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Mobile Internet Investment Review Q2 2014 
Executive Summary 
Contact: info@digi-capital.com 
© Digi-Capital 2014 
www.digi-capital.com 
Authorised and regulated by the Financial Conduct Authority
2 
Disclaimer 
This document has been produced by Digi-Capital Limited and is furnished to you solely for your information and may not be reproduced or redistributed, in whole or in part, to any other person. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, the fairness, accuracy or completeness of the information contained herein and, accordingly, Digi-Capital Limited does not accept any liability whatsoever arising directly or indirectly from the use of this document. In particular, the inclusion of any financial projections are presented solely for illustrative purposes and do not constitute a forecast. The recipient should independently review the underlying assumptions of the financial projections. This document is intended for initial contact with individuals and entities known to Digi-Capital Limited. This document is intended for use by the individual to whom it is sent, it is confidential and may not be reproduced in any form, further distributed to any other person, passed on, directly or indirectly, to any other person or published, in whole or in part, for any purpose without the prior written consent of Digi-Capital Limited. In the event that you are not the recipient indicated and you have inadvertently received this document, please delete it immediately. This document does not constitute or form part of, and should not be construed as, an offer, solicitation or invitation to purchase, subscribe for, or otherwise acquire any securities nor shall it or any part of it nor the fact of its distribution form the basis of or be relied upon in connection with any contract or commitment whatsoever. Any investment decision should be made solely on final documentation, and then only after review of the diligence materials and consideration of all relevant risks. Digi-Capital Limited does not have any responsibility for the information contained herein and does not make any representations or warranties, express or implied, as to the adequacy, accuracy or completeness of any statements, estimates or other information contained in this document. The information contained herein, while obtained from sources believed to be reliable, is not guaranteed as to its accuracy or completeness. This document may include forward-looking statements, including, but not limited to, statements as to future operating results and potential acquisitions and contracts. Forward-looking statements are sometimes, but not always, identified by their use of a date in the future or such words as “anticipates”, “aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” or “targets”. By their nature, forward-looking statements are inherently predictive, speculative and involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements. No assurances can be given that the forward-looking statements in this document will be realised. Digi-Capital Limited does not intend to update these forward-looking statements. No securities regulatory authority has approved or expressed an opinion about Digi-Capital Limited’s business prospects or any related securities. Any such securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "Securities Act"), or any other state or federal securities laws and may not be offered or sold in the United States of America absent registration under the Securities Act or an exemption from the registration requirements thereof. Digi-Capital Limited and any entity referred to in this document have not and will not be registered under the United States Securities Exchange Act of 1934, as amended or the US Investment Company Act of 1940, as amended, and any related securities may not be offered or sold or otherwise transferred within the United States or to, or for the account or benefit of, U.S. persons except under circumstances which will not require Digi-Capital Limited or any associated entity to register in the United States in accordance with the foregoing laws or any other law. Digi-Capital Limited is authorised and regulated by the Financial Conduct Authority. Digi-Capital Limited is the copyright owner of this document and does not grant you any licence to copy, adapt or distribute it, in whole or in part, without Digi-Capital Limited’s written permission to do so.
Executive summary Public company and M&A comparables Operational metrics analysis Mobile internet sector reviews (revenue forecasts, public company comparable valuation multiples, public company indices, M&A transactions, M&A valuation multiples, investment transactions - Q1 2011 to Q2 2014, operational metrics analysis)* 
•Advertising/marketing 
•App store/distribution 
•Books 
•Business 
•Education 
•Enterprise mobility/B2B 
•Entertainment 
•Finance 
•Food & drink 
•Games 
•Health & fitness 
•Lifestyle 
•mCommerce 
•Medical About Digi-Capital 
3 
•Messaging 
•Music 
•Navigation 
•News 
•Photo & video 
•Productivity 
•Social networking 
•Sports 
•Mobile Tech 
•Travel/transport 
•Utilities 
•Wearables 
•Weather 
19 
41 
47 
49 
94 
102 
107 
114 
122 
151 
171 
183 
195 
239 
247 
257 
292 
496 
300 
319 
333 
340 
345 
364 
372 
392 
399 
443 
460 
488 
493 
* Where available - see detailed table of contents for individual sector contents 
Note: investments <$250K included in total figures, but not listed separately 
Contents (of full Review) 
BUY FULL REVIEW 
Detailed table of contents 
at end of this free summary
4 
Executive summary
5 
Mobile internet revenue to grow >3x to $700B* by 2017 
•Mobile internet revenue to grow >3x to $700B* by 2017F driven by mCommerce, IAPx and App as a Service 
•mCommerce growth to >$500B sales by 2017F driven by Asia, America and Europe (almost half in Asia) 
•Consumer apps to >$70B by 2017F with non-games apps to double revenue share from 26% to 51% 
•Mobile internet investment record >$14B in last 12 months 
•Mobile internet M&A record >$47B in the last 12 months (>$28B excluding Facebook/WhatsApp) 
•Opportunities across mobile internet Investment Quadrant with >20 “billion dollar” companies already 
•Mobile internet public and private company relative valuations vary significantly across sectors 
•Deep metrics understanding enables data driven approach to mobile internet investment and growth 
* Note: Approximate mobile value added ecosystem revenue forecast 2017F 
X IAP = in-app- purchase
-30% 
-20% 
-10% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
-40% 
-20% 
0% 
20% 
40% 
60% 
80% 
Consumer media consumption marketshare/growth (Size of bubble = marketshare 2013) 
Sources Digi-Capital, eMarketer, Business Intelligence, US data, other smaller media not shown 
Dramatic mobile usage growth is disrupting incumbents 
Mobile 20% 
Print 
4% 
Long term CAGR (09-13) 
Short 
term 
growth 
(12-13) 
Radio 
12% 
TV 38% 
Online 20% 
6 
© Digi-Capital 2014 
Online Pain Mobile cannibalizing Online faster than TV 
Mobile Gain 
Mobile has grown total media usage by 13.6%
$516B 
$74B 
$53B 
$42B 
$11B 
$133B 
$21B 
$26B 
$12B 
$3B 
Mobile internet revenue to grow >3x to $700Bx by 2017 
7 
Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner, 
Strategy Analytics, Zenith Optimedia, Business Insider, Goldman Sachs 
* Note: In-app advertising revenue included in consumer apps revenue 
† Note: Excludes smartphone/tablet sales and mobile subscription revenue 
x Note: Approximate revenue for mobile value added ecosystem 
© Digi-Capital 2014 
mCommerce dominates with mCommerce, in-app purchase, App as a Service, advertising models driving revenue growth 
2013 
2017 
mCommerce 
Consumer apps 
Enterprise mobility 
Mobile web adspend 
Wearables
mCommerce to >$500B sales driven by Asia, America and Europe 
8 
mCommerce regional sales ($B)† 
Sources: Digi-Capital, Goldman Sachs, eMarketer, Companies 
- 
100 
200 
300 
400 
500 
600 
2013 
2014F 
2015F 
2016F 
2017F 
Asia 
North America 
Western Europe 
Eastern Europe 
Latin America 
ME/Africa 
The Asian mCommerce century 
Asia to account for almost half of global mCommerce by 2017F 
© Digi-Capital 2014 
mCommerce sector forecasts by smartphone and tablet in full Review
0 
10 
20 
30 
40 
50 
60 
70 
80 
2011 
2012 
2013 
2014F 
2015F 
2016F 
2017F 
Games 
Social Networking 
Books 
Music 
Medical 
Productivity 
Education 
Entertainment 
News 
Photo & Video 
Navigation 
Travel 
Lifestyle 
Utilities 
Business 
Sports 
Health & Fitness 
Finance 
