1. Kansas City Music Teacher’s Association Destination: Musique A Multi-Piano Concert that features 32 performers on 16 grand pianos simultaneously playing duet repertoire under direction of one conductor. Jonathan Brown Greg Castro Allison Porterfield 9/30/11 1

3. Jonathan Brown – graphic design major

4. Greg Castro – graphic design/filmography major

5. Allison Porterfield – graphic design major

6. Roles:

7. KCMTA Multi-Piano logo (Jonathan)

8. Theme graphics (Allison)

9. Theme development/film segments (Greg)Agenda Jonathan Brown Greg Castro Allison Porterfield 9/30/11 2

11. Chairs of event chose theme Destination: Musique

12. Repertoire features music from all around the world

13. Wants to revolve concert around a global/travel theme

14. Objective:

15. We will create print and digital media advertising and branding the concert; this includes invitations, brochures, a website, and social media

16. We will create a series of 30 second videos to play in between each musical number, acting as intros/transitions

17. Target Audience:

18. Family members of pianists (mostly ages 13-16)

19. Audience’s average = ages 40-50

20. Message:

21. This concert will take you away on a trip around the world.

22. Strategy:

23. Through the unified imagery of travel in our print, digital, and video media, we will convey our message.

24. Our audience will be reached through mature, professional grade product, but with the underlying reminder that this is all centered around their kids. Jonathan Brown Greg Castro Allison Porterfield 9/30/11 3

26. Program Cover Design (October 14th)

27. Brochure Design (October 28th)

28. Concert Flyer Design (November 11th)

29. Social Media (November 18th)

30. Film Clips for Transitions

31. Samples of workAgenda Jonathan Brown Greg Castro Allison Porterfield 9/30/11 4

32. Jonathan Brown Greg Castro Allison Porterfield 9/30/11 5

33. Jonathan Brown Greg Castro Allison Porterfield 9/30/11 6

34. Jonathan Brown Greg Castro Allison Porterfield 9/30/11 7

35. 8

37. Grandparents (70-80)

38. Siblings

39. Other Relatives

41. Out-dated logo

42. Bring life to KCMTA through new logo

43. Theme drives the concert

44. Keep fun, yet sophisticatedJonathan Brown Greg Castro Allison Porterfield 9/30/11 9

45. Client Objectives Attract more people to the concert. Entertain the audience that attend the concert. Make performers/audience want to return the next year. Make money for the association through ticket sales. 9/30/11 10

47. Used for marketing, fundraising, t-shirts, email correspondence

48. Modern/contemporary

49. Program Cover Design

50. Uses theme “Destination: Musique”

51. Includes logo

52. Brochure Design

54. Hung in public places

55. KCMTA Social Media

56. Facebook, Twitter, Youtube

57. Film Clips for Transitions

58. 22 Videos 30-45 seconds each to transition from each pieceJonathan Brown Greg Castro Allison Porterfield 9/30/11 11

59. Requirements & Assumptions Jonathan Brown Greg Castro Allison Porterfield 9/30/11 12

60. Project Plan/Timeline Jonathan Brown Greg Castro Allison Porterfield 9/30/11 13

62. Meyer Music

63. http://www.meyermusic.com/default.aspx

64. MusikaLessonhttp://www.musikalessons.com/piano-lessons-overland-park-ks

65. Kansas City School Of Music http://www.kansascityschoolofmusic.com/KCSM/Index.cfmJonathan Brown Greg Castro Allison Porterfield 9/30/11 14

67. Northwest

68. North Central

69. Northeast

70. Southeast

71. Southwest

72. South Central

73. Have annual recitals Jonathan Brown Greg Castro Allison Porterfield 9/30/11 15

75. Band

76. Orchestra

77. Miscellaneous

78. Leases Instruments

79. Location:

80. 10122 West 119th St Overland Park, KS 66213 Jonathan Brown Greg Castro Allison Porterfield 9/30/11 16

82. Piano

83. Guitars

84. Brass

85. Woodwinds

86. Strings

87. National

88. In home lessons

89. Phone lessons

90. In studio lessonsJonathan Brown Greg Castro Allison Porterfield 9/30/11 17

92. Piano

93. Voice

94. Guitar

95. Cello

96. Bass

97. Violin

98. They Have Monthly Recitals & Performances.

99. Location: 143rd and Metcalf Overland Park, KS 66223 Jonathan Brown Greg Castro Allison Porterfield 9/30/11 18

100. Our Plan What this accomplishes… Tractor Supply Company Jonathan Brown Greg Castro Allison Porterfield 9/30/11 19

102. Multi-Piano Concert

103. Multi-Age Range

104. Duel Teachers & StudentsJonathan Brown Greg Castro Allison Porterfield 9/30/11 20

106. After we get approval we will take our first step into designing the brochure for Destination MusiqueJonathan Brown Greg Castro Allison Porterfield 9/30/11 21

108. Jonathan’s focus is on graphic design elements as well, but he is dealing with the KCMTA Multi-Piano designs alone. These do no concern the theme. He is designing the logo that will appear on the website, t-shirt, flyer, etc. We collaborate for ideas to come up with the strongest design.Jonathan Brown Greg Castro Allison Porterfield 9/30/11 22

109. Client Pitch 23 Jonathan Brown Greg Castro Allison Porterfield 9/30/11 23

111. Meet every two weeksJonathan Brown Greg Castro Allison Porterfield 9/30/11 24