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Culture
January 26 2016
©2015 Apigee Corp. All Rights Reserved. 2
Source: Merriam-Webster.com
©2015 Apigee Corp. All Rights Reserved. 3
The real deciding factor in the digital era
will be the ability to evolve corporate
culture…enabling people to adapt,
learn, create new solutions, relentlessly
drive change and disrupt the status quo.
-Accenture Technology Vision 2016
©2015 Apigee Corp. All Rights Reserved.
‘…sometimes the toughest thing is to
break away from policies that may have
been assumed that are no longer
appropriate’
- McKinsey ‘Achieving a Digital State of
Mind’
4
©2015 Apigee Corp. All Rights Reserved.
Culture eats strategy for lunch
--Peter Drucker (attributed)
©2015 Apigee Corp. All Rights Reserved.
Pseudomorph:
mineral that appears in a crystal, in which
the appearance and dimensions remain
constant, but the original mineral is
replaced by another.
The name literally means false form.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
Historical Pseudomorphosis:
“ (when) an older alien Culture lies so
massively over the land that a young
Culture, born in this land, cannot get its
breath and fails…”
©2015 Apigee Corp. All Rights Reserved.
“All that wells up from the depths of the
young soul is cast in the old molds, young
feelings stiffen in senile works..”
©2015 Apigee Corp. All Rights Reserved.
“..and instead of rearing itself up in its own
creative power, it can only hate the distant
power with a hate that grows to be
monstrous.”
©2015 Apigee Corp. All Rights Reserved. 11
DIGITAL PSEUDOMORPHOSIS
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved. 15
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
API culture looks like this…
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved. 31
©2015 Apigee Corp. All Rights Reserved.
©2015 Apigee Corp. All Rights Reserved.
The new culture needs to be built around
speed, simplicity, creativity and…
33
©2015 Apigee Corp. All Rights Reserved.
Speed
34
©2015 Apigee Corp. All Rights Reserved.
Achieve this and maybe…
©2015 Apigee Corp. All Rights Reserved.
Thank you
©2015 Apigee Corp. All Rights Reserved.

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Digital success begins at home—Why culture matters