Tthis is a compilation of information regarding flower arrangement. thus, credits to the owners.

1. Flower Arranging
Floral Shop Business

2. Table of Contents
• Brief History of the Industry
• Industry of the Business (in Mindanao)
• Profitability of the Business Locally
• Top 10 Florists (International & Local)
• Target Market
• Background Operations
• Start-up Capital
• 5 Important Things To Remember

3. Brief History of the Industry
By: Queennie Jeanne Cudal

4. Roman Period
Egyptian Period
(28 B.C. – 325 A.D.)
(2800 B.C. to 28 B.C.)
The
Florals during this period were
used for temple offerings and
banquet table decorations, and at
times for garlands, and wreaths for
guests. The primary flowers used
were Lotus, Acacia, roses, water
lilies,
violets,
Madonna
lilies, narcissus, jasmine, poppies, a
nd especially the sacred lotus
blossom.
Greek Period
(600-150 B.C.)
Flowers
were used more for
adornment during this period, and
herbs were used with the flowers
in
garlands,
and
wreaths.
Triangular
and
symmetrical
arrangements were typical, usually
with one or a limited number of
colors. White was common,
because it as a sign of purity. The
primary flowers used were roses,
hyacinths, lilies, iris, narcissus and
violets, along with grape leaves,
herbs, and seed pods.
Roman Period continued
with the Greek Period customs, but
the wreaths and crowns were more
elaborate than those used by the
Greeks. Flowers were arranged in
baskets and cornucopias and the
crowns and garlands were tapered
and emphasis was made on the
fragrance of flowers.

5. Medieval Period,
The Middle Ages
(476-1400 A.D.)
Not much is known of the floral
Byzantine Period
(320-600 A.D.)
This period continued with the
Greek and Roman styles with the
addition of fruit with the flowers in
a twisted effect in the garlands.
Foliage and flowers were used in
large baskets, goblets, or low
containers and were highly
stylized,
and
neighboring
hues, such as green, bluegreen, blue, and violet were used
with complementary accents of
red, red-orange, orange, and yellow.
art during this period. The
information that is available was
gathered from Persian paintings,
rugs and tapestries. There was a
definite Oriental flavor. Flowers
were used for religious functions,
and numerous types of containers
were used.
Renaissance Period
(1400-1600 A.D.)
There
was a continuance of
some of the characteristics of the
Greek and Roman styles during this
period. Fruit, cones and foliage
(such as olive, ivy, and laurel) were
arranged with flowers. The
primary flowers used were
dianthus, daisies, lily of the
valley, lilies, violets, roses and
primroses, and the Christmas
wreath was introduced during this
period.

6. Baroque Period
Louis XVI
(1600-1775 A.D.)
(Late 18th Century)
Styles
of this period were
influenced by the works of
Michelangelo and adopted by
designers in Holland and Belgium.
The early Baroque styles were
symmetrical, but later became
more
asymmetrical.
Large
containers
held
extravagant
arrangements of many different
kinds of flowers, such as
iris, marigold, lily, peony, canna
lilies, narcissus, hollyhock and
roses.
Delicate, cool colors were used
in floral arrangements before the
French revolution, with the revival
of the Classical Period following the
French revolution.
French Period
French Baroque and French
Rococo (18th Century)
The
topiary
along
with
symmetrical designs with no focal
point was introduced during this
period.
The
designs
were
informal, fragile, and delicate and
were predominantly arc and
crescent-shaped.

7. English Georgian
Period (1714-1760)
Arrangements
Empire Period
During
(1804-1814)
this period military
symbolism was often used in
arrangements,
associating
emblems and figures with the
emperor. Many of the designs were
simple and triangular in shape.
had
flowers
simply crammed into sturdy
containers, with little or no
concern for design; however,
during the later portion of the
century, arrangements had a
greater sense of design. The
favorite flower in Great Britain was
the rose, so roses were abundantly
used in floral arrangements.
Victorian Period
Floral
(1820-1901)
designs became more
lavish, almost to the point of
overflowing. The containers most
commonly used were flared vases
or
urns
of
alabaster, porcelain, silver or
pewter.
Arrangements
almost
always contained roses. The
flowers most commonly used
during
this
time
were
tulips, lilies, anemones, dahlias, fuc
hsias, asters, bleeding hearts, and
other common garden flowers
along with the roses.

