Banking on Mobile!
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Presentation to the Mobile Marketing Association in Singapore on customer engagement through mobile devices and how it will change the way Banks engage their customers (in time)!
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Banking on Mobile!
- 1. Banking on Mobile How one device will change the way Banks engage their customers (in time)!
- 2. Two men and a device...
- 3. One Device & One purpose … Telephony (100%)
- 4. A “smarter device” now multi purpose Web & Search (12%) 10 Mins Gaming & Social (47%) 40 Mins Telephony (32%) 27 mins Mail (9%) 7 Mins Source: US Mobile data from App Fire 11/1. Note: Android users showed higher browsing activity
- 5. The revolution has only just begun RELEVANCE RICHNESS
- 6. A “smarter device” now multi purpose Source: Heath Wallis
- 7. The seeds of the revolution… So Social Lo Mo Location Mobility
- 8. …complimented and cultivated Pa So Payments Social Lo Mo Ux Location Mobility User Experience
- 9. Carpe Diem Payments? Tricklenomics Contactless Instant
- 10. When Social met Local on a Mobile Locate Communicate Share
- 11. Creating a new currency for marketers Follow Like Check-In Share ?
- 12. Breeze Living
- 13. Differentiate through experience Design Serve to Sell Analyze
- 14. Breeze Wishlist
- 15. Ingredients to Success Strategic outlook, agile approach Unconventional inspiration Invest in User Centric Design Great Partners People & Culture
- 16. Pitfalls to be aware of Appfestation Content Exhaustion Standards (Security & OS) Find right Development Partners Underestimating Regulation
- 17. Thank You
Notes de l'éditeur
- Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
- Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
- Our part of the story begins like this. In April 2010 we launched Breeze, an app that made it simple to see, move and manage your money. Unfortunately, nobody knew about it.We decided that
- We’ll start off with our story
- We’ll start off with our story
- Today we’d like to tell you a story. Like all good