3. Path of the Writing
1) Egyptian
Animal skin parchment
Papyrus paper (200 years)
2) Chinese
Bamboo and wood
Linen
3) German (Press printing)
Reduced the practice of hand-written documents
Increase demand of paper
4. Business case study
Saujana Stationary & Sports Centre
( Sky Posperities Bhd.Sdn)
Jerantut, Pahang
Vision Art
Bandar Sunway, Selangor
5. Vision Art Details
• 25 years since 1991
• Located at 3, Jalan PJS 11/28, 46150 Bandar Sunway, Selangor,
Malaysia.
• 10-15 employees
• Primary selling art materials
• Family run business
• Not much knowledge about others business according to the owner’s
wife currently his co-worker
6. Service Provided
• Cater for Art Materials
• Providing daily stationery
• Specialize size printing such as A0, A1
• Retailer for specify materials
7. Vision Art Account Report
• Capital for the business RM15,000.00
• Profit roughly per year RM100,000.00 (according to the owner)
• Main income is from students (Taylor’s, The One and others)
• No other branches and not planning to expand
• Current competitor was Art Friend and Popular as well
• Art Friend has more branches but the pricing is high
• No seasonal sales made or any membership
8. Saujana Stationery & Sport Centre
• 19 years since 1997
• Located at 32 Jalan Zapin Indah 2, Jerantut, Pahang
• 2-3 employees
• Primary selling stationery
• Family run business
• Uncle Sky is in the business since he was 13yrs old
• Experienced and stable relation of supplier
9. Services Provided
• Supply daily stationery
• Selling schools and sport products like shoes, badminton raquet
• Direct supply for government and private offices
• Printing and photo copying
10. Vision Art Account Report
• Capital for the business is Rm15,000.00
• Profit roughly per year RM100,000.00
• Main income is from students, government offices
• Have 2 shops then currently 1 left
• Current competitors has 7-8 shops in Jerantut including supermarkets
(competing but no affect much)
• No seasonal sales made or any membership
12. Factors Vision Art Saujana Stationeries
Types of Business Family Run Family Run
Products Primarily Art Materials Basic Writing Stationery and Sports
Gears
Services Specified Photocopying and Printing Printing and photocopying
No. Employees 10 - 15 2 - 3
Scale/No. Outlets Small Scaled – 1 outlet Small Scaled – 1 outlet
Target Customers Students
University Students
Students
Primary
Secondary
Workers
Office Workers
Teachers
Average Annual Income RM 100,000 RM 100,000
Competitors ArtFriend
Weststar Art Shop
MR D.I.Y
Sri Jerantut Stationeries
18. Word of advice from the Owner Vision Art
• Trust
• Experience
• Think before committing it
• Investment
• Trust
• Relationship between supplier
• Honesty
• Patient
Word of advice from the Owner Saujana Stationery