8. Early American Period
American Period
(1620-1720)
During
this period the early
colonists generally produced plants
for food or for medicinal purposes.
The time they had for arranging
flowers was spent on simple
arrangements to decorate their
very modest homes. However, in
the Central and Southern Colonial
areas, flowers were made into
simple mass forms using numerous
colors in the arrangements copied
from the English Georgian and
French Empire periods.
The
Colonial Williamsburg
Mixed
(1740-1780)
floral bouquets of the
Williamsburg
tradition
predominated, and garden flowers
such as anemones, lilies, roses,
Dutch bulbs of all kinds, hollyhocks,
phlox, sunflowers, violets, bachelor
buttons, marigolds, strawflowers,
daisies, dianthus, and snapdragons
were all used along with field
grasses and foliage. They were
arranged in fan-shaped styles and
used fine, feathery material on the
outside to contrast the solid
masses of blossoms in the center.
(1780-1820)
Neoclassic and Empire
styles (evolved from Europe) and
the delicate French style had a
great influence on the styles used
in late colonial America at this
time. The charm of individual
flowers with fewer blossoms was
used in containers, and floral
arrangements containing masses of
mixed bouquets were used less
often.

9. American Victorian
Period (1800-1920)
The
English Victorian period
began to spill over into the United
States during this period. Many
different kinds of materials were
used for ornate containers which
were filled to overflowing with
blossoms of cool colors and an
abundance of white. Rich purples,
magentas, and dark blues were also
used in the floral arrangements. In
the deep “South,” as in England, the
Tussy-Mussy was popular.
Modern Period
(Contemporary)
(1910-Present)
A style of flower design called
the “New Art” rapidly replaced the
Victorian style. This new style
spread throughout the United
States after the end of the First
World War, and an increased
interest in flower arranging
developed. The floral designers of
this time developed a style
combining the Oriental line
arrangements with the European
mass arrangements. Flower shows
became very popular.

10. Industry of the Business
By: Ronalie Academia

11. Global market share
Companies in this industry sell flowers, potted plants, and other gifts from
physical retail establishments. No major US companies dominate the industry.
Floral order-taking services such as 1-800-FLOWERS.COM, FTD, and Teleflora
provide orders to independent florists but are also competitors.
The US florists industry includes about 16,000 retail flower shops with combined
annual revenue of more than $5 billion. Consumers' discretionary income is a
major driver of demand.

12. Local market share
Over the last two decades, growers and enthusiasts realized that the high return on
investment, higher standards of living, rapid population growth, and an influx of
tourists led to more fickle clients who only want high-standard cut flowers. For a
period of nine years (1991 – 2000), fresh cut flowers and buds earned USD 371,281
annually. There was an increase in the domestic market’s demand for cut flowers and
it grew to such an extent that the Philippines had no choice but to import flowers like
orchids and chrysanthemums to meet the demand – particularly on Valentine’s Day, All
Saint’s Day, school graduation months of March and April, and the Christmas season.

13. 10 International Flower Shops
By: Krista Mae Sacayan

14. For over 10 years,
FloraQueen has been
trusted to oversee ontime delivery of
gorgeous flowers to
people in over 90
countries around the
world. With 100%
Satisfaction
Guarantee, no
customer walks away
unhappy.

16. READY FLOWERS is
one of the market
leading on-line
retailers of
flowers, hampers and
special gifts in South
East Asia.

18. Fleurop-interflora
is the largest floral
company in the
world, connecting
approximately
50,000 UK, North
American and
International retail
florists, offering an
international floral
delivery network in
over 150 countries.

20. FTD Companies, Inc.
is a premier floral and
gifting company,
providing floral, gift
and related products
and services to
consumers, retail
florists, and other
retail locations
primarily in the U.S.,
Canada, the U.K., and
the Republic of
Ireland.

22. JANE PACKER is one of
the world's most
influential florists. She
championed the vision
that flowers are as
exciting as fashion and
interior design, but
entirely more
accessible. Her passion
for flowers and
inspiration taken
directly from nature
has revolutionised the
horticulture industry."