Weather 
Other 
9 
Consumer apps to >$70B revenue driven by explosion of diversity 
Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner 
Note: does not include mobile web advertising (see separate mobile advertising revenue forecasts in 
advertising/marketing chapter), mCommerce direct sales, enterprise/B2B revenue, or mobile tech revenue 
51% 
74% 
49% 
Global Mobile Apps Sector Revenue ($B) 
26% 
© Digi-Capital 2014 
Game changer 
Non-games categories to match games revenue by 2017 
Individual sector forecasts in full Review
Travel/ Transport 3.4 
Utilities 1.5 
mCommerce 1.4 
Games 1.0 
Tech 0.9 
Social Networking 0.8 
Enterprise/ B2B 0.8 
Advertising/ marketing 0.7 
Messaging 0.7 
Photo & Video 0.6 
Music 0.4 
Food & Drink 0.4 
Finance 0.3 
Lifestyle 0.2 
Entertainment 0.2 
App store/ distribution 0.2 
Health & Fitness 0.2 
Medical 0.2 
Other 0.7 
10 
Mobile internet investment record >$14B in last 12 months 
Note: See transactions by category in full Review 
Note: Transaction value includes only disclosed or estimated amounts 
* LTM = last 12 months 
Mobile internet investments ($B ex-IPOs) 
Quarterly Transaction Value ($B) 
Last 12 Month Total Transaction Value ($B) 
Mobile internet investments LTM* ($B ex-IPOs) 
© Digi-Capital 2014 
0 
2 
4 
6 
8 
10 
12 
14 
16 
- 
1 
2 
3 
4 
5 
6 
Total 
LTM Total 
VCs love mobile internet 
269% investment growth 
from Q2 2013 to Q2 2014 
Individual sector transactions in full Review
Messaging 
(including Facebook/ 
WhatsApp) 23.1 
Games 5.0 
Music 3.0 
Food & Drink 2.8 
Finance 2.3 
Advertising/ 
marketing 2.3 
mCommerce 1.9 
Enterprise/B2B 1.9 
Photo& Video 1.3 
Utilities 1.2 
Navigation 1.0 
Tech 0.8 
Entertainment 0.4 
11 
Mobile internet M&A record >$47B in last 12 months 
Mobile internet M&A ($B) 
Quarterly Transaction Value ($B) 
Last 12 Month Total Transaction Value ($B) 
Including Facebook/WhatsApp 
Note: See transactions by category in full Review 
Note: Other categories in grey account for $0.5B of M&A in LTM 
Note: Transaction value includes only disclosed or estimated amounts, including announced earn outs where applicable 
* LTM = last 12 months 
© Digi-Capital 2014 
Mobile internet M&A LTM* ($B) 
- 
5 
10 
15 
20 
25 
30 
35 
40 
45 
50 
- 
5 
10 
15 
20 
25 
30 
Total 
LTM Total 
WhatsApp with that? 
Facebook/WhatsApp 
acquisition sent a clear message 
Individual sector transactions in full Review
Games 5.0 
Messaging (excluding Facebook/ WhatsApp) 4.1 
Music 3.0 
Food & Drink 2.8 
Finance 2.3 
Advertising/ 
marketing 2.3 
mCommerce 1.9 
Enterprise/ B2B 1.9 
Photo & Video 1.3 
Utilities 1.2 
Navigation 1.0 
Tech 0.8 
Entertainment 0.4 
12 
Continuing the M&A growth trend (even without FB/WhatsApp) 
Note: See transactions by category in full Review 
Note: Other categories in grey account for $0.5B of M&A in LTM 
Note: Transaction value includes only disclosed or estimated amounts, including announced earn outs where applicable 
* LTM = last 12 months 
Mobile internet M&A ($B) 
Quarterly Transaction Value ($B) 
Last 12 Month Total Transaction Value ($B) 
© Digi-Capital 2014 
Mobile internet M&A LTM ($B) 
Excluding Facebook/WhatsApp 
- 
5 
10 
15 
20 
25 
30 
- 
2 
4 
6 
8 
10 
12 
14 
Total 
LTM Total 
Time to buy Major mobile internet M&A for both growth and defence 
Individual sector transactions in full Review
Opportunities across the mobile internet Investment Quadrantx 
13 
Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner, Strategy Analytics, Zenith Optimedia, Business Insider, Goldman Sachs 
* LTM = Last Twelve Months 
x On a relative basis compared to revenue forecasts for illustrative purposes only (see Methodology) 
Note: chart excludes internal corporate investments, and Books, Medical, News, Sports and Weather sectors because of no M&A in last 12 months 
Navigation 
Utilities 
Photo & video 
Entertainment 
Health 
& fitness 
Games 
Messaging 
Enterprise/ 
B2B 
Wearables 
Business 
Education 
Lifestyle 
Advertising/ marketing 
App store/ distribution 
mCommerce 
Travel/ 
Transport 
Social 
networking 
Finance 
Consolidation potential 
Investment potential 
Hidden gems 
Exit opportunities 
Major opportunities 
Selective opportunities 
© Digi-Capital 
Digi-Capital mobile internet Investment Quadrantx
0 
50 
100 
150 
200 
250 
300 
350 
31-Dec-10 
30-Apr-11 
31-Aug-11 
31-Dec-11 
30-Apr-12 
31-Aug-12 
31-Dec-12 
30-Apr-13 
31-Aug-13 
31-Dec-13 
30-Apr-14 
Advertising/Marketing 
App Store/Distribution 
Enterprise/B2B 
Entertainment 
Food and Drink 
Games 
Lifestyle 
MCommerce 
Messaging 
Music 
Navigation 
Social Networking 
Tech 
Utilities 
All Mobile Internet 
14 
Mobile internet stocks up with different performance across sectors 
Digi-Capital mobile internet public market indices 
(base = 100) 
Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014 
© Digi-Capital 2014 
Mixed message Mobile internet market broadly up, but some sectors more than others 
Individual sector public company comparables and indices in full Review
10% 
100% 
1000% 
15 
Relative public company valuations vary widely across sectors 
Mobile internet sector relative public market valuation ranges 
(percentage relative to mean) 
Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014 
X Where available 
* Note: valuation multiples based on 2013 actual sales on logarithmic scale 
Tech 
Social networking 
Navigation 
Enterprise/B2B 
Utilities 
Music 
App store/distribution 
Messaging 
Lifestyle 
Games 
Entertainment 
Enterprise/B2B 
Advertising/marketing 
Relative valuation range (low to high %) compared to mean valuation of relevant public companies* on logarithmic scale 
(mean) 
50% 
© Digi-Capital 2014 
Not all apps are created equal 
Up to 500% market cap variance relative to revenue 
500% 
Food & drink 
5% 
Individual sector public company comparables in full Reviewx
16 
Relative M&A valuations vary even more widely 
Mobile internet sector relative M&A valuation ranges 
(percentage relative to mean) 
Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014 
X Where available 
*Note: valuation multiples based on recent M&A revenue multiples. Facebook/WhatsApp multiple excluded as an outlier 
Relative valuation range (low to high %) compared to mean valuation of recent mobile internet M&As* on logarithmic scale 
1% 
10% 
100% 
1000% 
Tech 
Social networking 
Utilities 
Photo & Video 
Finance 
Messaging 
mCommerce 
Games 
Entertainment 
Enterprise/B2B 
Advertising/marketing 
(mean) 
500% 
50% 
5% 
© Digi-Capital 2014 
No really – app inequality rules 
Up to 1,000% M&A valuation variance relative to revenue 
Individual sector M&A comparables in full Reviewx
17 
iOS generates the most revenue, Android the most downloads 
Sources: Digi-Capital, Distimo (US data), Apple, Google, Flurry, IDC, Business Intelligence, One Platform Foundation, Companies 
Apple App Store vs Google Play relative monetization 
Selected Android App Stores 
Available apps (K) and app downloads (B) 
- 
10 
20 
30 
40 
50 
60 
- 
100 
200 
300 
400 
500 
600 
700 
800 
900 
1,000 
01/08 
04/08 
07/08 
10/08 
01/09 
04/09 
07/09 
10/09 
01/10 
04/10 
07/10 
10/10 
01/11 
04/11 
07/11 
10/11 
01/12 
04/12 
07/12 
10/12 
01/13 
04/13 
07/13 
10/13 
iOS Apps (K) 
Google Play Apps (K) 
iOS Downloads (B) 
Google Play Downloads (B) 
Apps (K) 
Downloads (B) 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
80% 
90% 
100% 
Total revenue 
Advertising 
Paid apps & in- app purchase 
In-app purchase 
Revenue per download 
Apple App Store 
Google Play 
Google Play apps and downloads passed iOS in 2013 
App Store 
Downloads 
Apps 
Average downloads per app 
Country 
Amazon 
25M per month 
76K 
329 per month 
Worldwide 
Anzhi 
180M per month 
80K 
2,250 per month 
China 
AppChina 
30M per month 
120K 
250 per month 
China 
D.cn 
30M per month 
n/a 
n/a 
China 
gFan 
2.5B total 
n/a 
n/a 
China 
Google Play 
60B total 
1M 
3,125 per month 
Worldwide 
HiAPK 
290M per month 
511K 
568 per month 
China 
Lenovo 
300M total 
400K 
750 total 
China 
Mobango 
1B total 
100K 
10,000 total 
Worldwide 
Opera Mobile 
30M per month 
70K 
429 per month 
Worldwide 
SlideME 
15M per month 
40K 
375 per month 
Worldwide 
SK T-Store 
28M per month 
72K 
389 per month 
Korea 
Tencent 
300M per month 
100K 
3,000 per month 
China
18 
In-app purchases dominate consumer apps, not all categories 
Global app revenue share (iOS/Android) 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
80% 
90% 
100% 
News 
Games 
Social 
Books 
Entertainment 
Music 
Education 
Productivity 
Navigation 
Free with in-app purchase 
Paid 
Paid with in-app purchase 
