APIs and data have not only become a competitive advantage for enterprises but also an innovation tool and source of revenue. Finding the right monetization program is crucial to help you deliver the right business model for your digital assets.
In our deep-dive webcast, we explore how you can:
- think about your APIs as a strategic revenue opportunity
- strengthen and manage your partnerships
- build and energize your developer ecosystem with creative pricing
- how Apigee Monetization Services changes the game
Listen to the podcast version here: http://bit.ly/1Mq6DGF
1. What are your data/services
worth?
Tej Ravindra, Apigee
2. AGENDA
• Thinking of your APIs as a strategic revenue opportunity
• Build and energize your developer ecosystem with creative pricing
• Strengthen and manage your partnerships
• How Apigee can help.
9. Revenue-sharing models Fee-based models Freemium models
Fixed
Flexible
Hybrid
(flat fee plus fixed or flexible)
Transaction
One-time
Subscription
Duration
Quantity
Hybrid
Transaction Volume
Custom Attribute
Advance / Arrears
Pro-rated / Full amount
Revenue / Volume Bands
9
You pay Developer Developer pays you
10. What makes successful API programs?
• Category
• Clear value proposition
• Little to no friction to try &/get started
• Engaged partners/developer community
10
11. Extending the value of your digital strategy
11
DeveloperUser APIApp API Team Backend
Monetization for real business results
12. Monetization Use Cases: generating internal and external value
12
B2E Scenario
B2C or B2B Scenario
API Team
App Developers / Partner
App User / Customer
$
API Team
Internal Developer team
App User Department
Internal Chargebacks
13. Ecosystem: API Providers, Partners & Developers
13
API Provider
Developer Portal
Partner A Partner B Developer
Packages, Rate Plans