This month, we presented how to get your business listed on Google with materials from the Get Your Business Online initiative. Most of this information is publicly available at gybo.com, but we recommend contacting your local Google Partner if you have any questions!

1. Get Your Business Online
#GYBO #SMBTP
February 2016

2. Agenda
• Why are we here?
• Learn about Google My Business
• Walk through the set-up process
• Bonus! Get verified today

3. Why are we here?

5. Updated business listings can help generate
economic value up to $300K/year for small
cities or $7M/year for large cities.

6. Why are we here today?
Those with a verified listing are:
2x more likely to be viewed as a reputable business
Those without verified listings are risking Google populating incorrect
information.

7. Research shows that 97% of consumers
search the web to find local goods and
services, but only 37% of businesses have
claimed a listing.

8. Why verify?

10. Verified listings within search...
215% more likely to be viewed as offering the latest products or services
204% more likely to be viewed as offering quality products or services
199% more likely to be viewed as caring about its customers
29% more likely to motivate consumers to visit the business and consider
purchasing from this business

11. How do you rank?
Relevancy: Relevancy is how well a local listing matches what someone is
searching for.
Distance: Just like it sounds – how far is each potential search result from the
location term used in a search?
Prominence: This describes how well-known a business is. This is based on
information Google finds about a business from across the web (like links,
articles, and directories).

14. Let’s Get On The Map

19. Location vs. Brand Pages
The “Storefront” and “Service Area” business types should create a location
page.
i.e., coffee shops, retail stores, etc.
Brand pages are used to represent a business online. These do not require
verification, and you don’t have to include local information like a phone number
or address on this page.
i.e., larger corporations or a business that sells products only online

24. THANK YOU!