Selected app category revenue share (iOS) 
92% 
98% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
80% 
90% 
100% 
iOS 
Android (Google Play) 
Free with in-app purchase 
Paid 
Paid with in-app purchase 
Sources: Distimo, AppAnnie, Digi-Capital 
App category downloads vs revenue share (iOS) 
40% 
74% 
60% 
26% 
0% 
10% 
20% 
30% 
40% 
50% 
60% 
70% 
80% 
90% 
100% 
Downloads 
Revenue 
Games 
All other apps 
© Digi-Capital 2014 
Play the game 
In-app purchases 4x more effective for games than all other app types
19 
App as a Service emerging as a different model for mobile 
Standalone App 
App as a Service 
Value to user 
Main value from app operating standalone on device 
(e.g. Angry Birds) 
Primary or partial value from app cloud functionality 
(e.g. Dropbox) 
Access 
Fat client download 
Thin client download and/or responsive website 
Price 
Paid or free 
Free 
Data/media access 
On device or mixed cloud/device 
Mixed cloud/device or pure cloud 
Offline usage 
Yes 
Yes, partial, or none 
Business model 
Paid, in-app purchase, advertising 
Subscription, in-app purchase, advertising 
Distribution 
App store only 
App store and/or mobile web 
App store revenue share 
Always (paid, in-app purchase) 
Not always 
Content updates 
Infrequent client updates 
Frequent server side updates 
Live Ops Team 
Rarely 
Almost always 
•In-app purchases have monetized games effectively, where user value mainly standalone on mobile devices (i.e. limited cloud functionality) 
•In-app purchases for all other app categories monetize 4x less effectively than games, including where user value mainly from cloud functionality 
•Software as a Service models being adapted to App as a Service to monetize other consumer app categories more effectively 
Source: Digi-Capital 
© Digi-Capital 2014
20 
So where standalone games dominated 2013 consumer revenue 
Practical 
Leisure 
App as a 
Service 
Standalone 
App 
Finance 
Sports 
Lifestyle 
News 
Books 
Business 
Medical 
Productivity 
Utilities 
Education 
Health & Fitness 
Navigation 
Entertainment 
Social Networking 
Photo & 
Video 
Travel 
Music 
Mobile consumer app sector revenue 2013 
(Size of bubble = revenue 2013) 
Weather 
Games 
74% 
Source: Digi-Capital 
© Digi-Capital 2014 
Playtime! 
Standalone games dominated app store revenues in 2013 
Individual sector forecasts in full Review
21 
App as a Service could give a very different picture by 2017 
Practical 
Leisure 
App as a 
Service 
Standalone 
App 
Mobile consumer app sector revenue 2017F 
(Size of bubble = revenue 2017F) 
Finance 
Sports 
Lifestyle 
News 
Books 
Business 
Medical 
Productivity 
Education 
Health & Fitness 
Navigation 
Entertainment 
Social Networking 
Photo & 
Video 
Travel 
Music 
Weather 
Games 
49% 
Utilities 
Source: Digi-Capital 
© Digi-Capital 2014 
Now it’s my turn 
Non-games app sectors to take >50% of app revenues by 2017F 
Individual sector forecasts in full Review
Top 1% grossing apps vs top 5% grossing apps (selected app category) 
* Source: Matt Tubergen, Digi-Capital, multiple data sources 
Note: all data and analysis in Operational Metrics section 
Top 1% grossing apps outperform against core operating metrics 
22 
1x 
1x 
1x 
2x 
2x 
2x 
2x 
3x 
4x 
7x 
8x 
9x 
20x 
0x 
5x 
10x 
15x 
20x 
25x 
30x 
35x 
% of organic to paid users 
ARPD - PU (Paid User) 
% of paid conversion in first 30 days 
7 day retention rate 
Average session length 
3 day retention rate 
% of paid conversion in first 90 days 
Second session conversion rate 
Sessions per week 
Sessions first 7 days/following 7 days 
ARPD - AU (Average User) 
% of paid conversion in first 7 days 
Lifetime Value 
Sessions per day 
35x 
© Digi-Capital 2014 
It’s all about the metrics 
Top 1% grossing apps outperform top 5% grossing apps in core metrics
1 
10 
100 
1,000 
23 
Billion dollar mobile companies emerging at an accelerating pace 
Selected mobile internet companies with valuation ≥$1B 
(recent estimates on logarithmic scales) 
Value created per year since founding ($M/year) on logarithmic scale 
Valuation ($B) on logarithmic scale 
20 
4,000 
Sources: Bloomberg, WSJ, TechCrunch, Time, NYT, Companies, Digi-Capital 
5 
500 
2,000 
© Digi-Capital 2014 
Bigger and faster More value being created at a faster rate than ever before
With a changing pyramid of potential consolidators 
24 
Note: Companies are for illustrative purposes only 
© Digi-Capital 2014 
Block and tackle 
Major acquisitions aimed at strategic growth and defence 
Snakes and ladders 
Today’s growth companies could become tomorrow’s consolidators
25 
Now is the time to invest for growth or be bought 
* Note: outlier deals may occur 
Mobile internet sector consolidation curve 
Sector 
Launch 
Sector Growth 
for Scale 
Sector 
Consolidation 
Sector 
Equilibrium 
Sector 
Consolidation 
Low 
High 
Medium 
Messaging 
Tech 
Expected 
Deal 
Activity* 
-VC Investment 
-Some small M&A 
-Limited M&A/ investment 
-Cost focus 
-Alliances or spinoffs 
-Growth equity investment 
-High volume, mid-market strategic M&A 
-Leveraged buyouts 
-Low volume, large scale strategic M&A 
Wearables 
Utilities 
Advertising/Marketing 
Navigation 
Photo & Video 
mCommerce 
Lifestyle 
Food & Drink 
Entertainment 
Music 
Social Networking 
Enterprise/B2B 
Smartphones/Tablets 
Infrastructure 
App Store/Distribution 
Games 
Travel/Transport 
Books 
© Digi-Capital 2014 
Status quo is not an option 
Massive growth and disruption require investment or exit
26 
1. Executive summary (page 19) 
a)Mobile internet market economic overview 
i.Major mobile internet market economic trends 
ii.Mobile internet usage vs other media (2009 - 2013) 
iii.Mobile internet revenue share (2013 vs 2017F) - mCommerce sales, consumer apps revenue, enterprise mobility revenue, mobile web adspend, wearables revenue 
iv.mCommerce regional sales forecast (2013 – 2017F) – Asia, North America, Europe (West & East), LatAm, ME/Africa 
v.Mobile consumer apps revenue forecast by app sector (2011 - 2017F) 
b)Global mobile internet investment and M&A overview 
i.Global mobile internet investment transaction value by sector (Q1 2011 – Q2 2014) 
ii.Global mobile apps M&A transaction value by sector (Q1 2011 – Q2 2014) 
iii.Digi-Capital mobile internet Investment Quadrants 
iv.Mobile internet public market indices by sector (Q1 2011 – Q2 2014) 
v.Mobile internet public market valuation ranges by sector (as at Q2 2014) 
vi.Mobile internet M&A valuation ranges by sector 
c)Mobile internet industry trends, highlights and detailed operational metrics 
i.iOS vs Android apps and downloads 
ii.iOS vs Android relative monetization 
iii.Global Android app store downloads, apps and average downloads per app 
iv.Global app revenue share (iOS/Android) 
v.App category downloads vs revenue by app category 
vi.App as a Service overview 
vii.App business model segmentation by app category 
viii.Operational metrics analysis overview (top 1% grossing apps vs top 5% grossing apps) 
ix.Billion dollar mobile internet company valuations vs value created per year since founding 
x.Mobile internet consolidators overview 
xi.Mobile internet sector consolidation curve 
Table of contents (of full Review) 
BUY FULL REVIEW
27 
2. Public company and M&A comparables (page 41) 
a)Public company comparables by sector (59 public companies included - see companies by sector below) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Sectors are mobile advertising/marketing, app store/distribution, enterprise/B2B, entertainment, food & drink, games, lifestyle, mCommerce, messaging, music, navigation, social networking, tech, utilities and all sectors combined 
b)M&A comparables by sector 
i.EV / revenue (low, high, mean, median) and EV / EBITDA (low, high, mean, median)* 
ii.Sectors are mobile advertising/marketing (no EBITDA multiples), enterprise/B2B, entertainment, finance, games, mCommerce, messaging (no EBITDA multiples), photo & video (no EBITDA multiples), social networking, tech, utilities and all sectors combined 3. Operational metrics analysis (page 47) 
a)Selected key performance metrics for games, entertainment, finance, messaging and music sectors 
b)Operational metrics in each sector for top 1% grossing apps, top 5% grossing apps, top 25% grossing apps, top 50% grossing apps, relative performance of top 1% grossing vs top 5% grossing multiples, top 1% grossing vs top 25% grossing multiples, top 1% grossing vs top 50% grossing multiples 
