This document summarizes the key reasons why partnering with Apartment Guide is beneficial for property owners and managers. It notes that Apartment Guide is investing more in driving potential renters through various online and mobile marketing channels. It also highlights how property partners can track leads and measure returns through Apartment Guide's reporting tools. The document provides data showing the growth Apartment Guide has experienced in leads and website traffic in recent years.

1. Marketing SummitPartners for Success

2. Goal 2 INTERNET PRINT MOBILE

3. Media Habits Have Changed There’s an evolution in media, and it’s moving toward digital. It’s just the way of The world. It’s all born of immediacy. Publishing cycles just really don’t work anymore, fundamentally. If people have a choice of getting info when they want versus when they have to, of course they’re going to choose when they want… –Business Week, November 2010 3 “ ”

4. The Evolution From Print-centric… To A Digital-Based Media Company 4

5. 5 5 Reasons Why You Made The Right Decision 1. Apartment Guide is investing more money and resources than ever to drive more potential renters to you. 2. We’re listening to the consumer. 3. We’re creating innovative products that meet your needs. 4. You can measure and track your ROI. 5. Apartment Guide is sending you more potential renters than ever before.

6. # Apartment Guide is Investing More Money and Resources Than Ever to Drive More Potential Renters to You Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

7. How We Drive Leads to You 7

8. Why is Search Important? Market Overview 8 Google still dominates

9. We Own 25% of All Rental Searches MultifamilyInsider reported the Top Rental Sites based on SEO rankings for top industry key word searches: Apartmentguide.com #4 RentalHouses.com #7 Source: www.MultifamilyInsider.com 2010 Top Rental Sites Apartment Guide, ApartmentGuide.com and Rentals.com are trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2010. All rights reserved. 7/10

10. 10 SEOSearch Term: “apartments in Philadelphia” Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

11. Almost 70% of Marketers Say They Will Invest More $ in Banner Advertising 11

12. Advertising.com Display Feeds Social 12 Search We’re Investing Across Web Media

15. Facebook Growth

16. Twitter Growth

18. Leverage the power to reach the millions of Facebook® users

19. Gives prospective renters a way to easily search for an apartment and communicate with their friends and family regarding their apartment search experience Facebook® Search with Friends on Apartment Guide

20. Why is Email Important? Email is a great sharing tool How People Share Information Email is still the favorite way for consumers to share information with friends & family 84% of Millennials say email is still their first choice as a communications tool Smartphone users spend more than 40% of their time checking email 19 Email is the preferred search *Source: Marketing Profs, Email Trump Social Media for Sharing, December 2010

22. Triggered campaign: 8 Touchpoints, from Lead Submission to Move in

23. Weekly newsletter, seasonal topics20

24. # We’re Listening to the Consumer

26. Apartment Guide Mobile App* Downloads: Over 1.35 Million

28. 24 # We’re Creating Innovative Products That Meet Your Needs Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

30. Includes large photo, marketing message, and direct links to video and photo galleries

31. Includes 200 points and diamond tier placementAdvertiser Need: Lease up , New Construction

32. Banner Advertising Philadelphia, PA Philadelphia, PA Advertiser Need: Traffic Driver, Brand Awareness Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

34. 28 # You Can Measure and Track Your ROI Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

36. Dashboard reports

37. Email and Phone lead details

38. Leads by hour, day and type

40. Click on “Reply to This Prospect” and a reply form will pop-up.

41. The prospect will receive an e-mail reply from you.

42. Log into My.ApartmentGuide.com to view the enhanced E-mail Lead Details report.

44. Internet Leads Have Grown More Than 5x Since August ‘08

46. Since launching the PRIMEDIA Apartments/Rentals Network in May 2009, ApartmentGuide.comhas consistently been ranked in the top 2. *Based on June 2011 comScore Real Estate category of sites as custom-defined by PRIMEDIA: PRIMEDIA Apartments/Rentals Network, Rent.com, Apartments.com, ForRent.com Sites, MyNewPlace.com, NCI Rental Sites and Move.com Rentals.

47. Local comScore: How Many Cities are We #1 in?Most unique visitors – June2011 51 Cities 35 Cities 6 Cities 4 Cities 4 Cities 1 City 0 Cities

48. Driving More Value Than Ever Before 35 Leads Per Property June 2009 Leads Per Property June 2011 Leads Per Property % INCREASE Fort Lauderdale 85 105 52% For Myers 49 84 54% Jacksonville 59 79 82% NW Florida 63 106 53% Orlando 69 95 45% Tampa 65 79 *Source: Primedia Internal Data Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.

49. It’s Simple….Where Would You Rather Be? 36

50. 37 Dedicated to Helping You Exceed Your Business Goals Apartment Guide, ApartmentGuide.com and Rentals.com are registered trademarks of PRIMEDIA Inc. Other company and product names may be trademarks of their respective owners. © PRIMEDIAInc.2011. All rights reserved.