. SEIMENS
23Maryjoe J.Palathra
•Cost reduction
•Strengthen core activities
•Go-to-market
•Optimized infrastructure
•Simplified governance

25. INTRODUCTION
• The Whirlpool Corporation is an
American multinational manufacturer and
marketer of home appliances.
• Founded on November 11, 1911; 104 years ago
• Annual revenue of appr. $21 billion.

26. • Headquartered in Benton Harbour, Michigan.
• 100,000 employees, and more than 70 manufacturing and
technology research centers around the world.
• CEO -Jeff M Fettig.

27. Mission and vision
• VISION- “Every Home...Everywhere with Pride Passion and
Performance”
• MISSION-“Everyone...Passionately Creating Loyal Customers for Life”

28. HISTORY
• Whirlpool right from 1911 as 1st commercial manufacturer of motorized
‘washers’
• Current market position being world’s No.1 in manufacturing and
marketing home appliances.
• First presence in USA
• International expansion by entering into Brazil market in 1958

29. HISTORY cont……
• By 1980’s they become the global leaders.
• 1995- entry into Indian refrigerator market by acquiring Kelvinator India
Limited.
• They aimed at the homemakers through their slogan- ‘you and whirlpool,
the worlds best homemaker’

30. MILESTONES
• 1911- Louis Upton founded the Upton machine
company and produce motor driven wringer washers.
• 1916-first order of washers was sold.
• 1929-Upton merged with the Nineteen Hundred Corp
and began to expand to global markets.
• 1948- Nineteen Hundred marketed an automatic
washer under the Brand name Whirlpool.

31. • 1957- the company was rechristened as ‘THE WHIRPOOL CORPORATION’.
• 1970s-Established Cool Line – 24*7 Customer Service
• 1986- The ‘kitchen aid’ division of Hobart co. was purchased.
• 1993-First time whirlpool become the No.1 stand alone brand in UK, Ireland,
Netherlands and Belgium.
• 1999- crossed 1 million sales of application in India.

32. • 2000s- Became a well established player in global appliance market.
• 2002-Launched e-partner website to allow customers to purchase online.
• 2003-Bought major stake in Hefei Sanyo to expand in China market , Over 18
Billion $ in revenue , 70000 employees , 170 countries.

34. CORPORTAE SOCIAL
RESPONSIBILITY (CSR)
Promote employment enhancing vocational skills
Deliver high performance and aesthetically designed products
Truthfully declare energy and water consumption
Reduce impact to the environment by responsibly handling end-of-life products -
Sustainability

35. CSR
Execution of community programmes through reputed NGOs
Vocational skills will be aligned with curriculum and partners approved by
National Skill Development Council
Whirlpool employees will be encouraged to participate in approved CSR
initiatives wherever feasible

36. CONTRIBUTION TO COUNTRY’S
ECONONOMIC GROWTH
Whirlpool – one of the leading manufacturers and marketers of home appliances
in India
Exports are being made to South Asian countries like Pakistan, Nepal, Bhutan etc.
Vital in fetching foreign currency to the country

37. Key personalities

38. FOUNDERS

39. FREDERICK UPTON
 Born : 20-06-1890
Battle creek
Michigan,U.S
 Graduation : Lyons Township High school in La
Grange , illionois
 Spouse : Margaret Mather Beckley
 Died : 11-06-1986 (aged 95)
St. Joseph, Michigan, U.S

40. LOUIS UPTON
Born : 10-10-1886
Fredoma, New York, U.S
 Known for : Whirlpool Corporation
 Spouse : Elizabeth Fogg
 Died : 09-10-1952 (Aged 66)

41. BOARD OF DIRECTORS

42. Chairman and CEO : Jeff m. Fettig
Mr. Fettig studied B.Sc. Finance and MBA from
Indiana University Bloomington.
Feting joined Whirlpool in 1981 as an operations
associate.
He served as president and COO and was first
elected to the whirlpool board of directors in
June 1999.

43. He became whirlpool corporations chairman and CEO effective July 2004.
This person is connected to 148 board members in 4 different organizations across 4
different industries.
 His total calculated compensation is $13,526,249 (as of fiscal year 2015).