c)Selected metrics include sessions per day, lifetime value, % paid conversion in first 7 days, ARPDAU, sessions first 7 days/following 7 days, sessions per week, second session conversion rate, % of paid conversion in first 90 days, 3 day retention, average session length, 7 day retention rate, % of paid conversion in first 30 days, ARPDPU, % of organic to paid users, 90 day retention rate, 7 day registration rate, 30 day retention rate, 2 day completed registration rate, and 14 day registration rate. Selected metrics differ by app category 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
28 
4. Mobile advertising/marketing review (page 49) 
a)Mobile advertising spend forecast (2013 – 2017F)x 
i.In-app advertising spend 
ii.Mobile web advertising spend 
b)Public company comparables (Adways, Hipcricket, Kitara Media, Mobile Embrace, Rocket Fuel) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
d)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* 
e)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 5. App store/distribution review (page 94) 
a)App store revenue share forecast (2013 – 2017F)** 
b)Public company comparables (Sungy Mobile) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q4 2013 – Q2 2014) 
c)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
d)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
Sources: Digi-Capital, Zenith Optimedia, PWC, AppAnnie, Companies, Gartner 
x In-app advertising and mobile web advertising spend, excluding mobile advertising/marketing services revenue 
** App store revenue share component only 
BUY FULL REVIEW 
Table of contents (of full Review)
29 
6. Books apps sector review (page 102) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 7. Business apps sector review (page 107) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c) Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 8. Education apps sector review (page 114) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c) Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
30 
9. Enterprise mobility/B2B sector review (page 122) 
a)Revenue forecast (enterprise apps) (2012 and 2017F) 
b)Public company comparables (Citrix Systems, Clicksoftware Technologies, Fleetmatics, Globo International, Mobile Iron, Vocera Communications) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
ii.EV / EBITDA (low, high, mean, median) 
d)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* 
e)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 10. Entertainment apps sector review (page 151) 
a)Revenue forecast (2013 – 2017F) 
b)Public company comparables (Dwango, Mandalay Digital, Moko Social Media, MTI, Ubiquity Broadcasting, Youku Tudou) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
ii.EV / EBITDA (low, high, mean, median) 
d)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps 
e)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* 
f)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
31 
11. Finance apps sector review (page 171) 
a)Revenue forecast (2013 – 2017F) 
b)M&A comparables 
i.EV / revenue (low, high, mean, median) 
ii.EV / EBITDA (low, high, mean, median) 
c)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps 
d)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* 
e)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 12. Food & Drink apps sector review (page 183) 
a)Public company comparables (Grub Hub, Just Eat) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q2 2014) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
32 
13. Games apps sector review (page 195) 
a)Revenue forecast (2013 – 2017F) 
b)Public company comparables (Ateam, Colopl, Com2us, Crooz, Cyberagent, DeNA, Drecom, Forgame, G5 Entertainment, Gameloft, Gamevil, Glu Mobile, Gree, Gung Ho, IGG, King, Klab, NHN, Taomee, Voltage) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
ii.EV / EBITDA (low, high, mean, median) 
d)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps 
e)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple, net profit multiple* 
f)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 14. Health & Fitness apps sector review (page 239) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
33 
15. Lifestyle apps sector review (page 247) 
a)Revenue forecast (2013 – 2017F) 
b)Public company comparables (Move, Yelp, Zillow, Zoopla) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
d)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 16. mCommerce apps sector review (page 257) 
a)mCommerce sales forecast (2013 – 2017F) 
i.By smartphone 
ii.By tablet 
b)Public company comparables (Bango, Mint Wireless, Net Element) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
ii.EV / EBITDA (low, high, mean, median) 
d)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* 
e)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
34 
17. Medical apps sector review (page 292) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 18. Messaging apps sector review (page 300) 
a)Revenue forecast (2013 and 2017F) 
b)Public company comparables (Naver, Tencent) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
d)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps 
e)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple* 
f)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
35 
19. Music apps sector review (page 319) 
a)Revenue forecast (2013 – 2017F) 
b)Public company comparables (Pandora) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps 
d)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
e)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 20. Navigation apps sector review (page 333) 
a)Revenue forecast (2013 – 2017F) 
b)Public company comparables (AutoNavi, Telenav, Tom Tom) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
d)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
36 
21. News apps sector review (page 340) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 22. Photo & Video apps sector review (page 345) 
a)Revenue forecast (2013 – 2017F) 
b)M&A comparables 
i.EV / revenue (low, high, mean, median) 
c)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple* 
d)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 23. Productivity apps sector review (page 364) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
37 
24. Social networking apps sector review (page 372) 
a)Revenue forecast (2013 – 2017F) 
b)Public company comparables (Facebook, MeetMe, Twitter, Weibo) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
ii.EV / EBITDA (low, high, mean, median) 
d)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* 
e)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 25. Sports apps sector review (page 392) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
38 
26. Mobile Tech sector review (page 399) 
a)Global mobile subscriber forecast by device type 
i.Smartphone 
ii.Tablet 
b)Public company comparables (Apple, Arm Holdings, Audience, Blackberry, Broadsoft, Gemalto, Google, Mavenir Systems, Microsoft, Nvidia, Samsung Electronics, Synaptics) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
ii.EV / EBITDA (low, high, mean, median) 
d)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* 
e)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 27. Travel/Transport apps sector review (page 443) 
a)Revenue forecast (2013 – 2017F) (Travel) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
39 
28. Utilities apps sector review (page 460) 
a)Revenue forecast (2013 – 2017F) 
b)Public company comparables (Cheetah Mobile, NQ Mobile) 
i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* 
ii.Public company index chart (Q1 2011 – Q2 2014) 
c)M&A comparables 
i.EV / revenue (low, high, mean, median) 
ii.EV / EBITDA (low, high, mean, median) 
d)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* 
e)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 29. Wearables sector review (page 488) 
a)Revenue forecast (2013 – 2017F) 
b)M&A transactions (Q1 2011 – Q2 2014) 
i.Date, target, acquirer, deal value ($M)* 
c)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
40 
30. Weather apps sector review (page 493) 
a)Revenue forecast (2013 – 2017F) 
b)Investment transactions (Q1 2011 – Q2 2014) 
i.Date, target, investors, deal value ($M)* 
* Where available 
BUY FULL REVIEW 
Table of contents (of full Review)
41 
About Digi-Capital
42 
About Digi-Capital 
Digi-Capital advises mobile internet, games & digital clients across America, China, Japan, South Korea and Europe 
Sell-side M&A 
Buy-side M&A 
Fundraising 
Investment 
Board Advisory 
Strategic Consulting 
Industry Analysis 
Selected Clients
Mobile Internet Investment Review Q2 2014 
Executive Summary 
Contact: info@digi-capital.com 
