Interested in learning how your property management company can get more exposure on social media? Why not learn from some industry experts! Did you know that the time most consumers spend on social media has grown over 250% in just the past two years? You may think that you don’t have the time or money to invest in social media. But the truth of the matter is that you can’t afford not to. By having a social media presence, you’ll be able to get more traffic to your website, bring in more leads and have happier residents.

1. Expert Advice For
PROPERTY MANAGERS
Mobile Proves To Yield Success
1
Pierre
Calzadilla
Senior Manager
at Trulia Rentals
“Property Managers can target today’s renter by meeting them on their
level. The modern renter is mobile, social and technologically inclined.
However, the average consumer will still pick up the phone during a
house hunt. In a recent survey, we found that almost 2/3 of consumers
prefer phone calls to emails. Yes, they will email you, but likely that
“email” is coming from a phone, so a quick phone call back is very likely
to yield success.”
Leverage Technology
2
“Educate yourself fully on the process, work for other property managers
first, use technology to make your life easier, and always treat the
residents with respect.”
Leonard P.
Baron
Zillow
Contributor
Request Reviews From Prospects
3
Charity Zierten
CEO at Social
Engaged
Marketing®
“The best way to generate reviews is email marketing, signs in the
office, and requesting prospects (preferably before they even move in)
to leave a review. Share them on Facebook and in testimonials on your
website and future email marketing campaigns to build credibility for
your community.”
Hire A Well-Trained Property Manager
4
David Meit
President &
CEO, Oculus
Realty, LLC
“The top two-pieces of advice I’d give to a property owner or investor
would be: 1: Don't fall in love with the deal. If the numbers do not
work, walk away no matter how sexy the real estate may be. 2: Hire a
well-trained, accredited and licensed property manager with deep
experience with specific property types and submarkets.”
Leverage The Power Of Google
5
Aimee Miller
VP of Marketing
at AppFolio
“Google dominates the search engine market, so it is important for
property managers to take advantage of every listing opportunity with
Google that is available. Google+ Local is linked to Google+ business
pages, and is a replacement for what was formerly known as Google
Places. To setup Google+ Local, simply find ‘Google Places for
Business’, activate the account and fill out all of the necessary
information.”
Good Customer Service Counts
6
Darnell
Holloway
Senior Manager
of Local Business
Outreach at
Yelp, Inc.
“When a Yelp user mentions ‘good customer service’ in a review, that
review is over 5X as likely to be a five star review versus a one star
review. It’s also important to let reviews build organically. Rather than
asking for reviews, let consumers know you have a presence on Yelp
and allow them to connect the dots on their own.”
Be An Expert About Your Property
7
“Be an expert about your property and your competitive area.
Know not only your strengths and weaknesses, but those of your
competitors as well.”
Jay Denton
VP Research at
Axiometrics
Represent Your Company Well
8
“Word to the wise: if you’re carrying anything with your company logo
on it, wearing anything with your company logo on it, or are well-known
enough to be associated with your company, your behavior needs to be
upstanding and professional at all times.”
Lisa Trosien
The Apartment
Expert
Learn The Rent Recovery Business
9
“Learn from your mistakes. Don’t be afraid – just dive in and learn the
rent recovery business just like you did with your property management
business.”
Robert Locke
Owner Broker at
Crown Realty &
Management
Optimize Your Online Presence
10
Doug Miller
Founder &
President at
SatisFacts
Research
“As much as 80-90% of prospects are starting their apartment search
from a search engine like Google, the more you can invest in
optimizing your presence, the better. Educate yourself first about the
SEO services that you’ll need, then find a partner that can best
address your specific needs.”
Harness The Power Of Time Management
11
Patty
Morgan-Seager
CEO–Chief
Energy Officer
at Seager
Marketing
“This world of property management is a busy one. Sometimes, it is
almost impossible to find a few minutes of quiet time. Create an area in
your leasing office that you can go to when you need to focus your
attention to specific tasks on your ‘to-do’ list.”
Online Rental Payments Are Essential
12
Nat Kunes
Director of
Product
Management at
AppFolio
“The modern resident wants to pay online – this is truly becoming a
requirement for many renters when choosing a new apartment.
Offering residents the ability to pay rent online or at convenient
location saves everyone time and money and increases your resident
retention.”
INFOGRAPHIC FROM APPFOLIO, PROVIDERS OF WEB-BASED PROPERTY
MANAGEMENT SOFTWARE FOR THE MODERN MANAGER,
LEARN MORE AT WWW.APPFOLIO.COM