44. ROLE OF CEO
 Leader
 Visionary/ Information bearer
 Decision Maker
 Manager
 Board Developer

45. Responsibilities of CEO
 To draft the company’s income and expenditure budget
 To draft company’s annual report
 To execute the decisions of the board
To monitor company’s daily operations
 To initiate to the board on all items of the Agenda, with the capacity of initiating
issues outside the agenda for decision making in accordance to the ordinance of
the law and company’s statutes.

46. Chief Operating Officer (COO):
Marc Robert Bitzer
DUTIES
 Chain of command
Strategic planning
Management planning
Oversight

47. Responsibilities of COO
 Responsible for the daily operations of the company
 He should submit daily reports o the highest ranking
executive
 He is responsible for monitoring and tracking the
progress of the business.

48. Chief financial officer: Larry venturelli
 Venturelli joined whirlpool as an assistant corporate controller in 2002
 he held a number of positions of increasing leadership accountability
in the investor relations and global finance organizations.
 He also serves as senior vice president, and chief accounting officer.

49. DUTIES OF CFO
Addressing the issues surrounding capital structure
 Economic strategy and forecasting
 control ship duties
 Treasury duties

50. Responsibilities of CFO
 CFO is a critical part of a chain of actor including the
governing body. i.e., board of directors
 Accounting and treasury functions
 Handling cash management & treasury functions.
 To ensure that business reporting provides relevant, faithful
and comparable information.

51. INDEPENDENT DIRECTORS
 Gary T. DiCamillo
 Geraldine T. Elliott
 Michael D. White
 Harish Manwani
 Michael F. Johnston
 Diane M. Dietz
 John Don Lio
 Samuel R. Allen
 William David Perez

52. MAJOR DEPARTMENTS

53. Major departments
Board of directors
Audit committee
Executive committee
Finance committee
Governance/nominating committee
Human resource committee

54. Board of directors
• Executive, Non-Executive and Independent Directors.
• BOD comprised of 11 members.
• 9 of whom are independent
• The board’s principles and processes guide the board, which
includes internal annual reviews of board practices.

55. Executive committee
• 9-member senior management group.
• Comprised of the chairman and chief executive officer.
• Manage the operations of the company.
• Enable the company to meet business objectives.

56. Audit committee
• Charged with financial reporting and disclosure.
• Evaluating the adequacy of internal controls and its effectiveness.
• Effective communication between the Internal Audit, the Statutory
Auditors and the Board of Directors.

57. Nomination & governance
• Identification of persons who are qualified to become directors.
• Evaluating and monitoring with respect to corporate governance
policies.

58. JEFF M. FETTIG
Chairman and CEO, Board of Directors, Executive Board
• Chairman and CEO-effective july
2004.
• Served as president and COO.
• First elected to the whirlpool board
of directors in june 1999.
• Fettig joined whirlpool in 1981 as
an operations associate.

59. Marc Bitzer
Board of directors , Executive Committee
• President and COO.
• Elected BOD in October, 2015.
• Served as vice chairman which included overall
leadership of Whirlpool North America and Whirlpool
Europe, Middle East and Africa (EMEA).

60. Michael D. White
Board of Directors
• Elected as a director of in june 2004.
• Chairman of the human resources committee
• Member of governance and nominating
committee.
• Former chairman, president and CEO of directv.
• White was chairman and CEO of pepsico
international.

61. Gary T. DiCamillo
Board of directors
• Elected as a director of Whirlpool Co. in April 1997.
• He is chairman of the audit committee.
• Member of the finance committee of the BOD.

62. William D. Perez
Board of Directors
• Appointed as director of whirlpool corporation in dec
2009.
• He is chairman of the finance committee.
• Member of the human resources committees.

64. Global presence
• North American regions
• Europe
• middle east
• African region
• Latin America
• Asia

66. CONCLUSION
• Consumer market is most vital part of the present world.
• Looking ahead we can see a vast future of consumer market.
• One of the world’s largest corporation who contributes to consumer market is
WHIRLPOOL.
• Right from 1911 – 2016 the WHIRLPOOL has marked their bright presence in
the market.