© Digi-Capital 2014 
www.digi-capital.com 
Authorised and regulated by the Financial Conduct Authority

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The Growth of Mobile Internet Revenue - Tim Merel, Managing Director Digi-Capital

  • 1. Mobile Internet Investment Review Q2 2014 Executive Summary Contact: info@digi-capital.com © Digi-Capital 2014 www.digi-capital.com Authorised and regulated by the Financial Conduct Authority
  • 2. 2 Disclaimer This document has been produced by Digi-Capital Limited and is furnished to you solely for your information and may not be reproduced or redistributed, in whole or in part, to any other person. No representation or warranty (expressed or implied) is made as to, and no reliance should be placed on, the fairness, accuracy or completeness of the information contained herein and, accordingly, Digi-Capital Limited does not accept any liability whatsoever arising directly or indirectly from the use of this document. In particular, the inclusion of any financial projections are presented solely for illustrative purposes and do not constitute a forecast. The recipient should independently review the underlying assumptions of the financial projections. This document is intended for initial contact with individuals and entities known to Digi-Capital Limited. This document is intended for use by the individual to whom it is sent, it is confidential and may not be reproduced in any form, further distributed to any other person, passed on, directly or indirectly, to any other person or published, in whole or in part, for any purpose without the prior written consent of Digi-Capital Limited. In the event that you are not the recipient indicated and you have inadvertently received this document, please delete it immediately. This document does not constitute or form part of, and should not be construed as, an offer, solicitation or invitation to purchase, subscribe for, or otherwise acquire any securities nor shall it or any part of it nor the fact of its distribution form the basis of or be relied upon in connection with any contract or commitment whatsoever. Any investment decision should be made solely on final documentation, and then only after review of the diligence materials and consideration of all relevant risks. Digi-Capital Limited does not have any responsibility for the information contained herein and does not make any representations or warranties, express or implied, as to the adequacy, accuracy or completeness of any statements, estimates or other information contained in this document. The information contained herein, while obtained from sources believed to be reliable, is not guaranteed as to its accuracy or completeness. This document may include forward-looking statements, including, but not limited to, statements as to future operating results and potential acquisitions and contracts. Forward-looking statements are sometimes, but not always, identified by their use of a date in the future or such words as “anticipates”, “aims”, “could”, “may”, “should”, “expects”, “believes”, “intends”, “plans” or “targets”. By their nature, forward-looking statements are inherently predictive, speculative and involve risk and uncertainty because they relate to events and depend on circumstances that will occur in the future. There are a number of factors that could cause actual results and developments to differ materially from those expressed or implied by these forward-looking statements. No assurances can be given that the forward-looking statements in this document will be realised. Digi-Capital Limited does not intend to update these forward-looking statements. No securities regulatory authority has approved or expressed an opinion about Digi-Capital Limited’s business prospects or any related securities. Any such securities have not been and will not be registered under the United States Securities Act of 1933, as amended (the "Securities Act"), or any other state or federal securities laws and may not be offered or sold in the United States of America absent registration under the Securities Act or an exemption from the registration requirements thereof. Digi-Capital Limited and any entity referred to in this document have not and will not be registered under the United States Securities Exchange Act of 1934, as amended or the US Investment Company Act of 1940, as amended, and any related securities may not be offered or sold or otherwise transferred within the United States or to, or for the account or benefit of, U.S. persons except under circumstances which will not require Digi-Capital Limited or any associated entity to register in the United States in accordance with the foregoing laws or any other law. Digi-Capital Limited is authorised and regulated by the Financial Conduct Authority. Digi-Capital Limited is the copyright owner of this document and does not grant you any licence to copy, adapt or distribute it, in whole or in part, without Digi-Capital Limited’s written permission to do so.
  • 3. Executive summary Public company and M&A comparables Operational metrics analysis Mobile internet sector reviews (revenue forecasts, public company comparable valuation multiples, public company indices, M&A transactions, M&A valuation multiples, investment transactions - Q1 2011 to Q2 2014, operational metrics analysis)* •Advertising/marketing •App store/distribution •Books •Business •Education •Enterprise mobility/B2B •Entertainment •Finance •Food & drink •Games •Health & fitness •Lifestyle •mCommerce •Medical About Digi-Capital 3 •Messaging •Music •Navigation •News •Photo & video •Productivity •Social networking •Sports •Mobile Tech •Travel/transport •Utilities •Wearables •Weather 19 41 47 49 94 102 107 114 122 151 171 183 195 239 247 257 292 496 300 319 333 340 345 364 372 392 399 443 460 488 493 * Where available - see detailed table of contents for individual sector contents Note: investments <$250K included in total figures, but not listed separately Contents (of full Review) BUY FULL REVIEW Detailed table of contents at end of this free summary
  • 5. 5 Mobile internet revenue to grow >3x to $700B* by 2017 •Mobile internet revenue to grow >3x to $700B* by 2017F driven by mCommerce, IAPx and App as a Service •mCommerce growth to >$500B sales by 2017F driven by Asia, America and Europe (almost half in Asia) •Consumer apps to >$70B by 2017F with non-games apps to double revenue share from 26% to 51% •Mobile internet investment record >$14B in last 12 months •Mobile internet M&A record >$47B in the last 12 months (>$28B excluding Facebook/WhatsApp) •Opportunities across mobile internet Investment Quadrant with >20 “billion dollar” companies already •Mobile internet public and private company relative valuations vary significantly across sectors •Deep metrics understanding enables data driven approach to mobile internet investment and growth * Note: Approximate mobile value added ecosystem revenue forecast 2017F X IAP = in-app- purchase
  • 6. -30% -20% -10% 0% 10% 20% 30% 40% 50% 60% -40% -20% 0% 20% 40% 60% 80% Consumer media consumption marketshare/growth (Size of bubble = marketshare 2013) Sources Digi-Capital, eMarketer, Business Intelligence, US data, other smaller media not shown Dramatic mobile usage growth is disrupting incumbents Mobile 20% Print 4% Long term CAGR (09-13) Short term growth (12-13) Radio 12% TV 38% Online 20% 6 © Digi-Capital 2014 Online Pain Mobile cannibalizing Online faster than TV Mobile Gain Mobile has grown total media usage by 13.6%
  • 7. $516B $74B $53B $42B $11B $133B $21B $26B $12B $3B Mobile internet revenue to grow >3x to $700Bx by 2017 7 Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner, Strategy Analytics, Zenith Optimedia, Business Insider, Goldman Sachs * Note: In-app advertising revenue included in consumer apps revenue † Note: Excludes smartphone/tablet sales and mobile subscription revenue x Note: Approximate revenue for mobile value added ecosystem © Digi-Capital 2014 mCommerce dominates with mCommerce, in-app purchase, App as a Service, advertising models driving revenue growth 2013 2017 mCommerce Consumer apps Enterprise mobility Mobile web adspend Wearables
  • 8. mCommerce to >$500B sales driven by Asia, America and Europe 8 mCommerce regional sales ($B)† Sources: Digi-Capital, Goldman Sachs, eMarketer, Companies - 100 200 300 400 500 600 2013 2014F 2015F 2016F 2017F Asia North America Western Europe Eastern Europe Latin America ME/Africa The Asian mCommerce century Asia to account for almost half of global mCommerce by 2017F © Digi-Capital 2014 mCommerce sector forecasts by smartphone and tablet in full Review
