What is information architect

1. Information Architecture (IA)
 Prepare By : Muhammad Hafizuddin Bin Mustafa
 Mentor : Fazliana

2. What is IA
Information architecture (or IA) is the science --
some would insist art -- of defining the structure,
organization, navigation, labeling and indexing of a
Website. It is the role of the information architect
to decide how a site should be structured, what
kind of content it should host, and how to
accommodate future growth. In short, information
architecture defines the backbone of a Website.

3. Fundamental of IA
Why IA needed
•To reduce changes during development process,
•To reduce expenses, and increase productivity .

4. IA deliverable
 Competitive Analysis
 Site Requirements
 Site Goals with the help of all stakeholders
 Personas
 Wireframes and /or Use Cases for task flow
 Navigation and Labeling
 Prototype
 Vocabulary (if any)
 Sitemap
 Usability Testing of prototype and wireframes

5. What is Usability
Usability involves ease of navigation and the ability to find
information quickly and easily among other areas/elements
of the site. Information architecture solves these problems at
the root instead of at a superficial level. However, the
interface that's presented to the user should itself be
intuitive and take advantage of the improved site structure if
the site is to be usable.

6. Conclusion
Information architecture is all about looking at the big
picture, then breaking it down into manageable bits of
information for users.

7. Thank You