For more examples please contact myself steve [@] lomahstudios.com

1. Portfolio
UI/UX DESIGN
Rip Curl Live Events (LIVE STREAMING OF SURFING EVENTS)
iOSAPP/UI&UXDESIGN / 2011-2014
CLIENT: Rip Curl
Available: Android, iPhone
Every year, Rip Curl organises various surfing events around the
world as part of the PRO tour. I have worked with Rip Curl and initially
thought they needed an app for the Bells Beach event where we
could stream the live coverage via an iPhone. When the app gained
popularity, I pitched the idea of a complete events app with all their
events, including Peniche in Portugal, San Francisco, Bali etc. The app
is powered by XML feeds, the rich media push is handled by Urban
Airship in California where I formed a good commercial relationship
with them. The app has been very successful on the AppStore and the
design was updated for iOS7 which provided a smooth transition for
users.
PROBLEMS SOLVED
We needed to provide event feeds via the ASP and content from
BeachBytes. The difficulties with video through iPhones includes
bandwidth charges and mobile phone coverage at the beach where the
event is held. Also, there needs to be 2 video streams, one high and one
low quality.

2. Portfolio
UI DESIGN
Resource Rate Calculator
iOSAPP/UI&UXDESIGN / 2011
CLIENT: Trinity P3
Available: Android, iPhone, Microsoft Windows, iPad
This was the world’s first agency remuneration business mobile app
available for iPhone, iPad, Android and Windows.
The Resource Rate Calculator is a free industry calculator designed
to calculate resource rates such as head hour rates, annual salaries,
overhead & profit markup and annual billable hours.
The Resource Rate Calculator consists of four calculators in one:
1. Overhead Cost and Profit Multiples – this calculates the factors that one
must multiply the direct salary cost by to cover the business overhead
and profit
2. Annual Billable Hours – This calculates how many billable hours there
are in a year, after annual leave, public holidays and sick-leave
3. Annual Salary – based on the hourly rate, what is the person’s annual
salary
4. Head Hourly rate – this converts annual salary to hourly rate.

3. Portfolio
UI/UX DESIGN & Project Manager
Rip Curl Live the Search Game
iOSAPP/UI&UXDESIGN / 2009
CLIENT: Rip Curl
Available: iPhone
Back in 2009 when iPhone 3G had the largest marketshare, we made
this ‘branded entertainment’ app for Rip Curl. It was the first of its kind
and is still groundbreaking in many ways. All the design elements from
the control panels, the User Interface, the buttons and backgrounds
were all designed to make this game unlike anything else on the
AppStore. I lead the team and managed the project. The app was
ranked #1 most popular sports game and is still the most popular
surfing game.

4. HD Lashes
iOSAPP/UI&UXDESIGN / 2012
CLIENT: Helen Dowsley
Available: iPhone/iPad Universal App
HD Lashes wanted to launch their new eyelashes
range via their website. I thought it made sense to
‘try before you buy’ with an 99 cent app. Simply take
a photo of yourself, use your gallery or simply use a
model.
Then use the app to see how you look with different
eyelashes...obviously this app is designed for
women. Adjust to the correct levels, change the curve
and proceed to a photo of yourself with the eyelashes
to share via social media. If you like them, you can
directly buy them directly from the app and they will
be delivered within 7 days.
I thought this idea was a winner. It was a simple idea,
something worth paying 99 cents for and has not
been done before.
Portfolio
UI/UX DESIGN &
Creative Direction

5. Portfolio
UI/UX DESIGN for Web Portal
YouLyst™
iOSAPP/UI&UXDESIGN / 2011
CLIENT: YouLyst
Available: Website
YouLyst is a social commerce or a classified search
engine combined with a social network
to makeone’s life easier, faster and better.
Search in more than 1,000,000 at one place.
PROBLEMS SOLVED
This was a project that the client has been working
on for 5 years and involved wireframing and project
managing. I spent 4 months and finished all the
components, buttons, designs, layouts and the
250 webpages. At the beginning, this project was
unorganised and uncoordinated. Whilst there, I
managed to streamlined the project and made it
more efficient. The site has since grown rapidly and
the founders have had some great success.

6. Uniden Crash Cam
iOSAPP & Android/UI&UXDESIGN / 2014
CLIENT: Uniden
Available: iPhone & Android
This was a new app that can turn one’s
windscreen-mounted iPhone or Android
smartphone into a crash cam to capture any
on-road incidents.
I helped conceive this idea and added
much value through five years of mobile UI
experience. I wanted to keep it simple, yet
extremely versitile. This required a lot of testing
and strategy behind the layout and functionality.
Instead of buying a dedicated camera, the Crash
Cam app can utilise the camera and processing
power of a smartphone to record anything that
happens on the road.
The app has a built-in G-Sensor that can trigger
recording instantly when it senses any sudden
changes in motion.
Portfolio
UI/UX DESIGN for Uniden Crash Cam

7. Activity Attendance for iOSAPP & Android/
UI&UXDESIGN / 2014
CLIENT: Australian Government
Available: iPhone, iPad & Android
Portfolio
UI/UX DESIGN for Australian Government
I designed all of the elements including buttons,
icons, menus etc. I chose the coloured circles a)
to give colour to a very text heavy app and b) to
unite the job seeker with the employer and the
supervisor etc.
My role was to design this app to be easy to use for
Job Seekers to navigate and log progress. I was the
sole designer on this app and worked with a team
of 13 developers, testers and team leaders.
Android app shown.

8. Career Quiz for iOS
UI&UXDESIGN / 2014
CLIENT: Australian Government
Portfolio
UI/UX DESIGN for Australian Government
This is currently ‘work in progress’ so may
vary slightly to the final version launching in
December 2014.
This was a simple quiz used on the Government
website which proved to be very popular. I
suggested we make it into a seperate app where
anyone can answer 15 questions which will
determine their skills and jobs which might be of
interest. The quiz should only take a few minutes
and can also offer extra support for people
finishing school, University etc.

9. Job Seeker and Employer App for iOS
UI&UXDESIGN / 2014
CLIENT: Australian Government
Portfolio
UI/UX DESIGN for Australian Government
This project was a very big improvement on
design from what they currently had. It needed to
be cleaned up with myself using my knowledge
of User Experience to strip things back and
use functionality to showcase the high priority
components.
Two different styles to present to the team leaders.