  • 9. 0 10 20 30 40 50 60 70 80 2011 2012 2013 2014F 2015F 2016F 2017F Games Social Networking Books Music Medical Productivity Education Entertainment News Photo & Video Navigation Travel Lifestyle Utilities Business Sports Health & Fitness Finance Weather Other 9 Consumer apps to >$70B revenue driven by explosion of diversity Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner Note: does not include mobile web advertising (see separate mobile advertising revenue forecasts in advertising/marketing chapter), mCommerce direct sales, enterprise/B2B revenue, or mobile tech revenue 51% 74% 49% Global Mobile Apps Sector Revenue ($B) 26% © Digi-Capital 2014 Game changer Non-games categories to match games revenue by 2017 Individual sector forecasts in full Review
  • 10. Travel/ Transport 3.4 Utilities 1.5 mCommerce 1.4 Games 1.0 Tech 0.9 Social Networking 0.8 Enterprise/ B2B 0.8 Advertising/ marketing 0.7 Messaging 0.7 Photo & Video 0.6 Music 0.4 Food & Drink 0.4 Finance 0.3 Lifestyle 0.2 Entertainment 0.2 App store/ distribution 0.2 Health & Fitness 0.2 Medical 0.2 Other 0.7 10 Mobile internet investment record >$14B in last 12 months Note: See transactions by category in full Review Note: Transaction value includes only disclosed or estimated amounts * LTM = last 12 months Mobile internet investments ($B ex-IPOs) Quarterly Transaction Value ($B) Last 12 Month Total Transaction Value ($B) Mobile internet investments LTM* ($B ex-IPOs) © Digi-Capital 2014 0 2 4 6 8 10 12 14 16 - 1 2 3 4 5 6 Total LTM Total VCs love mobile internet 269% investment growth from Q2 2013 to Q2 2014 Individual sector transactions in full Review
  • 11. Messaging (including Facebook/ WhatsApp) 23.1 Games 5.0 Music 3.0 Food & Drink 2.8 Finance 2.3 Advertising/ marketing 2.3 mCommerce 1.9 Enterprise/B2B 1.9 Photo& Video 1.3 Utilities 1.2 Navigation 1.0 Tech 0.8 Entertainment 0.4 11 Mobile internet M&A record >$47B in last 12 months Mobile internet M&A ($B) Quarterly Transaction Value ($B) Last 12 Month Total Transaction Value ($B) Including Facebook/WhatsApp Note: See transactions by category in full Review Note: Other categories in grey account for $0.5B of M&A in LTM Note: Transaction value includes only disclosed or estimated amounts, including announced earn outs where applicable * LTM = last 12 months © Digi-Capital 2014 Mobile internet M&A LTM* ($B) - 5 10 15 20 25 30 35 40 45 50 - 5 10 15 20 25 30 Total LTM Total WhatsApp with that? Facebook/WhatsApp acquisition sent a clear message Individual sector transactions in full Review
  • 12. Games 5.0 Messaging (excluding Facebook/ WhatsApp) 4.1 Music 3.0 Food & Drink 2.8 Finance 2.3 Advertising/ marketing 2.3 mCommerce 1.9 Enterprise/ B2B 1.9 Photo & Video 1.3 Utilities 1.2 Navigation 1.0 Tech 0.8 Entertainment 0.4 12 Continuing the M&A growth trend (even without FB/WhatsApp) Note: See transactions by category in full Review Note: Other categories in grey account for $0.5B of M&A in LTM Note: Transaction value includes only disclosed or estimated amounts, including announced earn outs where applicable * LTM = last 12 months Mobile internet M&A ($B) Quarterly Transaction Value ($B) Last 12 Month Total Transaction Value ($B) © Digi-Capital 2014 Mobile internet M&A LTM ($B) Excluding Facebook/WhatsApp - 5 10 15 20 25 30 - 2 4 6 8 10 12 14 Total LTM Total Time to buy Major mobile internet M&A for both growth and defence Individual sector transactions in full Review
  • 13. Opportunities across the mobile internet Investment Quadrantx 13 Sources: Digi-Capital, PWC, AppAnnie, Companies, Gartner, Strategy Analytics, Zenith Optimedia, Business Insider, Goldman Sachs * LTM = Last Twelve Months x On a relative basis compared to revenue forecasts for illustrative purposes only (see Methodology) Note: chart excludes internal corporate investments, and Books, Medical, News, Sports and Weather sectors because of no M&A in last 12 months Navigation Utilities Photo & video Entertainment Health & fitness Games Messaging Enterprise/ B2B Wearables Business Education Lifestyle Advertising/ marketing App store/ distribution mCommerce Travel/ Transport Social networking Finance Consolidation potential Investment potential Hidden gems Exit opportunities Major opportunities Selective opportunities © Digi-Capital Digi-Capital mobile internet Investment Quadrantx
  • 14. 0 50 100 150 200 250 300 350 31-Dec-10 30-Apr-11 31-Aug-11 31-Dec-11 30-Apr-12 31-Aug-12 31-Dec-12 30-Apr-13 31-Aug-13 31-Dec-13 30-Apr-14 Advertising/Marketing App Store/Distribution Enterprise/B2B Entertainment Food and Drink Games Lifestyle MCommerce Messaging Music Navigation Social Networking Tech Utilities All Mobile Internet 14 Mobile internet stocks up with different performance across sectors Digi-Capital mobile internet public market indices (base = 100) Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014 © Digi-Capital 2014 Mixed message Mobile internet market broadly up, but some sectors more than others Individual sector public company comparables and indices in full Review
  • 15. 10% 100% 1000% 15 Relative public company valuations vary widely across sectors Mobile internet sector relative public market valuation ranges (percentage relative to mean) Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014 X Where available * Note: valuation multiples based on 2013 actual sales on logarithmic scale Tech Social networking Navigation Enterprise/B2B Utilities Music App store/distribution Messaging Lifestyle Games Entertainment Enterprise/B2B Advertising/marketing Relative valuation range (low to high %) compared to mean valuation of relevant public companies* on logarithmic scale (mean) 50% © Digi-Capital 2014 Not all apps are created equal Up to 500% market cap variance relative to revenue 500% Food & drink 5% Individual sector public company comparables in full Reviewx
  • 16. 16 Relative M&A valuations vary even more widely Mobile internet sector relative M&A valuation ranges (percentage relative to mean) Sources: Digi-Capital, Lazard, Factset, Bloomberg at 30 June 2014 X Where available *Note: valuation multiples based on recent M&A revenue multiples. Facebook/WhatsApp multiple excluded as an outlier Relative valuation range (low to high %) compared to mean valuation of recent mobile internet M&As* on logarithmic scale 1% 10% 100% 1000% Tech Social networking Utilities Photo & Video Finance Messaging mCommerce Games Entertainment Enterprise/B2B Advertising/marketing (mean) 500% 50% 5% © Digi-Capital 2014 No really – app inequality rules Up to 1,000% M&A valuation variance relative to revenue Individual sector M&A comparables in full Reviewx
  • 17. 17 iOS generates the most revenue, Android the most downloads Sources: Digi-Capital, Distimo (US data), Apple, Google, Flurry, IDC, Business Intelligence, One Platform Foundation, Companies Apple App Store vs Google Play relative monetization Selected Android App Stores Available apps (K) and app downloads (B) - 10 20 30 40 50 60 - 100 200 300 400 500 600 700 800 900 1,000 01/08 04/08 07/08 10/08 01/09 04/09 07/09 10/09 01/10 04/10 07/10 10/10 01/11 04/11 07/11 10/11 01/12 04/12 07/12 10/12 01/13 04/13 07/13 10/13 iOS Apps (K) Google Play Apps (K) iOS Downloads (B) Google Play Downloads (B) Apps (K) Downloads (B) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Total revenue Advertising Paid apps & in- app purchase In-app purchase Revenue per download Apple App Store Google Play Google Play apps and downloads passed iOS in 2013 App Store Downloads Apps Average downloads per app Country Amazon 25M per month 76K 329 per month Worldwide Anzhi 180M per month 80K 2,250 per month China AppChina 30M per month 120K 250 per month China D.cn 30M per month n/a n/a China gFan 2.5B total n/a n/a China Google Play 60B total 1M 3,125 per month Worldwide HiAPK 290M per month 511K 568 per month China Lenovo 300M total 400K 750 total China Mobango 1B total 100K 10,000 total Worldwide Opera Mobile 30M per month 70K 429 per month Worldwide SlideME 15M per month 40K 375 per month Worldwide SK T-Store 28M per month 72K 389 per month Korea Tencent 300M per month 100K 3,000 per month China
