Learn about Appcelerator's recent acquisition of Cocoafish, gain insight into its product roadmap, and understand Appcelerator's vision for cloud and mobile computing. We'll also show off exciting demos of applications that combine the best of the Titanium mobile platform and Cocoafish. The session concludes with an audience Q & A session with Appcelerator and Cocoafish executives and engineers.

1. Appcelerator’s Cocoafish
Acquisition and the
Future of the Mobile Cloud
February 16, 2012

2. Today’s Presenters
Jo Ann Buckner Aaron Saunders
VP, Product Management Platform Evangelist
Appcelerator, Inc. Appcelerator, Inc.
Mike Goff Kevin Whinnery
Co-founder, Cocoafish, Director, Developer Relations
and Director, Cloud Appcelerator, Inc.
Product Management
Appcelerator, Inc.

3. Ask Questions!
• Type questions into the
questions box in the
GoToWebinar control
panel
• Moderators are standing
by to reply personally to
your questions
• General Q&A at end of
presentation

4. Agenda
• Current challenges with getting rich, connected
apps to market
• How Appcelerator is addressing those challenges
with Titanium + newly acquired Cocoafish cloud
services
• Cocoafish demo
• Perspectives from a Titanium App Publisher
• GA plans. Q & A

5. 2012
Mobile Chaos
Reigns

6. Client challenges: optimizing app
experience for a fragmented device,
OS, mobile browser world
Backend challenges: Apps must
scale for an estimated 2.2M daily
smartphone activations

8. Appcelerator makes mobility possible
Appcelerator’s Titanium Mobile Application
Platform and integrated Cloud Services
(Cocoafish) enable customers to build,
connect, deploy, manage and scale mobile
applications for all devices and operating
systems from a single platform

9. The Only Mobile Client + Cloud Platform
• Automatically create development & production ACS
environments when setting up new Titanium projects
• Add ACS features with a single line of code
• Deploy to production and app automatically scales

10. Benefits
Web developers become mobile developers overnight
Single platform for building rich, connected apps
Get to market 70% faster
Unlimited extensibility for best-of-breed capabilities

11. Cloud: Pervasive Market Problem
Backend app development and deployment
process is terribly inefficient, costing mobile
developers time and money.
5. Maintain & scale 1. Hire backend developer
network features code, test, deploy,
over time maintain
$150/hour
Launch 1 App
$3k - $200k 2. Code network features
4. Deploy network features 2 - 8 months
to the cloud/backend
servers – test and
production
3. Test network features
(re-code/re-test if necessary)

12. Cocoafish Drilldown: Broad API Suite
• One line of code to add features to your apps
• We take care of hardware, software and scaling
• Build an app in minutes instead of months

14. Case Study: Linea
Your Pictures. Your Stories. Yours to Share.
http://www.getlinea.com
Objective
To create a mobile photo sharing application that can scale to support millions
of photos and users—with minimal staff and up-front capital expenditure
Features
• Leveraged predefined RESTful cloud service APIs for:
• User management
• Photo manipulation and storage
• Social commenting
• Push notifications
• Identical server calls across all multiple mobile platforms
Benefits
• Design team was able to focus energy on mobile app features
• Cocoafish APIs enabled rapid, pain-free backend development
• Infrastructure scaled as fast as the business grew – 50,000 photos added in first two months

15. Demo

16. Perspective from Aaron Saunders
• Evaluated StackMob & Parse and chose Cocoafish
• Significantly reduced complexity & increased time-to-
market velocity
• Build better apps:
• Cocoafish’s rich suite of features
• Able to focus on value creation, not infrastructure
• Opens up new opportunities - can bid on work
previously unprofitable because of the costs /
complexity of building out the backend

17. Key Dates
• Titanium Studio integration &
Cloud Services GA in late Q1.
• Stay tuned for additional webinars as we near GA.
• Sign up for an Appcelerator account to be
notified of availability.

18. Q&A