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20140520 donald clark
- 1. Social media Organizations Don't Tweet People Do Donald Clark
- 2. Baby Boomers Gen Y
- 3. Millenials
- 14. More social activity in last 10 years than last 10,000 years
- 15. iTunes 2001 Wikipedia 2001 Blogger 2003 Wordpress 2003 Facebook 2003 Linkedin 2003 Flickr 2004 Youtube 2005 Twitter 2006 Slideshare 2006 Google docs 2007 Dropbox 2007 Pinterest 2009 Foursquare 2009 Whatsapp 2009 Instagram 2011 Google + 2011 Snapchat 2011
- 18. POLIC THEORY Jade Lily & Torley Torgeson
- 19. Multiple devices
- 21. Wearables
- 25. First person shooter First person thinker
- 26. Algorithms
- 28. Dec 2010
- 29. Immersion
- 30. $2 billion
- 32. Dec 2010
- 35. Dec 2010
- 36. How to use social media?
- 41. Blogging (content): 1. People blog not organisations 2. Have a ‘voice’ be yourself 3. Be controversial 4. All in the TITLE (7 amazing… ) 5. Use pictures 6. Twitter, Facebook, Linkedin 7. Feed
- 46. Video: 1. Be REAL, be RELAXED 2. TITLE (description, meta-tags) 3. YouTube channel (structure) 4. Choose thumbnails 5. Embed your video 6. Audio matters 7. Short!
- 52. Twitter (curiousity): 1. Be REAL, be INTERESTING 2. Links to useful stuff 3. Use hashtags 4. Reply, retweet, favourite 5. Pics (Twitpic) carry a camera 6. Tweet from events 7. Hootsuite, Tweetdeck
- 58. Find things Search effectively with Google Search the Social Web with other tools Useful sources on the Social Web Keep up to date Monitor new stuff web content Read industry, analyst & practitioner blogs Subscribe to blog/web feeds with an RSS reader Build a trusted network Facebook LinkedIn Twitter Yammer Other online communities Communicate effectively Gmail webmail Skype Group chat Social media & LEARNING Share resources & ideas Share your calendar Share files Share weblinks Share photos, videos and screencasts Share presentations Share ideas and experiences by blogging Share ideas and experiences by podcasting Collaborate effectively Work collaboratively on a document Collaborate on ad hoc documents in real-time Create a collaborative resource using a wiki Set up a group space Productivity gains Use a good web browser Use a personal online dashboard Use other personal productivity tools Use other team productivity tools
- 59. 1) everything that’s already in the world when you’re born is just normal; 2) anything that gets invented between then and before you turn thirty is incredibly exciting and creative and with any luck you can make a career out of it 3) anything invented after you’re thirty is against the natural order of things and the beginning of the end of civilisation as we know it until it’s been around for about ten years when it gradually turns out to be alright really. Apply this list to movies, rock music, word processors and mobile phones to work out how old you are."
- 61. Why: 1. If you don’t others will 2. Massive communication 3. Drives traffic to site 4. Builds brand 5. Network effects 6. Increases SEO rankings 7. Calls to action
- 67. Napsterisation of marketing: • democratisation • decentralisation • disintermediation
- 68. •