  • 18. 18 In-app purchases dominate consumer apps, not all categories Global app revenue share (iOS/Android) 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% News Games Social Books Entertainment Music Education Productivity Navigation Free with in-app purchase Paid Paid with in-app purchase Selected app category revenue share (iOS) 92% 98% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% iOS Android (Google Play) Free with in-app purchase Paid Paid with in-app purchase Sources: Distimo, AppAnnie, Digi-Capital App category downloads vs revenue share (iOS) 40% 74% 60% 26% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Downloads Revenue Games All other apps © Digi-Capital 2014 Play the game In-app purchases 4x more effective for games than all other app types
  • 19. 19 App as a Service emerging as a different model for mobile Standalone App App as a Service Value to user Main value from app operating standalone on device (e.g. Angry Birds) Primary or partial value from app cloud functionality (e.g. Dropbox) Access Fat client download Thin client download and/or responsive website Price Paid or free Free Data/media access On device or mixed cloud/device Mixed cloud/device or pure cloud Offline usage Yes Yes, partial, or none Business model Paid, in-app purchase, advertising Subscription, in-app purchase, advertising Distribution App store only App store and/or mobile web App store revenue share Always (paid, in-app purchase) Not always Content updates Infrequent client updates Frequent server side updates Live Ops Team Rarely Almost always •In-app purchases have monetized games effectively, where user value mainly standalone on mobile devices (i.e. limited cloud functionality) •In-app purchases for all other app categories monetize 4x less effectively than games, including where user value mainly from cloud functionality •Software as a Service models being adapted to App as a Service to monetize other consumer app categories more effectively Source: Digi-Capital © Digi-Capital 2014
  • 20. 20 So where standalone games dominated 2013 consumer revenue Practical Leisure App as a Service Standalone App Finance Sports Lifestyle News Books Business Medical Productivity Utilities Education Health & Fitness Navigation Entertainment Social Networking Photo & Video Travel Music Mobile consumer app sector revenue 2013 (Size of bubble = revenue 2013) Weather Games 74% Source: Digi-Capital © Digi-Capital 2014 Playtime! Standalone games dominated app store revenues in 2013 Individual sector forecasts in full Review
  • 21. 21 App as a Service could give a very different picture by 2017 Practical Leisure App as a Service Standalone App Mobile consumer app sector revenue 2017F (Size of bubble = revenue 2017F) Finance Sports Lifestyle News Books Business Medical Productivity Education Health & Fitness Navigation Entertainment Social Networking Photo & Video Travel Music Weather Games 49% Utilities Source: Digi-Capital © Digi-Capital 2014 Now it’s my turn Non-games app sectors to take >50% of app revenues by 2017F Individual sector forecasts in full Review
  • 22. Top 1% grossing apps vs top 5% grossing apps (selected app category) * Source: Matt Tubergen, Digi-Capital, multiple data sources Note: all data and analysis in Operational Metrics section Top 1% grossing apps outperform against core operating metrics 22 1x 1x 1x 2x 2x 2x 2x 3x 4x 7x 8x 9x 20x 0x 5x 10x 15x 20x 25x 30x 35x % of organic to paid users ARPD - PU (Paid User) % of paid conversion in first 30 days 7 day retention rate Average session length 3 day retention rate % of paid conversion in first 90 days Second session conversion rate Sessions per week Sessions first 7 days/following 7 days ARPD - AU (Average User) % of paid conversion in first 7 days Lifetime Value Sessions per day 35x © Digi-Capital 2014 It’s all about the metrics Top 1% grossing apps outperform top 5% grossing apps in core metrics
  • 23. 1 10 100 1,000 23 Billion dollar mobile companies emerging at an accelerating pace Selected mobile internet companies with valuation ≥$1B (recent estimates on logarithmic scales) Value created per year since founding ($M/year) on logarithmic scale Valuation ($B) on logarithmic scale 20 4,000 Sources: Bloomberg, WSJ, TechCrunch, Time, NYT, Companies, Digi-Capital 5 500 2,000 © Digi-Capital 2014 Bigger and faster More value being created at a faster rate than ever before
  • 24. With a changing pyramid of potential consolidators 24 Note: Companies are for illustrative purposes only © Digi-Capital 2014 Block and tackle Major acquisitions aimed at strategic growth and defence Snakes and ladders Today’s growth companies could become tomorrow’s consolidators
  • 25. 25 Now is the time to invest for growth or be bought * Note: outlier deals may occur Mobile internet sector consolidation curve Sector Launch Sector Growth for Scale Sector Consolidation Sector Equilibrium Sector Consolidation Low High Medium Messaging Tech Expected Deal Activity* -VC Investment -Some small M&A -Limited M&A/ investment -Cost focus -Alliances or spinoffs -Growth equity investment -High volume, mid-market strategic M&A -Leveraged buyouts -Low volume, large scale strategic M&A Wearables Utilities Advertising/Marketing Navigation Photo & Video mCommerce Lifestyle Food & Drink Entertainment Music Social Networking Enterprise/B2B Smartphones/Tablets Infrastructure App Store/Distribution Games Travel/Transport Books © Digi-Capital 2014 Status quo is not an option Massive growth and disruption require investment or exit
  • 26. 26 1. Executive summary (page 19) a)Mobile internet market economic overview i.Major mobile internet market economic trends ii.Mobile internet usage vs other media (2009 - 2013) iii.Mobile internet revenue share (2013 vs 2017F) - mCommerce sales, consumer apps revenue, enterprise mobility revenue, mobile web adspend, wearables revenue iv.mCommerce regional sales forecast (2013 – 2017F) – Asia, North America, Europe (West & East), LatAm, ME/Africa v.Mobile consumer apps revenue forecast by app sector (2011 - 2017F) b)Global mobile internet investment and M&A overview i.Global mobile internet investment transaction value by sector (Q1 2011 – Q2 2014) ii.Global mobile apps M&A transaction value by sector (Q1 2011 – Q2 2014) iii.Digi-Capital mobile internet Investment Quadrants iv.Mobile internet public market indices by sector (Q1 2011 – Q2 2014) v.Mobile internet public market valuation ranges by sector (as at Q2 2014) vi.Mobile internet M&A valuation ranges by sector c)Mobile internet industry trends, highlights and detailed operational metrics i.iOS vs Android apps and downloads ii.iOS vs Android relative monetization iii.Global Android app store downloads, apps and average downloads per app iv.Global app revenue share (iOS/Android) v.App category downloads vs revenue by app category vi.App as a Service overview vii.App business model segmentation by app category viii.Operational metrics analysis overview (top 1% grossing apps vs top 5% grossing apps) ix.Billion dollar mobile internet company valuations vs value created per year since founding x.Mobile internet consolidators overview xi.Mobile internet sector consolidation curve Table of contents (of full Review) BUY FULL REVIEW
  • 27. 27 2. Public company and M&A comparables (page 41) a)Public company comparables by sector (59 public companies included - see companies by sector below) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Sectors are mobile advertising/marketing, app store/distribution, enterprise/B2B, entertainment, food & drink, games, lifestyle, mCommerce, messaging, music, navigation, social networking, tech, utilities and all sectors combined b)M&A comparables by sector i.EV / revenue (low, high, mean, median) and EV / EBITDA (low, high, mean, median)* ii.Sectors are mobile advertising/marketing (no EBITDA multiples), enterprise/B2B, entertainment, finance, games, mCommerce, messaging (no EBITDA multiples), photo & video (no EBITDA multiples), social networking, tech, utilities and all sectors combined 3. Operational metrics analysis (page 47) a)Selected key performance metrics for games, entertainment, finance, messaging and music sectors b)Operational metrics in each sector for top 1% grossing apps, top 5% grossing apps, top 25% grossing apps, top 50% grossing apps, relative performance of top 1% grossing vs top 5% grossing multiples, top 1% grossing vs top 25% grossing multiples, top 1% grossing vs top 50% grossing multiples c)Selected metrics include sessions per day, lifetime value, % paid conversion in first 7 days, ARPDAU, sessions first 7 days/following 7 days, sessions per week, second session conversion rate, % of paid conversion in first 90 days, 3 day retention, average session length, 7 day retention rate, % of paid conversion in first 30 days, ARPDPU, % of organic to paid users, 90 day retention rate, 7 day registration rate, 30 day retention rate, 2 day completed registration rate, and 14 day registration rate. Selected metrics differ by app category * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 28. 28 4. Mobile advertising/marketing review (page 49) a)Mobile advertising spend forecast (2013 – 2017F)x i.In-app advertising spend ii.Mobile web advertising spend b)Public company comparables (Adways, Hipcricket, Kitara Media, Mobile Embrace, Rocket Fuel) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) d)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* e)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 5. App store/distribution review (page 94) a)App store revenue share forecast (2013 – 2017F)** b)Public company comparables (Sungy Mobile) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q4 2013 – Q2 2014) c)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* d)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* Sources: Digi-Capital, Zenith Optimedia, PWC, AppAnnie, Companies, Gartner x In-app advertising and mobile web advertising spend, excluding mobile advertising/marketing services revenue ** App store revenue share component only BUY FULL REVIEW Table of contents (of full Review)
