Nick gives his insight in to how the Windows App Store works and what you should focus on.

1. aso in windows
…does it work?

2. who’s this guy??
•From Glasgow
•7 Years SEO (10 in digital)
•Agency & In-House
•Founded miratrix 2012
–Specialise in Search & Mobile Marketing

3. where this started
•Loads of ASO going on in Play & App Store
•Nobody’s talking about Windows, why??
•Tinkering time!!!!

4. what is aso
•It’s Search Engine Optimisation for the App Stores
•Use keyword targeting to increase your visibility
•Cater to the algorithm over time to increase and maintain visibility

5. what microsoft told us
•"In regards to the number of downloads, the app ranking is based on more than just downloads and reviews and it is possible to have you app featured in the "New and Rising" section if your app is getting a good amount of downloads. This usually helps your app's visibility and allows you to faster climb the rankings."
•"I can suggest that you try experimenting with the keywords to see what works best for your app, but I am not sure that adding your app name as a keyword will work.”
•“I have seen some developers try that with success and others without success. If you notice any improvements or if you have any questions, please let me know."

6. what we’ve tested so far
•Keywords
•Description
•In the future
–Reviews
–Different keywords
–Bigger markets…Germany!

7. what we’ve found
•Caching period in the store
–Delay in impact
•Slight increase
•Unlike other stores increase is spikey (why? I’ve got some thoughts…)

8. the data Features in stores

9. not what i’m used to

10. it had me like…

11. reasons why search isn’t delivering volume…
•Windows highly focused on curating apps
•Search feature not as prominent in the store
•Search algorithm isn’t particularly smart or quick to respond
•Windows store doesn’t have enough volume to illicit a large volume of downloads by ranking
•I screwed up and it didn’t work?

12. the way the app stores designed
windows

13. the way the app stores designed
Play

14. the way the app stores designed
App Store

15. keep trucking
•Try optimisation in other languages
–More popular markets
•Tweak keywords
–Different variations
–Competitors
•Reviews
–Push to engage

16. what’s your experience?
•Have you tried anything?
•What was your results?
•Did you see a pattern?
•Who wants to test some ideas?

17. want to chat more?
I’ll be around later but…
nick@miratrix.co.uk
@nickduddy
@miratrix_digi
…give me a shout!