Cimarron Buser, VP Business Development at Apperian, with a webinar about "How to scale enterprise mobility and improve roi".

1. How To Scale Enterprise
Mobility and Improve ROI
Cimarron Buser, VP Business Development
November 14, 2012
Copyright © 2012 Apperian, Inc. Please request permission before copying or using content from this presentation.

2. Today’s Webinar
Twitter: #mobility
Direct Messages: “Chat Box” in
Webinar Session will be answered
personally
Q&A At the End of the
Presentation
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3. Enterprise Mobility Growth Curve
Innovation & ROI
Phase 1
Phase II
Phase III
Phase IV
“Device Lock down”
“Build apps”
“Deploy apps”
“Secure & Manage apps”
Devices
Apps
time

4. Mobile Maturity Model
Source: Michael King, Appcelerator

5. 1. How do I scale development?
A Myriad of Mobile App Development Choices…
R U Ready?
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6. Cross-Platform vs Functionality?
HTML Website “Holy
Grail ??”
HTML+Mobile CSS Kurogu
Kinvey
MobiFlex Antenna Stackmob Heroku
IBM/ Webalo Verivo
Kony SAP Red Foundry
Multi-Platform Support
PhoneGap Sencha
Appcelerator
Xamarin
RhoMobile
Android SDK
Blackberry 10 Native SDK
Feature Phones (AD 2005)
Windows SDK
Xcode (IOS)
Functionality
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7. 2. How do I scale Deployment?
App Providers
Mobile IT
Mobile Users
§ Access to testers and users
§ Deploying mobile apps at scale
§ Finding sanctioned apps
§ Managing development lifecycle
§ Securing Apps & data
§ Comingling personal and work
§ Supporting remote users
Source
Protect
Manage
Deploy
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8. Case Study: P&G
§ Ensure success of company-wide BYOD program
§ Support thousands of employee owned devices
§ Executives get access to critical business data
§ Provide “self provisioning” 24x7 portal to sign
up all new employees
§ With a 3X ROI and 3 month payback

9. Relationship between Scale & ROI
ROI
How do you achieve ROI by driving
app adoption at scale?
Scale How do you roll out apps at scale to
achieve enterprise mobility ROI?
ROI
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10. ROI = Adoption of Apps
• ROI is gained through:
• Increased productivity & innovation
• People using the apps you’ve invested in
• Apps are adopted through:
1. Network effect – Everyone in the chain uses the apps
2. Viral effect – “I want that too!”
3. Multiplier effect – One app leads to the next
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11. Key Success Factor: Self-Serve Solution
• Promote the Solution – Internal Sales
Users
& Marketing
• Users can sign up themselves
MAM • Minimize the Clicks!
DEV
IT
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12. Key Success Factor: User Satisfaction
• Familiar discovery of Apps
• Instant-on
• Customizable
• Multi-device support
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13. Key Success Factor: IT Comfort & Compliance
• Secured & managed apps
• Easy-to-use, unified admin portal
• Cloud-based (scalable)
• Full onboarding & offboarding
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14. Key Success Factor: Clear Policies (for BYOD)
• Set simple guidelines for your employees
• DO NOT require a lengthy user
agreement
• Explicitly explain what you will and won’t
do and when
• Establish responsibilities
• Employee “ownership” leads to lower
TCO
ersonal
nterprise
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15. Key Success Factor: User Engagement & Feedback
• “Crowd source”
• People use apps -> feedback
• Create a conversation
• Respond & iterate on feedback
• Acknowledge, reward, “gamify”
• Establish a pattern of continuous
improvement
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16. Key Success Factor: Release Quick Iterations
• Start lean
• Learn from
Angry Birds
• Release new, better
versions frequently
• Make enterprise apps fun!
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17. Finally…Learn from Others
• Set reasonable expectations
• Old “B to E” methods may not work
• Focus on “pull” and not “push”
• Internal sales is a necessity
• Measure and analyze what works
• Rinse and Repeat
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18. Thank you!
To learn more about how Apperian
can help your organization,
call 800-862-0511
or
email sales@apperian.com
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