  • 29. 29 6. Books apps sector review (page 102) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 7. Business apps sector review (page 107) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 8. Education apps sector review (page 114) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c) Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 30. 30 9. Enterprise mobility/B2B sector review (page 122) a)Revenue forecast (enterprise apps) (2012 and 2017F) b)Public company comparables (Citrix Systems, Clicksoftware Technologies, Fleetmatics, Globo International, Mobile Iron, Vocera Communications) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) ii.EV / EBITDA (low, high, mean, median) d)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* e)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 10. Entertainment apps sector review (page 151) a)Revenue forecast (2013 – 2017F) b)Public company comparables (Dwango, Mandalay Digital, Moko Social Media, MTI, Ubiquity Broadcasting, Youku Tudou) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) ii.EV / EBITDA (low, high, mean, median) d)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps e)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* f)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 31. 31 11. Finance apps sector review (page 171) a)Revenue forecast (2013 – 2017F) b)M&A comparables i.EV / revenue (low, high, mean, median) ii.EV / EBITDA (low, high, mean, median) c)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps d)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* e)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 12. Food & Drink apps sector review (page 183) a)Public company comparables (Grub Hub, Just Eat) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q2 2014) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 32. 32 13. Games apps sector review (page 195) a)Revenue forecast (2013 – 2017F) b)Public company comparables (Ateam, Colopl, Com2us, Crooz, Cyberagent, DeNA, Drecom, Forgame, G5 Entertainment, Gameloft, Gamevil, Glu Mobile, Gree, Gung Ho, IGG, King, Klab, NHN, Taomee, Voltage) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) ii.EV / EBITDA (low, high, mean, median) d)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps e)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple, net profit multiple* f)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 14. Health & Fitness apps sector review (page 239) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 33. 33 15. Lifestyle apps sector review (page 247) a)Revenue forecast (2013 – 2017F) b)Public company comparables (Move, Yelp, Zillow, Zoopla) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* d)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 16. mCommerce apps sector review (page 257) a)mCommerce sales forecast (2013 – 2017F) i.By smartphone ii.By tablet b)Public company comparables (Bango, Mint Wireless, Net Element) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) ii.EV / EBITDA (low, high, mean, median) d)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* e)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 34. 34 17. Medical apps sector review (page 292) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 18. Messaging apps sector review (page 300) a)Revenue forecast (2013 and 2017F) b)Public company comparables (Naver, Tencent) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) d)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps e)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple* f)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 35. 35 19. Music apps sector review (page 319) a)Revenue forecast (2013 – 2017F) b)Public company comparables (Pandora) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)Key operational metrics analysis of top 1%, 5%, 25% and 50% grossing apps d)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* e)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 20. Navigation apps sector review (page 333) a)Revenue forecast (2013 – 2017F) b)Public company comparables (AutoNavi, Telenav, Tom Tom) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* d)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 36. 36 21. News apps sector review (page 340) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 22. Photo & Video apps sector review (page 345) a)Revenue forecast (2013 – 2017F) b)M&A comparables i.EV / revenue (low, high, mean, median) c)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple* d)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 23. Productivity apps sector review (page 364) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 37. 37 24. Social networking apps sector review (page 372) a)Revenue forecast (2013 – 2017F) b)Public company comparables (Facebook, MeetMe, Twitter, Weibo) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) ii.EV / EBITDA (low, high, mean, median) d)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* e)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 25. Sports apps sector review (page 392) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 38. 38 26. Mobile Tech sector review (page 399) a)Global mobile subscriber forecast by device type i.Smartphone ii.Tablet b)Public company comparables (Apple, Arm Holdings, Audience, Blackberry, Broadsoft, Gemalto, Google, Mavenir Systems, Microsoft, Nvidia, Samsung Electronics, Synaptics) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) ii.EV / EBITDA (low, high, mean, median) d)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* e)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 27. Travel/Transport apps sector review (page 443) a)Revenue forecast (2013 – 2017F) (Travel) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 39. 39 28. Utilities apps sector review (page 460) a)Revenue forecast (2013 – 2017F) b)Public company comparables (Cheetah Mobile, NQ Mobile) i.Market value, net debt, enterprise value (EV), % of 52 week high, EV/ Sales (2013A – 2016E), Sales CAGR (13A – 16E), EV/ EBITDA (2013A – 2016E), EBITDA CAGR (13A – 16E), PE (2013A – 2016E), EPS CAGR (13A – 16E)* ii.Public company index chart (Q1 2011 – Q2 2014) c)M&A comparables i.EV / revenue (low, high, mean, median) ii.EV / EBITDA (low, high, mean, median) d)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M), revenue multiple, EBITDA multiple* e)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* 29. Wearables sector review (page 488) a)Revenue forecast (2013 – 2017F) b)M&A transactions (Q1 2011 – Q2 2014) i.Date, target, acquirer, deal value ($M)* c)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 40. 40 30. Weather apps sector review (page 493) a)Revenue forecast (2013 – 2017F) b)Investment transactions (Q1 2011 – Q2 2014) i.Date, target, investors, deal value ($M)* * Where available BUY FULL REVIEW Table of contents (of full Review)
  • 42. 42 About Digi-Capital Digi-Capital advises mobile internet, games & digital clients across America, China, Japan, South Korea and Europe Sell-side M&A Buy-side M&A Fundraising Investment Board Advisory Strategic Consulting Industry Analysis Selected Clients
  • 43. Mobile Internet Investment Review Q2 2014 Executive Summary Contact: info@digi-capital.com © Digi-Capital 2014 www.digi-capital.com Authorised and regulated by the Financial Conduct Authority