Gain innovative edge. Attract top talent. Be a leader in your industry. Mobilize your workforce. Jeremy Majchzrak, VP of Client Services at Apperian addresses your pressing mobilization questions: - What does “mobilize my workforce” really mean? - Why are we shifting to mobilization? - Why now? - Where do I start?

1. Why You Must Mobilize Your
Workforce. Now.
Jeremy Majchzrak, VP of Client Services
June 6, 2012
#mobilize
Wednesday, June 6, 12

2. What does “mobilize my workforce” really mean?
Why are we shifting to mobilization?
Why now?
Where do I start?
Wednesday, June 6, 12

3. Untether your team from their desktops.
Wednesday, June 6, 12

4. What’s Changed to Prompt This Shift?
Emergence of Apps! Not Enough! Drive Value!
Wednesday, June 6, 12

5. Move Now
Wednesday, June 6, 12

6. Move Now
You can’t afford to wait until things settle down.
Wednesday, June 6, 12

7. Move Now
You can’t afford to wait until things settle down.
Be agile.
Wednesday, June 6, 12

8. Move Now
You can’t afford to wait until things settle down.
Be agile.
Get off the sinking ships of technology ASAP.
Wednesday, June 6, 12

9. Move Now
You can’t afford to wait until things settle down.
Be agile.
Get off the sinking ships of technology ASAP.
Vet best approach for your business.
Wednesday, June 6, 12

10. Move Now
You can’t afford to wait until things settle down.
Be agile.
Get off the sinking ships of technology ASAP.
Vet best approach for your business.
Regularly review priorities.
Wednesday, June 6, 12

11. Where To Start
Wednesday, June 6, 12

12. Where To Start
Talk to your A-players
Wednesday, June 6, 12

13. Where To Start
Talk to your A-players
They’re already using mobile
technologies that aren’t yet supported
by the company.
Wednesday, June 6, 12

14. Where To Start
Talk to your A-players
They’re already using mobile
technologies that aren’t yet supported
by the company.
Which teams? Which core job
functions? Do current systems have a
mobile component?
Wednesday, June 6, 12

15. Where To Start
Talk to your A-players
They’re already using mobile
technologies that aren’t yet supported
by the company.
Which teams? Which core job
functions? Do current systems have a
mobile component?
Create a competitive advantage.
Wednesday, June 6, 12

16. Where To Start
Talk to your A-players
They’re already using mobile
technologies that aren’t yet supported
by the company.
Which teams? Which core job
functions? Do current systems have a
mobile component?
Create a competitive advantage.
(e.g., proposals on the fly, supreme customer service,
immediate access to information)
Wednesday, June 6, 12

17. Where To Start
Wednesday, June 6, 12

18. Where To Start
Define ROI expectations
Wednesday, June 6, 12

19. Where To Start
Define ROI expectations
How much lift can you get? How
will you measure it?
Wednesday, June 6, 12

20. Where To Start
Define ROI expectations
How much lift can you get? How
will you measure it?
Efficiency and productivity
gains are great, but not enough.
Wednesday, June 6, 12

21. Where To Start
Define ROI expectations
How much lift can you get? How
will you measure it?
Efficiency and productivity
gains are great, but not enough.
Swing for the fences -- change
the game -- before your
competition does.
Wednesday, June 6, 12

22. Where To Start
Wednesday, June 6, 12

23. Where To Start
Address Technology Management
Challenges
Wednesday, June 6, 12

24. Where To Start
Address Technology Management
Challenges
Mobile devices are different than laptops
and desktops. Single vs. multi-user devices.
Wednesday, June 6, 12

25. Where To Start
Address Technology Management
Challenges
Mobile devices are different than laptops
and desktops. Single vs. multi-user devices.
Deployment doesn’t have to be an
enormous effort.
Wednesday, June 6, 12

26. Where To Start
Address Technology Management
Challenges
Mobile devices are different than laptops
and desktops. Single vs. multi-user devices.
Deployment doesn’t have to be an
enormous effort.
Management platforms are strategic
enablers. Minimal time to value.
Wednesday, June 6, 12

27. Where To Start
Wednesday, June 6, 12

28. Where To Start
What apps do you need?
Wednesday, June 6, 12

29. Where To Start
What apps do you need?
Drive business value.
Wednesday, June 6, 12

30. Where To Start
What apps do you need?
Drive business value.
Build or buy?
Wednesday, June 6, 12

31. Where To Start
What apps do you need?
Drive business value.
Build or buy?
Many off the shelf apps are awesome.
Wednesday, June 6, 12

32. Where To Start
What apps do you need?
Drive business value.
Build or buy?
Many off the shelf apps are awesome.
A killer custom app can transform
your business.
Wednesday, June 6, 12

33. Building Apps
Wednesday, June 6, 12

34. Building Apps
Think mobile first.
Wednesday, June 6, 12

35. Building Apps
Think mobile first.
Don’t port existing applications to mobile.
They weren’t designed for mobile.
Wednesday, June 6, 12

36. Building Apps
Think mobile first.
Don’t port existing applications to mobile.
They weren’t designed for mobile.
Define required features for streamlined,
focused, elegant apps.
Wednesday, June 6, 12

37. Building Apps
Think mobile first.
Don’t port existing applications to mobile.
They weren’t designed for mobile.
Define required features for streamlined,
focused, elegant apps.
Streamlined apps can easily be ported to
other platforms.
Wednesday, June 6, 12

38. Building Apps
Wednesday, June 6, 12

39. Building Apps
Don’t skimp on design &
user experience.
Wednesday, June 6, 12

40. Building Apps
Don’t skimp on design &
user experience.
Native vs. HTML5
Wednesday, June 6, 12

41. Building Apps
Don’t skimp on design &
user experience.
Native vs. HTML5
Choose the right platform for the
job
Wednesday, June 6, 12

42. Building Apps
Don’t skimp on design &
user experience.
Native vs. HTML5
Choose the right platform for the
job
What’s cheaper, a cross-platform with poor UX that no one uses vs.
multiple native apps that have high adoption?
Wednesday, June 6, 12

43. Building Apps
Wednesday, June 6, 12

44. Building Apps
Add value regularly.
Wednesday, June 6, 12

45. Building Apps
Add value regularly.
Release often.
Wednesday, June 6, 12

46. Building Apps
Add value regularly.
Release often.
Use in-app analytics to
understand usage.
Wednesday, June 6, 12

47. Building Apps
Add value regularly.
Release often.
Use in-app analytics to
understand usage.
Crowdsource for new features
and improvements.
Wednesday, June 6, 12

48. Mobilize your workforce.
Now.
Wednesday, June 6, 12