Learn how to become a thought leader in your industry presented by PdxMindshare

1. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
How to Become an Industry Thought
Leader (for Free)
pdxMindShare Virtual Workshop (sponsored by Anvil Media)
June 3rd 2020
Kent Lewis (@KentjLewis)
pdxMindShare Founder (@pdxMindShare)
Anvil Media President (@AnvilMedia)

2. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
About Me
2
– Started PR career in Seattle, moved to Portland in 1995
– Moved to search in 1996 and co-founded first agency in 1999
– Founded Anvil and pdxMindShare in 2000
– Speak, teach and write regularly
– My thought leadership efforts have built my career

3. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
Agenda
– Foundational Elements
– Secure Industry Speaking Engagements
– Write and Syndicate Articles
– Generate Press Coverage
– Secure Industry Awards
– The End Game
– Appendix: Additional Resources
3

4. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
Foundational: LinkedIn Presence
– Objective: create visibility and credibility on LinkedIn
– Headline & bio: include buzzwords for visibility
– Pulse & SlideShare: articles & presentations
– Status updates: the new Twitter/Facebook
– Don’t forget: Skills, Endorsements & Recommendations

5. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
Foundational: Social Media Strategy
5
– Hootsuite: scheduling, monitoring and reporting
– Daily: LinkedIn > Twitter; Instagram > Facebook
– Blogging: SEMpdx, LinkedIn and Anvil
– Podcasting: Podcast for Closers

6. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
Foundational: Build a Following
6
– Identify industry influencers and
follow them (BuzzSumo)
– Follow-back your new followers
– Jump on the hashtag bandwagon
– Create compelling & engaging content
– Engage in conversation
– Boost posts, but be wary or “buying”
followers
– Share timely news and information
from key sources

7. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
1. Industry Speaking Engagements
7
– Start local (chambers of commerce, partners)
– Expand regionally (leverage references/ratings)
– Optimize for national/international events
– Never sell, but always include a call-to-action
– Follow up in a timely manner with info/inquiries

8. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
2. Syndicated Articles
8
– Build sample library (LinkedIn, blog posts)
– Pitch target industry publications
– Offer unique content to industry and
business publications
– Repurpose similar content for maximum
efficiency

9. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
2B. Notable Blog Posts
9
– SEMpdx: Timely industry posts (live-blogging)
– LinkedIn: Business & entrepreneur posts
– Seth’s Blog: Surprise post

10. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
3. Press Coverage & Media Interviews
10
– Subscribe to HARO and monitor 3x daily
– Pitch thoughtfully based on relevant experience
– Reuse past pitches and upcycle for other uses
– Promote coverage leverage for sales efforts
– Great for SEO and credibility

11. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
4. Industry Awards & Recognition
11
– Submit to relevant industry, business and local awards
– Volunteer, in-kind and pro-bono work helps
– Many awards find you

12. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
End Game: Paid Speaking, Books & Consulting
12
– Anvil, the Ezine (ground zero)
– PSU SEM Workshop: 16 hours, annually
– Global Marketing Workshops & Keynotes:
Toronto, Dubai, Singapore, Hong Kong & NZ
– Sutherland Global: 3-hour CAP training
– Oregon Food Trail: 75-minute workshop

13. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
Three Reasons Why You Should Publish on LinkedIn Pulse
Six Social Media Platforms for B2B Marketing
Podcast for Closers
Tips to Enhance Your Events via Social Media
Influencer Marketing Strategy Best Practices, Tips and Trends
How to Become an Industry Influencer
How to Become a Professional Speaker
How to Extend Your Brand by Building a Podcast Strategy
Creating and Optimizing Videos for the YouTube Sales Funnel
What a 9 year-old taught me about marketing with digital video
20 unbreakable rules for social media managers
Create a Social Media Strategy on a Shoestring with These Six Tips
The Three Golden Rules of Networking on Social Media
9 ways to Lose Friends and Alienate People in Social Media
Appendix: Resources

14. Measurable Marketing That Moves You // © 2020 - All information in this document is copyright protected and the property of Anvil Media Inc.
Questions & Live LinkedIn Tour
—Sign up for the weekly MindShare job & event email
—Join the MindShare LinkedIn Group
—Connect with me on LinkedIn (in/kentlewis/)
—Visit Anvil’s Insights & Events section for digital marketing tips
Kent Lewis
pdxMindShare Founder & Anvil Media President
kent@anvilmedia.com
www.anvilmediainc.com