24. Interflora is a flower
delivery
network, associated
with over 58,000
affiliated flower shops
in over 150 countries.

26. Greenway
Florist & Gifts
provides flower & gift
delivery services
worldwide as well as
local flower & gift
delivery to the
Hackettstown, NJ
area, sending flowers
for any occasion, and
offering a large variety
of fresh flowers, unique
gifts & gift baskets.

28. THE GARDEN was
established in
Oxford’s historic
Covered Market in
1984, and has
gained an enviable
reputation as one
of the region’s
finest flower
shops.

30. Ferns N Petals (FNP) was
established in the year 1994 with
a sole aim to provide fresh
flowers and render exceptional
flower arrangement services.
FNP, with 150 stores in India,
delivers flowers, gifts and cakes
in 150 countries. It is the only
Indian brand that stands parallel
to international flowers brands in
terms of quality as well as
designs. Whether it is official
functions, weddings, receptions,
anniversaries or birthday parties,
FNP can fulfill all types of flower
and gifts requirements to make
your special day even more
special.

32. iFlorist offers quality
flowers, gifts, balloons
and hampers for all ages
and all
occasions, delivered in
Pretoria and across
South Africa daily.

34. 10 Local Flower Shops
By: Criscinth Claudette Andaloc

35. (1)Tecson Flowers - a
leading supplier of indigenous
and imported species of
flowering plants and has been
in the professional floral trade
since 1975. Tecson Flowers is
involved with the design,
arrangement, merchandising,
display, and delivery of
flowers and blooms for your
choice of venue. They offer
unique and award-winning
creations that set the trend
with their fresh, vibrant ideas
and competitive prices.

36. (2) Esting’s Flower Shop has
been around since 1959 in San
Fernando, Pampanga. Offers
flowers for all occasions and
flower shop supplies.
Freshness and Quality of
flowers are what made them
in-sight up to this time.

37. (3) Designer Blooms has
been in the flower business
for 17 years. Encompassing a
range that includes fresh-cut
flowers, natural, dried, artifici
al and plants, they offer a
unique blend to any floral
arrangement by using highquality floral products and
consistent, expert service in
all branches. From beautifying
homes to social gatherings
and events, a Designer
Blooms arrangement always
delivers that
aesthetic, finishing touch.

38. (4) La Rosa
Flowershop started their
flower shop business in the
Philippines on 2000, with 2
shops in Quezon City.
Founded by Ms. Emma San
Jose, Mr. Livy Darocca, and Ms.
Sally San Jose. Each founder
has more than a decade of
experience in the Flower
Arrangement industry, which
serves as one of the strengths
as a company.

39. (5) The Love Garden
Flowers - Top Manila
florist, serving Metro Manila
and all of the Philippine
islands. Also delivers
worldwide. Products include:
flower baskets, arrangements
and bouquets for all
occasions. Also do weddings
and deliver gifts, either with
flowers or on its own. Items
such as
books, magazines, wine, choco
lates, stuffed toys, cheese and
gourmet items, jewelry can be
added to flowers.

40. (6) Dangwa Florist – a
Dangwa based flower shop
that offers quality flowers and
elegant floral designs for any
occasion at very affordable
and flexible rates that suit to
any budget and needs. Offers
ample selection of imported
and local flowers like
Malaysian mums, sunflowers,

41. (7) Holland Tulips Flower
Shop was established in
December, 1996. The largest
flower retailer in the country
with more than 18 shops
located in the prime shopping
areas of Metro Manila and
Cebu. It’s primary purpose is
to reach Filipino lovers of
beautiful imported flowers
from Holland at a very
reasonable price. It offers
arrangements for
weddings, birthdays, funerals,
inaugurations, debuts, anniver
saries and other special
occasions.

42. (8) Carlins Flowershop
located at Gaisano Mall
Ground Level Bajada, Davao
City. Owned by the Demafeliz
Family. Of all the flower shops
in Davao City, only Carlins
Flowershop has value-added
services that make the
customers come back for
more than just their
beautiful, fresh cut flowers.
Offerrs flower arrangement
for all occasions. With more
than 20 years of business up
their sleeves, Carlins
Flowershop knows what the
customer wants and needs.

43. (9) Flowers by eldz is a
flower shop based in Cagayan
de Oro City and is owned by
Elda Cale. It also focuses on
flower arrangement and
delivery. Flowers by eldz’s
primary goal is to serve
"kababayans" abroad and
local by delivering guaranteed
fresh flowers to their loved
ones within the vicinity of
Cagayan de Oro.

