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Amway Corporate Identity and Image

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Corporate Identity and Image Gap Analysis By Pimpisa Jular 4945346628 Usaporn Tanadumrongsak 4945386728 Sundhika Chagsudulya 4945371228 Parkorn Wongsiri 4945351728
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Corporate Identity/Brand Expression Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Image Interview: People's opinions toward Amway
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Perception Gap: Identity VS Image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], Cult  Not very active  Negative perception  Considerably expensive  Reduced social acceptance  Inconvenient to make a purchase Identity Image
Opinions from website
Opinions from website
Recommended Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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