44. (10) The Flower Farm started in the early 80’s as a
gardening hobby of Ging de los Reyes. Provides the most
creative, elegant and stunning floral creations . From
bouquets to stand-alone wreaths, from flower delivery to
sprucing up event venues such as churches reception
ballrooms, The Flower Farm has the experience and
expertise to make it happen

45. Target Market
By: Jolly Ann Porio

46. • Wholesale florist supplier. This business supplies retailer fresh cut flowers, and
potted plants in bulk. They sell and deliver directly to flower shops and flower
markets. Most of the wholesale florists are growers too.
• Retail florist service. This business may range in size from small flower stalls to
large flower shops catering to different customer types. A flower shop may have a
focus or specialty such providing arrangements for wedding, funerals, gifts, and
any other occasion.
• Floral supplier. This business sells various non-growing components that florist
use in their arrangements such as: baskets, ribbons, floral tape, floral
wires, vases, wreath, floral foams, stands, frames and other materials.

47. Profitability of the Business
By: Kroffer Ken Pacquingan

48. • The country has its strengths for cut flower production. It has an ideal
climate for year round production with the capability to grow both
tropical and subtropical varieties.
• Considering the wide availability of land waiting for tillage and production
of agricultural crops, it would not be difficult to produce cut flowers since
suitable production techniques are already available. The richness and
diversity of Philippine flora allows the development of varieties of cut
flowers with endemic species as parents. A very important factor that
contributes to the cut flower production in the Philippines is the existence
of a very active horticulture association, of which commercial growing of
cut flowers is one of the main objectives.

49. Background Operations
By: Shiela Marie Sarsalejo

50. EQUIPMENT REQUIRED FOR FLOWER ARRANGEMENT
Florist's tape is used to bind floral foam to a plastic tray or bowl.
Clear tape is used for binding split stems, making grids across vase tops and
wrapping bouquets.
Stem tape is used to cover and seal individually wired flower and foliage stems.
A hand mister is used to refresh or revive blooms with a fine mist of water.
Garden stakes provide support and can help placing ingredients in position.
Rubber bands are useful for making up bunches of finer foliage such as bear grass.
Decorative & colored reel wires can be used to bind the stems of flowers or add
decorative details. They are availale in various colors and thicknesses.

51. Raffia and garden string are ideal for binding hand-tied bouquets and arranged stems.
When cut down, a plastic bottle can hold flowers in water in non-watertight containers.
A floral foam block and tray provides a good base for medium-sized floral foam arrangements. Cut
and trim soaked floral foam with a craft knife, which can also be used to condition flowers.
Shears are used to trim and split woody-stemmed foliage and thick-stemmed flowers, while florist's
scissors are ideal for conditioning and trimming flowers and thin-stemmed foliage.
Chicken wire can be molded to fit in an opaque vase or container to hold the stems of an arrangement
in place.
Use a bottle brush to clean vases and containers.
Keep single-stemmed flowers fresh in a vial before they are presented. Long-stemmed vials can be
attached to short-stemmed flowers in mixed designs.
Use a paintbrush to dust any pollen off flower petals.

52. Pearl pins can be used to attach boutonnieres to jacket lapels and pin ribbons in
place.
Rose wires are used for wiring smaller-stemmed flowers and boutonnieres. 22
gauge wire is suitable for wiring larger flower stems, ribbons and other
equipment.
Attach fabric and coverings to containers with mounting putty.
A deep plastic bowl holds enough floral foam for a large front-facing display.
A shallow plastic bowl holds enough floral foam for a small arrangement.
You'll need a pin cushion to arrange stems at precise angles.
Add sterilizing tablets to a vase or container of water to kill bacteria and help to
keep the water clear.

55. Start-up Capital
By: Paul Laurence Alvarez

56. Working capital, cash
sufficient to cover build out
costs in the second month, and
long-term assets (such as
refrigeration units) will make
up the majority of the start-up
requirements.

57. 5 Things To Remember to Success
• Flowers’ quantity and timing is very
important
•You have to be creative at all times
•No matter how beautiful your work
is, there's always that one client that
cannot be made happy.
•Know Your Suppliers
•Love what you do

58. Group 4